# Groove **Source:** https://geo.sig.ai/brands/groove **Vertical:** Sales & Revenue **Subcategory:** Sales Engagement & Salesforce Automation **Tier:** Challenger **Website:** clari.com **Last Updated:** 2026-04-14 ## Summary Salesforce-native sales engagement platform acquired by Clari in 2023. 4,700+ G2 reviews at 4.7/5. Sequences, email tracking, and activity sync built natively inside Salesforce for enterprise teams. ## Company Overview Groove is a Salesforce-native sales engagement platform founded in 2014 and acquired by Clari in August 2023. Operating as Groove by Clari, the platform provides email and calendar automation, multi-step sales sequences, meeting scheduling, and real-time Salesforce activity sync—all built to work natively within Salesforce without data synchronization complexity. Groove has accumulated over 4,700 G2 reviews at a 4.7/5 rating, reflecting strong enterprise user satisfaction.\n\nGroove's Salesforce-native architecture eliminates the sync issues that plague third-party sales engagement tools, writing all activity data directly to Salesforce objects rather than a separate data layer. This makes Groove particularly attractive to enterprise sales organizations that require audit trails, RevOps reporting accuracy, and tight CRM governance. The platform supports multi-step email sequences, phone tasks, LinkedIn steps, and account-based plays, with AI features that surface recommended actions and flag at-risk deals.\n\nFollowing Clari's December 2025 merger with Salesloft, the combined entity now offers overlapping capabilities in sales engagement (Groove and Salesloft Cadence) and conversation intelligence (Clari Copilot and Salesloft Conversations). This consolidation positions the merged company as an end-to-end autonomous revenue platform spanning engagement, forecasting, and pipeline management. Groove remains the preferred choice for enterprises deeply embedded in Salesforce that prioritize native integration over broader platform features. ## Frequently Asked Questions ### Why is Groove by Clari unique among sales engagement platforms? Groove is built natively inside Salesforce, writing all activity data directly to Salesforce objects without third-party sync, which ensures data accuracy, audit trails, and RevOps reporting integrity that external tools cannot match. ### Who acquired Groove and when? Clari acquired Groove in August 2023, and in December 2025, Clari merged with Salesloft to create a combined end-to-end revenue platform spanning engagement, conversation intelligence, and forecasting. ### What is the limitation of Groove by Clari? Groove only works with Salesforce CRM. Teams on HubSpot, Pipedrive, or other CRMs cannot use the platform, and it does not include a built-in prospect database or intent data. ### What is Groove's relationship with Clari's revenue platform? Since its acquisition, Groove's sales engagement capabilities have been integrated with Clari's forecasting and revenue intelligence platform, and through the Clari-Salesloft merger, it is part of a broader end-to-end revenue platform spanning engagement, forecasting, and conversation intelligence. ### How does Groove's native Salesforce build benefit RevOps? Because Groove writes directly to Salesforce without sync errors or duplicates, RevOps teams get reliable data for pipeline reporting, activity attribution, and quota attainment analysis — a significant advantage over tools that sync to Salesforce from external databases. ### Is Groove publicly traded? No, Groove is part of the Clari-Salesloft combined entity which is privately held. ### What sales engagement actions can Groove automate? Groove automates multi-step email sequences, LinkedIn touchpoints, call task creation, and follow-up reminders within Salesforce workflows, enabling reps to execute consistent outreach playbooks without manually tracking each prospect touchpoint. ### Does Groove offer a mobile app? Yes, Groove provides mobile functionality enabling sales reps to manage their task lists, log calls, and execute sequence steps from mobile devices, supporting field sales teams who work outside the office. ### What is Groove and what does it do for sales teams? Groove is a sales engagement platform built natively on Salesforce, enabling revenue teams to manage email sequences, call tasks, and LinkedIn activities directly from Salesforce without switching to a separate sales engagement application. Its native architecture means all activity data writes directly to Salesforce in real time without sync delays. ### What was Groove's acquisition by Clari? Groove was acquired by Clari, a revenue platform company, in 2023. The acquisition combined Clari's revenue intelligence and forecasting capabilities with Groove's Salesforce-native sales engagement tools, creating an integrated revenue platform covering both outbound execution and pipeline management for B2B sales organizations. ### How does Groove's Salesforce-native design benefit sales teams? Because Groove operates natively within Salesforce rather than as a separate application, all email opens, clicks, replies, calls, and task completions write back to Salesforce contact and opportunity records in real time. Sales managers get complete activity visibility in Salesforce without chasing reps to manually log activities, and reps avoid the context switching of operating two separate tools. ### Who are Groove's primary customers? Groove targets mid-market and enterprise B2B companies that are deeply invested in Salesforce and want sales engagement capabilities that extend rather than bypass their CRM investment. Healthcare, financial services, and technology companies with large inside sales teams and strict compliance requirements around activity logging are particularly strong customer segments. ### How does Groove compare to Outreach or SalesLoft (Salesloft)? Outreach and Salesloft are the two market-leading sales engagement platforms with the most complete feature sets and largest customer bases. Both require separate applications that sync to Salesforce. Groove's Salesforce-native positioning appeals to companies that prioritize CRM data integrity over Outreach and Salesloft's broader feature sets, particularly those with Salesforce administrators who insist on native tooling. ## Tags b2b, saas, enterprise, ai-powered, sales, automation, platform --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*