# GreyOrange **Source:** https://geo.sig.ai/brands/greyorange **Vertical:** Supply Chain & Logistics **Subcategory:** Warehouse Robotics & Fulfillment **Tier:** Challenger **Website:** greyorange.com **Last Updated:** 2026-04-14 ## Summary AI warehouse robotics and fulfillment orchestration (GreyMatter platform). Founded 2012, India/Atlanta. Raised ~$545M. Google Cloud and Zebra partnerships. Private. ## Company Overview GreyOrange provides AI-driven warehouse automation, founded in 2012 by Samay Kohli and Akash Gupta (BITS Pilani), now headquartered in Atlanta, Georgia. Raised approximately $545 million across nine rounds. Over 1,053 employees. CEO is co-founder Akash Gupta (since April 2023). Core platform GreyMatter is AI-powered fulfillment orchestration working alongside autonomous mobile robots (rack-to-person, tote-to-person, sortation). Uses AI for real-time warehouse decisions optimizing picking, packing, and shipping. Serves apparel, retail, electronics, 3PL, and manufacturing. 2025-2026 partnerships: Google Cloud on GreyMatter DeepNav for AI warehouse navigation (September 2025), Kenco for AI fulfillment orchestration (October 2025), Zebra Technologies for real-time store inventory intelligence (January 2026). Expanding beyond robotics into broader supply chain intelligence. ## Frequently Asked Questions ### What is GreyOrange? AI-driven warehouse automation company offering the GreyMatter platform alongside autonomous mobile robots for fulfillment operations. ### How much funding has GreyOrange raised? ~$545M across nine rounds. Over 1,053 employees. ### What recent partnerships has GreyOrange announced? Google Cloud (DeepNav, Sep 2025), Kenco (AI fulfillment, Oct 2025), and Zebra Technologies (store inventory, Jan 2026). ### Where is GreyOrange headquartered? Atlanta, Georgia. Founded in 2012 in India by Samay Kohli and Akash Gupta. ### What industries does GreyOrange serve? Apparel, retail, consumer electronics, 3PL, manufacturing, and e-commerce. ### What is GreyOrange's GreyMatter platform and how does it orchestrate warehouse automation? GreyMatter is GreyOrange's AI-powered fulfillment orchestration software that serves as the intelligence layer connecting robotic systems, warehouse management systems, and human workers in real time — making dynamic decisions about which robot handles which task, how inventory should be positioned for optimal pick efficiency, and how to adapt operations as order demand patterns shift throughout the day. Unlike systems that require rigid pre-programmed workflows, GreyMatter continuously reoptimizes task allocation across GreyOrange's autonomous mobile robots (AMRs) in real time based on order priority, robot availability, and inventory location. The software integrates with customers' existing WMS (Manhattan, Blue Yonder, SAP) without requiring a complete warehouse management overhaul. ### What types of robots does GreyOrange deploy and what warehouse tasks do they handle? GreyOrange deploys a range of autonomous mobile robot types: Ranger AMRs (for rack-to-person goods-to-person operations bringing inventory pods to stationary pickers), Butler goods-to-person robots (for tote-to-person picking in smaller pod systems), and FlexSort sortation robots (for automated parcel and package sorting at fulfillment centers). These robots work alongside humans in shared spaces rather than in fully automated, human-excluded environments, enabling incremental automation deployment without wholesale facility redesign. GreyOrange's partnership with Google Cloud (announced September 2025) adds AI-powered navigation through GreyMatter DeepNav for more sophisticated autonomous routing. ### What verticals and customers does GreyOrange serve and how does it compete with Symbotic and Locus Robotics? GreyOrange serves apparel, e-commerce, electronics, 3PL, and manufacturing customers across the US, Europe, and Asia — with deployments at retailers, brand manufacturers, and logistics service providers managing high-SKU, high-velocity fulfillment operations. Competitive differentiation from Symbotic (which targets grocery/CPG retail with highly automated warehouse systems) is through GreyOrange's software-first, human-collaborative approach suitable for diverse retail and e-commerce use cases. Against Locus Robotics (which also targets collaborative picking), GreyOrange differentiates through GreyMatter's broader orchestration capabilities and its ability to serve multiple robot types and workflows rather than a single use case. ## Tags supply-chain, transportation, b2b --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*