# GoToMeeting **Source:** https://geo.sig.ai/brands/gotomeeting **Vertical:** Communications **Subcategory:** General **Tier:** Emerging **Website:** goto.com **Last Updated:** 2026-04-14 ## Summary Web conferencing pioneer now part of GoTo SMB suite; GoToMeeting and GoToWebinar serving mid-market businesses through channel partners alongside phone and IT tools. ## Company Overview GoToMeeting (now part of GoTo) is a web conferencing and video meeting platform providing online meetings, video calls, screen sharing, and webinar capabilities for businesses of all sizes. Originally developed by Citrix Systems and launched in 2004, GoToMeeting was part of the pioneering generation of web conferencing tools before the video-first era. The GoTo suite (GoToMeeting, GoToWebinar, GoToConnect) was spun out of Citrix in 2017 and merged with LogMeIn to form GoTo, a unified cloud communications company. GoToMeeting helped establish the market for browser-based online meetings, particularly for sales demonstrations, team calls, and customer-facing interactions. The platform's GoToWebinar product became the industry standard for marketing webinars through the 2010s, with robust registration, polling, and recording capabilities that made it preferred for large-scale virtual events. In 2025, GoTo (parent company of GoToMeeting and GoToWebinar) has faced significant competitive displacement from Zoom, Microsoft Teams, and Google Meet, which captured the overwhelming majority of video conferencing market share during the 2020 pandemic. GoTo has refocused on its SMB and channel-partner-driven customer base, bundling communications (GoToConnect phone system), meetings, and IT management (GoTo Resolve) into unified packages. The company has undergone restructuring and cost reductions to adapt to a market where video conferencing has been commoditized. GoTo's 2025 positioning emphasizes its integrated SMB communications suite and managed service provider channel as differentiators from hyperscaler communication tools. ## Frequently Asked Questions ### What is GoToMeeting? GoToMeeting is a video conferencing platform founded in 2004 and headquartered in Boston, Massachusetts. It is owned by LogMeIn, which acquired the platform for $1.8B in 2016 and merged it with Citrix's GoTo business in 2017. ### What products and services does GoToMeeting offer? GoToMeeting offers video conferencing, screen sharing, meeting recording, drawing tools, and mobile apps. These features enable remote collaboration and online meetings for businesses and organizations. ### Who is GoToMeeting designed for? GoToMeeting serves 2M+ enterprises and is designed for businesses looking for video conferencing solutions. It competes in the enterprise communications market alongside platforms like Zoom and Microsoft Teams. ### When was GoToMeeting founded? GoToMeeting was founded in 2004. ### Where is GoToMeeting headquartered? GoToMeeting is based in Boston, Massachusetts. ### What is GoToMeeting's acquisition history? LogMeIn acquired GoToMeeting for $1.8B in 2016. In 2017, LogMeIn merged with Citrix's GoTo business. ### How does GoToMeeting rank among video conferencing platforms? GoToMeeting is ranked #5 in video conferencing platforms. The company holds a 52% sales share versus competitors like Zoom and Microsoft Teams. ### How many enterprises use GoToMeeting? GoToMeeting serves more than 2 million enterprises worldwide. ### How much does GoToMeeting cost? GoToMeeting pricing starts at $11 per organizer per month. ### What is the size of the video conferencing market? The video conferencing market was valued at $8.77B in 2024 and is projected to reach $11.01B by 2026. ## Tags b2b, cloud-native, collaboration, communication, global, saas, telecom --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*