# Gotham Greens **Source:** https://geo.sig.ai/brands/gotham-greens **Vertical:** Food, Beverage & AgTech **Subcategory:** Controlled Environment Agriculture **Tier:** Growth **Website:** gothamgreens.com **Last Updated:** 2026-04-14 ## Summary Premium rooftop and greenhouse salad greens brand operating 13 facilities with 1.8M sq ft; sold in 3,000+ stores including Whole Foods, Kroger, Target, and Walmart; profitable CEA survivor producing locally grown produce near population centers. ## Company Overview Gotham Greens is a New York-based indoor farming and food company founded in 2009 by Viraj Puri and Eric Haley. The company operates a network of high-tech greenhouse facilities — including rooftop greenhouses in urban areas and large-scale operations in suburban locations — producing premium salad greens, herbs, and dressings sold to retail and foodservice customers nationwide.\n\nGotham Greens operates 13 greenhouse facilities with a combined footprint of approximately 1.8 million square feet across multiple states, and its products are available in more than 3,000 grocery stores including Whole Foods, Kroger, Target, and Walmart. The company differentiates by co-locating farms near population centers to reduce transport distance and time from harvest to shelf, delivering locally grown produce with multi-week freshness advantages over field-grown alternatives.\n\nWhile peers like Bowery Farming and Plenty collapsed under the weight of energy costs and over-expansion, Gotham Greens has remained operationally focused and reportedly profitable — a testament to its disciplined capital allocation and premium retail positioning. The brand has become a model for sustainable CEA (controlled environment agriculture) scaling at a time when the vertical farming sector is under significant scrutiny. ## Frequently Asked Questions ### What does Gotham Greens grow? Gotham Greens produces premium salad greens, baby lettuces, herbs, and salad dressings in climate-controlled greenhouse facilities located close to major urban markets for freshness and reduced food miles. ### How many facilities does Gotham Greens operate? As of 2025, Gotham Greens operates 13 greenhouse facilities totaling approximately 1.8 million square feet of growing space across multiple US states. ### How is Gotham Greens different from vertical farming companies like Bowery? Gotham Greens uses greenhouse-based growing rather than fully indoor vertical stacked racks, which significantly reduces energy costs and has allowed the company to achieve profitability while many pure-play vertical farming companies have failed. ### What is Gotham Greens and how does it produce its vegetables? Gotham Greens operates commercial-scale rooftop and urban greenhouses that grow premium leafy greens, herbs, and salad dressings hydroponically in controlled indoor environments. The company pioneered urban greenhouse farming in New York City and has expanded to multiple US markets, providing fresh, locally grown produce to retailers, restaurants, and food service customers year-round. ### What products does Gotham Greens sell? Gotham Greens produces a range of products including leafy greens (spinach, arugula, butterhead lettuce, mixed greens), fresh herbs (basil), cooking greens (kale, chard), and salad dressings. Products are sold under the Gotham Greens brand at major grocery retailers including Whole Foods, Kroger, Target, and regional chains across the United States. ### Why does Gotham Greens locate farms in urban and peri-urban areas? Locating farms close to urban population centers allows Gotham Greens to harvest and deliver produce the same day or next day to nearby retailers, delivering significantly fresher product than greens grown on field farms in California or Arizona. Shorter supply chains also reduce transportation emissions and food waste from spoilage during long-distance shipping. ### How has Gotham Greens expanded geographically? Gotham Greens started in Brooklyn, New York, and has expanded to build greenhouse farms in Chicago, Providence, Baltimore, Denver, California, and other US markets. Each regional facility serves nearby grocery and food service customers, replicating the local freshness advantage in multiple major metropolitan markets. The company continues expanding its national footprint through new facility construction. ### What is Gotham Greens' profitability model compared to other vertical farming companies? Gotham Greens has been able to achieve stronger unit economics than many fully indoor vertical farming companies because it uses natural sunlight supplemented with artificial lighting in its greenhouses, rather than relying entirely on expensive electric lighting. This hybrid approach reduces energy costs — the primary cost challenge for fully indoor vertical farms — while still enabling year-round controlled environment production. ## Tags b2c, north-america, scaleup, agriculture, manufacturing, retailtech --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*