# GloFox **Source:** https://geo.sig.ai/brands/glofox **Vertical:** Vertical SaaS — Fitness & Recreation Tech **Subcategory:** Boutique Fitness Studio Management & Member App **Tier:** 2 **Website:** glofox.com **Last Updated:** 2026-04-14 ## Summary Boutique fitness studio management platform with branded member app; Dublin Ireland; acquired by ABC Fitness; serves 2,000+ studios globally across yoga, pilates, cycling, and boutique fitness with white-labeled mobile app preserving studio brand identity for members. ## Company Overview GloFox is a boutique fitness studio management platform that provides scheduling, membership management, billing, marketing automation, and a white-labeled branded member app for fitness studios, yoga studios, pilates, cycling, and other boutique fitness concepts, enabling studio owners to deliver a premium branded digital experience to their members. Founded in 2014 and headquartered in Dublin, Ireland, GloFox was acquired by ABC Fitness in 2022 and prior to acquisition had raised significant venture funding while growing to serve more than 2,000 fitness studios across Europe, North America, Australia, and other global markets.\n\nGloFox's platform provides a white-labeled mobile app that studios can brand with their own name and visual identity, giving members a native mobile experience for booking classes, managing memberships, purchasing packages, and receiving push notifications — rather than sending members to a generic booking platform. Class scheduling and capacity management support both in-person and live-stream class formats. Marketing automation features include automated email campaigns, new member onboarding sequences, and re-engagement campaigns for inactive members. Revenue analytics provide studio owners with visibility into membership trends, class utilization, and revenue forecasting.\n\nAs part of ABC Fitness — which also owns Trainerize, DataTrak, and other fitness software brands — GloFox has access to broader product development resources and the ability to serve fitness operators requiring capabilities beyond boutique studio management. GloFox competes with Mindbody, Pike13, and WellnessLiving in the boutique fitness studio management market, with its branded app capability and modern UX being key differentiators for studios that prioritize member experience and brand consistency. ## Frequently Asked Questions ### What is GloFox's branded member app and why do studios use it? GloFox provides each studio with a white-labeled mobile app branded with the studio's name, logo, and colors, so members experience a premium branded app when booking classes and managing memberships, rather than a generic platform app, which reinforces the studio's brand identity and improves member engagement and retention. ### What types of fitness studios use GloFox? GloFox serves boutique fitness studios including yoga, pilates, barre, cycling, HIIT, boxing, martial arts, functional fitness, and dance studios — essentially any boutique fitness concept with recurring memberships, class-based scheduling, and a strong brand identity that benefits from a custom-branded member app and experience. ### How does GloFox support live-stream fitness classes? GloFox's scheduling system supports both in-person and live-stream class formats, allowing studios to offer hybrid programming, manage separate capacity limits for in-person versus virtual attendance, and sell packages or memberships that include access to streamed classes alongside in-studio sessions. ### What is GloFox and what does it do for fitness businesses? GloFox is a fitness studio management and member engagement platform acquired by ABC Fitness Solutions, providing boutique studios (yoga, cycling, HIIT, Pilates, boxing) with scheduling, membership management, payment processing, branded mobile apps, and client engagement tools. It is designed for the specific workflow of class-based fitness businesses that differ significantly from traditional gym membership models. ### How does GloFox's branded mobile app work? GloFox provides studios with a white-label branded mobile app under the studio's own name (not GloFox branding), giving clients a polished app experience for booking classes, managing memberships, viewing schedules, and receiving push notifications. This branded app experience is a key differentiator from competitors that use generic-branded booking interfaces, improving client retention and the premium feel of the studio experience. ### How does GloFox differ from Mindbody in the fitness studio market? Mindbody is the largest fitness studio management platform globally, serving tens of thousands of studios. GloFox differentiates by focusing specifically on boutique fitness studios with a more modern UX, faster implementation, and superior branded mobile app quality compared to Mindbody's more complex system built over many years. GloFox targets studios that want better digital experience than Mindbody's legacy platform provides without the complexity of enterprise software. ### What membership and payment features does GloFox offer? GloFox handles unlimited class pack memberships, recurring monthly memberships with flexible terms, drop-in bookings, waitlist management, automated payment processing, failed payment retry logic, and revenue reporting. The payment infrastructure supports multiple currencies for international studios and integrates with Stripe for flexible payment processing configuration. ### What is GloFox's pricing model? GloFox offers tiered subscription plans for fitness studios based on the number of staff users and features. Starter plans for smaller studios begin at a few hundred dollars per month, with higher tiers for larger studios needing advanced reporting, multiple location management, and dedicated support. ABC Fitness Solutions' ownership has expanded GloFox's enterprise sales capabilities for multi-location fitness chains. ### What is GloFox? GloFox is a fitness studio management software platform providing class scheduling, member management, payment processing, and a branded mobile app for gyms, yoga studios, CrossFit boxes, and boutique fitness businesses globally. ### How much has GloFox raised? GloFox raised approximately $10M before being acquired by ABC Fitness Solutions in 2022, which also owns Mindbody, creating a combined fitness technology group serving the full spectrum of fitness business sizes globally. ### What member app does GloFox provide? GloFox provides studios with a white-label branded mobile app for members to book classes, manage their membership, purchase packages, view schedules, and receive push notifications — giving boutique studios a professional app without custom development costs. ### What payment options does GloFox support? GloFox handles direct debit, credit card, and cash payments for memberships and class packs, with automated failed payment retry and dunning workflows to reduce involuntary churn from payment failures — a significant revenue protection feature for subscription-based fitness businesses. ### How does GloFox handle fitness studio reporting? GloFox provides revenue reporting, class utilization analytics, member retention metrics, and churn analysis dashboards, giving studio owners business intelligence to optimize their class schedule, pricing, and membership retention strategies. ### What does GloFox provide to fitness studios? GloFox is a gym and fitness studio management platform that provides class scheduling, membership management, mobile app development, payment processing, and business analytics for boutique fitness studios and gym operators. It serves yoga, Pilates, cycling, CrossFit, martial arts, and other specialty fitness businesses globally. ### What is GloFox's branded mobile app offering? GloFox's standout feature is its white-label branded mobile app that each studio can publish to the Apple App Store and Google Play Store under their own studio name and branding. Members book classes, manage memberships, make purchases, and receive push notifications through the studio's own app rather than a generic marketplace app—reinforcing studio brand identity and loyalty. ### Where does GloFox primarily operate and who are its customers? GloFox was founded in Dublin, Ireland, and serves fitness studios primarily in Europe, Australia, and North America, with strong presence in markets where boutique fitness has grown rapidly. The company targets independent boutique studios and small fitness chains rather than large gym chains, focusing on the community-driven fitness business segment. ### How does GloFox's pricing work? GloFox charges a monthly subscription fee typically starting around $110-$175 per month for small studios, scaling based on studio size and features required. Higher tiers include advanced reporting, marketing automation, and premium app features. Additional transaction fees apply to membership payments processed through the platform. ### How does GloFox compare to Mindbody or Wodify for boutique fitness studios? Mindbody is the largest fitness software company by customer count with a broader consumer booking marketplace. Wodify specializes in CrossFit and functional fitness gym management with deep workout logging features. GloFox differentiates through its branded mobile app capability and strong European market presence, appealing to studios wanting to build their own digital brand experience outside a third-party marketplace. ## Tags saas, b2b, smb, platform, mobile-first, europe, global, marketing, automation, crm, healthtech --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*