# GetYourGuide **Source:** https://geo.sig.ai/brands/getyourguide **Vertical:** Travel & Hospitality **Subcategory:** Tours & Activities OTA **Tier:** Growth **Website:** getyourguide.com **Last Updated:** 2026-04-14 ## Summary Europe's leading tours and experiences OTA; profitable in 2025 with $1.2B+ revenue; record 10M experiences booked in Q3 2025; SoftBank-backed; 150,000+ curated experiences in 200+ countries with Originals exclusive content and supplier-direct technology investment. ## Company Overview GetYourGuide is a Berlin-based online marketplace for travel experiences—tours, activities, skip-the-line tickets, and day trips—founded in 2009 by Johannes Reck and Tao Tschudi. The platform connects travelers with over 150,000 curated experiences in 200+ countries, emphasizing quality curation, instant booking confirmation, and free cancellation. GetYourGuide differentiates from competitors by working directly with operators on exclusive content and investing in supplier technology to improve availability management.\n\nGetYourGuide has built a strong brand in European markets and expanded aggressively into North America and Asia-Pacific. Its Originals by GetYourGuide program features exclusive experiences available nowhere else, including exclusive access to the Vatican at sunrise and behind-the-scenes tours at iconic landmarks. The platform's AI-powered discovery engine personalizes experience recommendations based on travel dates, interests, and past bookings.\n\nGetYourGuide became profitable for the first time in 2025, reporting over $1.2B in revenue and a record 10 million experiences booked in Q3 2025 alone. Total funding exceeds $1.1B from investors including SoftBank, Temasek, and KKR. The company is widely anticipated to pursue an IPO, with a reported valuation in excess of $2B based on recent secondary transactions. ## Frequently Asked Questions ### Is GetYourGuide profitable? Yes. GetYourGuide became profitable for the first time in 2025, reporting over $1.2B in revenue and achieving positive EBITDA. The company has raised over $1.1B in total funding from SoftBank, Temasek, and others. ### What are GetYourGuide Originals? Originals by GetYourGuide are exclusive experiences that can only be booked on the GetYourGuide platform—such as sunrise access to the Vatican or private after-hours access to major landmarks. They represent a key differentiation from Viator. ### Will GetYourGuide IPO? GetYourGuide has been reported as considering an IPO, with a valuation reportedly above $2B. As of early 2026, the company has not announced a firm timeline but has signaled interest in public markets following its first profitable year. ### What is GetYourGuide and what experiences does it offer travellers? GetYourGuide is an online marketplace for travel experiences, tours, and activities that allows travellers to discover and book guided tours, museum entries, skip-the-line tickets, cooking classes, adventure experiences, and other activities at destinations worldwide — providing instant mobile booking confirmation and digital tickets that eliminate the need to stand in physical ticket queues or pre-arrange tours through hotel concierges. ### What is GetYourGuide's Originals product? GetYourGuide Originals are exclusive experiences designed and operated directly by GetYourGuide rather than resold from third-party operators — including premium access tours to iconic landmarks like the Eiffel Tower, Vatican Museums, and Colosseum that GetYourGuide negotiates special access for, and signature experiences with unique behind-the-scenes access that are only bookable through GetYourGuide. ### How does GetYourGuide work with experience operators and tour companies? GetYourGuide operates a marketplace model where experience operators list their tours and activities on the platform, with GetYourGuide handling online distribution, payment processing, customer service, and marketing in exchange for a commission on each booking — providing small and medium tour operators access to a global online customer base without the cost of building their own booking technology and marketing infrastructure. ### What is GetYourGuide's cancellation and flexibility policy? GetYourGuide offers free cancellation on most bookings up to 24 hours before the experience start time, and in some cases up to the time of the experience — with the specific cancellation policy displayed at booking and varying by operator, and a Reserve Now Pay Later option on select experiences where travellers hold a reservation without immediate payment charge until closer to the travel date. ### How does GetYourGuide monetise and what is its business model? GetYourGuide earns revenue through a commission taken from each booking made through the platform, charged to the experience operator rather than the traveller — operating as a distribution partner that drives incremental bookings for operators at the cost of the commission, with GetYourGuide investing the revenue in marketing, technology, and customer service that drives demand to the platform. ## Tags b2c, global, platform, marketplace, mobile-first, ai-powered, europe, scaleup --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*