# GetResponse **Source:** https://geo.sig.ai/brands/getresponse **Vertical:** Marketing Technology **Subcategory:** Email Marketing & Automation Platform **Tier:** Leader **Website:** getresponse.com **Last Updated:** 2026-04-14 ## Summary GetResponse is a comprehensive email marketing and automation platform offering campaigns, funnels, webinars, landing pages, and paid ads management for 350,000+ customers globally. ## Company Overview GetResponse is an email marketing and customer engagement platform headquartered in Gdansk, Poland that was founded in 1998 by Simon Grabowski and has grown to serve over 350,000 customers across 160 countries as a bootstrapped company — one of the most successful independently operated email marketing platforms at global scale. GetResponse has expanded its platform well beyond email marketing over its history, adding a webinar platform, landing page and website builder, marketing automation, conversion funnel builder, paid ads management, e-commerce integrations, and live chat to create an all-in-one marketing platform for SMBs and mid-market companies seeking to consolidate their digital marketing stack without enterprise pricing commitments. GetResponse's marketing automation capabilities — built around a visual workflow editor with behavioral trigger conditions, contact scoring, dynamic segmentation, and multi-channel action support — provide a level of automation sophistication typically associated with enterprise marketing platforms at pricing accessible to growth-stage companies and ambitious small businesses. The Autofunnel feature allows users to build complete conversion funnels — from landing page through email nurture sequence to sales page and post-purchase follow-up — within a single tool, reducing the number of separate platforms required to execute a product launch, lead generation campaign, or course enrollment workflow. The built-in webinar platform with live streaming, recording, and automated webinar scheduling allows marketers to run lead generation and sales webinars without a separate Zoom or GoToWebinar subscription. GetResponse's international orientation — translated into 27 languages, with customer support in multiple languages and strong market presence in Poland, Europe, and Latin America — reflects its origin as a company built for global markets rather than designed for the US market and adapted for international use. The platform's pricing structure provides competitive value at small business contact volumes while scaling into mid-market pricing for larger operations, maintaining the all-in-one value proposition across growth stages. GetResponse competes with Mailchimp, ActiveCampaign, and Brevo in the email marketing and automation market, and with Kartra and ClickFunnels in the all-in-one funnel builder market. ## Frequently Asked Questions ### How does GetResponse's built-in webinar platform change the economics of using webinars as a lead generation and sales channel for small businesses? Running webinars typically requires a separate webinar platform subscription — Zoom Webinars, GoToWebinar, or Demio — in addition to an email marketing platform for pre-webinar promotion and post-webinar follow-up sequences, with manual data synchronization between systems to manage registrant lists, attendance tracking, and follow-up segmentation. GetResponse's native webinar platform eliminates the separate subscription cost and integrates registration, attendance data, and post-webinar automation natively — attendees and no-shows automatically receive different follow-up sequences based on attendance status, and webinar registration data flows into contact records without a Zapier connection or manual export, making the economics and operational complexity of regular webinars substantially more manageable for small marketing teams. ### What is GetResponse and what does it offer beyond email marketing? GetResponse is a comprehensive digital marketing platform offering email marketing, marketing automation, webinars, landing pages, live chat, web push notifications, and a website builder — positioning itself as an all-in-one marketing hub for SMBs rather than a dedicated email tool. ### What makes GetResponse's webinar functionality unique? GetResponse includes a built-in webinar platform (up to 1,000 attendees) integrated with its email marketing — allowing users to promote webinars, automate registration sequences, and follow up with attendees using behavioral triggers based on webinar participation, without a separate tool like Zoom Webinars or WebinarJam. ### What marketing automation capabilities does GetResponse offer? GetResponse provides a visual automation builder with condition/action/filter logic, behavioral triggers (page visits, purchases, email clicks), contact scoring, and multi-step drip campaigns. Advanced tiers include abandoned cart recovery and product recommendation automation for e-commerce. ### Does GetResponse have an e-commerce marketing suite? Yes — GetResponse MAX includes e-commerce tools with Shopify and WooCommerce integration, abandoned cart emails, purchase-triggered sequences, product recommendation emails, and revenue attribution reporting — making it a comprehensive solution for e-commerce brands. ### How does GetResponse handle SMS marketing? GetResponse includes SMS marketing capabilities in its higher tiers, allowing marketers to send SMS campaigns alongside email — enabling multi-channel customer journeys that combine email, SMS, web push, and landing pages within automated workflows. ### What are GetResponse's pricing tiers? GetResponse offers Email Marketing (starts ~$19/month), Marketing Automation, E-Commerce Marketing, and MAX (enterprise) tiers — pricing scales by subscriber count and features. A free plan supports 500 contacts with basic email and landing page features. ### How is GetResponse positioned against HubSpot and ActiveCampaign? GetResponse competes as a more affordable all-in-one alternative to HubSpot, with stronger built-in webinar capabilities than ActiveCampaign. It sits between simple ESPs (Mailchimp, AWeber) and full marketing automation suites (Marketo, Pardot) — targeting SMBs and solopreneurs who want breadth without enterprise pricing. ## Tags saas, b2b, martech, marketing, platform, smb, europe, global, automation, technology --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*