# Generac **Source:** https://geo.sig.ai/brands/generac **Vertical:** Manufacturing **Subcategory:** Enterprise **Tier:** Leader **Website:** generac.com **Last Updated:** 2026-04-14 ## Summary Waukesha WI home generator and clean energy (NYSE: GNRC) ~$3.7B FY2024 revenue; 75% US residential standby share, PWRcell battery storage, grid reliability tailwind competing with Kohler and Tesla Powerwall. ## Company Overview Generac Holdings Inc. is a Waukesha, Wisconsin-based power generation and energy technology company — publicly traded on the New York Stock Exchange (NYSE: GNRC) as an S&P 500 Industrials component — manufacturing and distributing residential and commercial standby generators, portable generators, pressure washers, light towers, industrial natural gas generators, and residential clean energy systems (battery storage, solar inverters, EV chargers) through approximately 8,500 employees at manufacturing facilities in Wisconsin, South Carolina, Mexico, and international plants. In fiscal year 2024, Generac reported revenues of approximately $3.7 billion, recovering from the 2022-2023 inventory correction cycle — where pandemic-era demand surge for residential standby generators (driven by Texas Winter Storm Uri in 2021, California wildfire public safety power shutoffs, and COVID-era home improvement spending) had created channel inventory overstocking that reduced dealer reorders through 2022-2023 even as manufacturing continued. CEO Aaron Jagdfeld's strategy of expanding beyond home standby generators into residential clean energy (Generac's PWRcell battery storage system, PWRmicro microinverter, PWRlink EV charger — positioning Generac as the whole-home energy management platform for energy-resilient households) accelerated with the 2023 acquisition of CleanCast Solar and continued deployment of the ecobee smart thermostat integration with Generac's PWRmanager energy monitoring system. The residential power resilience market has expanded beyond traditional generator buyers (homeowners in hurricane, ice storm, or blackout-prone areas) to a broader clean energy consumer who values solar+storage energy independence and backup power as grid reliability declines in wildfire and extreme weather-affected regions. Generac's power generation and energy technology model creates competitive advantages through the residential standby generator distribution network and brand recognition in a specialty product category requiring installation expertise: Generac holds approximately 75% of the US residential standby home generator market — a market position built through decades of dealer channel development where thousands of licensed electricians and plumbing-HVAC contractors are trained and certified as Generac dealers, performing installations (connecting the standby generator to the home's natural gas or propane supply and automatic transfer switch) that require Generac product familiarity. The automatic transfer switch (ATS) that monitors utility power and automatically starts the generator within seconds of a utility outage — transferring all home electrical circuits to generator power — is Generac's core value proposition versus portable generators that require manual setup in a power outage at 2 AM in a storm. Generac's PWRcell battery storage system (10kWh-36kWh battery capacity, manufactured with LG Energy Solution battery modules) competes in the residential energy storage market against Tesla Powerwall and Enphase IQ Battery for solar-paired home storage installations among homeowners seeking grid independence and time-of-use electric rate optimization. In 2025, Generac competes in residential and commercial power generation, and residential clean energy against Kohler Power Systems (private, residential and industrial generator competitor), Cummins (NYSE: CMI, commercial and industrial diesel generators), and Tesla Energy (NASDAQ: TSLA, Powerwall residential battery storage) for home standby generator installations, commercial natural gas generator deployments, and residential solar+battery integrated energy system sales. The power grid reliability deterioration trend — NERC (North American Electric Reliability Corporation) warning of increased risk of energy emergencies from extreme weather, aging grid infrastructure, and coal plant retirements outpacing new generation additions — creates structural demand growth for backup power products from consumers who experienced multi-day power outages during ice storms, hurricanes, and wildfires. Extreme weather event concentration (Hurricane Helene, Hurricane Milton in 2024 causing multi-week utility outages in North Carolina and Florida) drives post-storm demand spikes that pull forward home standby generator purchases. The 2025 strategy focuses on residential clean energy system commercial expansion (PWRcell+solar installation ecosystem through added solar dealer partnerships), residential standby generator market share defense against Kohler, and commercial/industrial natural gas generator growth as data centers and industrial facilities seek backup power for critical operations. ## Frequently Asked Questions ### What does Generac do? Generac is the leading global designer and manufacturer of power generation equipment, energy storage systems, and energy management solutions. The company produces home standby generators, portable generators, commercial and industrial power systems, the PWRcell battery storage platform, mobile generators, and advanced energy management technologies serving residential, commercial, and industrial markets worldwide. Generac pioneered the affordable home standby generator market and remains the #1 manufacturer of home backup generators. ### Who are Generac's customers and target market? Generac serves a diverse customer base including homeowners seeking whole-home backup power protection, outdoor enthusiasts needing portable power for camping and tailgating, contractors and construction companies requiring job site power, businesses needing critical backup power, industrial facilities with prime power requirements, data centers and hospitals with mission-critical power needs, and residential customers installing solar+storage systems. The company's products range from portable generators for recreational use to multi-megawatt systems for industrial applications. ### When was Generac founded? Generac was founded in 1959 by Robert and Patricia Kern in a garage in Wales, Wisconsin with just five employees. The company started by producing lightweight portable generators for Sears under the Craftsman brand and was the first to commercialize portable, engine-driven generator sets, pioneering a new product category in power generation. ### Where is Generac based? Generac is headquartered in Waukesha, Wisconsin, USA, with manufacturing facilities in Berlin, Oshkosh, Jefferson, Eagle, and Whitewater—all in Wisconsin. The company also has international operations through its Pramac subsidiary with manufacturing plants in Italy and commercial operations spanning over 150 countries worldwide. ### How much funding has Generac raised and what is its valuation? Generac completed its initial public offering on February 11, 2010 on the New York Stock Exchange under ticker symbol GNRC at $13.00 per share, raising $224 million in net proceeds. As a publicly traded company, Generac has a market capitalization of approximately $9.11 billion as of 2024. The stock has appreciated 679% from its IPO price of $13 to over $100 per share, reflecting the company's strong growth trajectory. ### What makes Generac different from competitors? Generac differentiates itself as the #1 manufacturer of home backup generators with over 60 years of innovation leadership, the broadest product portfolio spanning portable to multi-megawatt systems, integrated energy solutions combining generators with battery storage (PWRcell), industry-leading True Power Technology with less than 5% THD for clean power, extensive dealer and service network across North America, Mobile Link WiFi remote monitoring, manufacturing excellence with all U.S. production in Wisconsin, and proven reliability protecting millions of homes and businesses during power outages. ### Who are Generac's main competitors? Generac competes with Kohler (residential and commercial generators), Cummins (industrial and commercial power systems), Caterpillar (large-scale industrial generators), Briggs & Stratton (portable and standby generators), Honda (portable generators), Champion Power Equipment (portable generators), Tesla Powerwall and LG Chem (energy storage), and Kohler and Cummins (home standby systems). Generac's market leadership position, breadth of product offerings, and integrated energy solutions provide competitive advantages. ### How can I contact Generac? Customers can contact Generac by visiting generac.com for product information, dealer locators, and support resources. For residential products, call 1-888-GENERAC (1-888-436-3722). For commercial and industrial inquiries, contact the C&I division directly through the website. Corporate headquarters is located in Waukesha, Wisconsin. The company also provides support through its extensive network of authorized dealers and service providers across North America. ### Is Generac hiring? Yes, Generac regularly hires across its 8,300+ employee workforce. The company offers careers in engineering, manufacturing, operations, sales, marketing, service, finance, and corporate functions. Visit generac.com/careers or check the Careers section for current opportunities at manufacturing facilities in Wisconsin, sales offices across North America, and international locations through the Pramac subsidiary. Generac offers comprehensive benefits including health insurance, employee stock purchase plans, and professional development programs. ### What's the latest news about Generac? Recent developments include: strong Q4 2024 performance driven by record power outage activity from Hurricanes Helene and Milton; launch of PWRcell 2 next-generation energy storage system with 18 kWh capacity; completion of four strategic acquisitions in 2024 (Huntington Power Equipment, SunGrid C&I BESS, Ageto microgrids, and Wolverine distribution); full-year 2024 revenue of $4.29 billion representing 6.7% growth; and 2025 guidance projecting 3-7% revenue growth as demand for backup power and energy storage continues accelerating. ### What is Generac's market position? Generac is the undisputed market leader in home standby generators with the #1 position in North America, a Fortune 1000 company publicly traded on NYSE under ticker GNRC, and a global energy technology leader serving customers in over 150 countries. With 2024 revenue of $4.29 billion, market cap of $9.11 billion, and 8,300 employees, Generac holds dominant market share in residential backup power while expanding aggressively into commercial/industrial markets and renewable energy storage through the PWRcell platform. ### What are Generac's future plans? Generac's strategic priorities include: expanding the PWRcell energy storage platform and solar integration capabilities; growing commercial and industrial backup power market share; developing advanced microgrid control systems through recent Ageto acquisition; expanding global presence through Pramac operations; investing in clean energy technologies and grid resilience solutions; enhancing Mobile Link connectivity and smart energy management; strengthening distribution and service networks through strategic acquisitions; and capitalizing on increasing power outage frequency and grid instability trends driving demand for backup power and energy independence solutions. ## Tags b2b, hardware, manufacturing, energy, public, global --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*