# GAN Limited **Source:** https://geo.sig.ai/brands/gan-limited **Vertical:** Sports Betting & iGaming Tech **Subcategory:** Internet Gaming Software **Tier:** Challenger **Website:** gan.com **Last Updated:** 2026-04-14 ## Summary B2B internet gaming and gambling software provider enabling US casinos and international operators to launch regulated online casino and sports betting products. NASDAQ: GAN. ## Company Overview GAN Limited is a publicly traded B2B internet gaming software company (NASDAQ: GAN) headquartered in Las Vegas, Nevada. The company provides its GameSTACK technology platform to regulated land-based casino operators entering the online gaming and sports betting market, as well as to international operators in markets such as Italy, Spain, and Latin America. GAN's software enables casino brands to launch internet gaming products without building proprietary technology infrastructure.\n\nGAN's platform encompasses simulated gaming products for social and promotional casino experiences, as well as real-money internet gaming software used in regulated US states and international markets. The company acquired Coolbet, a Nordic-facing sports betting operator, to supplement its B2B technology business with a B2C operation that also serves as a product development laboratory. This dual B2B/B2C model gives GAN direct operational experience that informs its software product roadmap.\n\nGAN has benefited from the expansion of regulated online gaming in the United States, where its existing relationships with land-based casino operators positioned it to participate in the digital transition. The company serves clients in New Jersey, Michigan, Pennsylvania, and several other states with live real-money internet gaming. GAN competes primarily with larger established gaming technology providers but differentiates itself through its focus on US regional casino operators and its flexible platform customization capabilities. ## Frequently Asked Questions ### What is GameSTACK and what does it include? GameSTACK is GAN's proprietary internet gaming platform covering player account management, game aggregation, responsible gambling tools, promotional mechanics, and regulatory reporting modules for both simulated and real-money gaming products. ### What is the difference between GAN's B2B and B2C operations? GAN's B2B division provides the GameSTACK technology platform to casino operators who launch their own branded online gaming products, while the B2C Coolbet brand operates directly with consumers in select international markets, giving GAN operational insights that improve its technology. ### Which US states does GAN currently operate in? GAN operates its real-money internet gaming platform in regulated US states including New Jersey, Michigan, Pennsylvania, and Indiana, partnering with land-based casino licensees who use GAN's software to power their online brands. ### What is GAN Limited and what does it do? GAN Limited (NASDAQ: GAN) is a B2B internet gaming software company that provides its GameSTACK technology platform to land-based casino operators entering the online gaming market and to international operators in Italy, Spain, and Latin America. GAN enables casino brands to launch online casino and sports betting products without building their own technology infrastructure, serving as the white-label tech provider behind casino brands' digital offerings. ### What is GameSTACK and what features does it include? GameSTACK is GAN's proprietary gaming platform covering online casino (slots, table games), sports betting, player account management, bonus and promotion management, payment processing, responsible gambling tools, and regulatory compliance reporting. The platform is multi-jurisdictional by design, supporting different regulatory frameworks across US states and international gaming markets. ### What US market opportunity does GAN pursue? GAN's US strategy targets regulated land-based casino operators—tribal casinos, regional commercial casinos, and racetracks—seeking to launch online gaming as states legalize. These operators have brand recognition and player loyalty but lack the technology to build their own digital platforms. GAN provides the complete technology stack so operators can launch quickly without multi-year platform development programs. ### How does GAN compete with Kambi, Altenar, and Sportech in B2B gaming? Kambi Group is GAN's primary B2B sports betting competitor, powering major US operators. GAN competes by offering a more comprehensive full-stack platform (casino + sportsbook) compared to pure sportsbook providers, and by targeting the US market through its relationships with land-based operators. GAN also differentiates through its SIM (social casino) B2B business that allows casinos to simulate real-money gaming for engagement purposes. ### What is GAN's international business and how does it compare to its US segment? GAN's international segment (primarily through its Coolbet subsidiary) serves Italy, Spain, and Latin American markets where GAN holds licensed sports betting and online casino operations. This international business provides diversified revenue outside US market timing risk, though the US remains GAN's primary growth opportunity as more states authorize online gaming. ### What is GAN Limited? GAN Limited is a B2B sports betting and iGaming technology company that provides casino and sports betting software platforms to regulated gaming operators in the US, Italy, and other markets, operating as a technology vendor rather than a direct consumer gambling brand. ### What products does GAN offer? GAN's Simulated Gaming platform powers social casino experiences at land-based casino websites, while its real-money iGaming and sports betting platform enables regulated online gambling for US casino operators entering online gaming markets. ### Who are GAN's customers? GAN's customers include US regional casino operators and gaming companies seeking technology to launch online casino and sports betting products, using GAN's software rather than building proprietary platforms — similar to a white-label online gaming solution. ### What is GAN's revenue model? GAN earns software licensing fees plus revenue share from gross gaming revenue generated on its platform, aligning GAN's success with the performance of its operator partners' online gaming businesses. ### How has GAN been affected by the US iGaming market? GAN has experienced competitive pressure as US online gaming market growth slowed, with major operators building proprietary technology and states adding regulated markets more slowly than initially projected — requiring GAN to diversify its customer base internationally. ### What does GAN Limited do in the gaming technology market? GAN Limited is a B2B gaming technology company providing internet gaming software, platform services, and simulated gaming solutions to land-based casino operators, gaming companies, and state lottery agencies. GAN enables casino operators to launch and operate online casino, online sports betting, and social/simulated gaming products using GAN's underlying technology platform. ### What is GAN's Simulated Gaming product? GAN's Simulated Gaming is a social casino product deployed by land-based casino operators to engage their loyalty members online between casino visits. Players use virtual currency (not real money) to play casino-style games, maintaining brand engagement and loyalty program activation outside the physical casino—providing operators with digital touchpoints and potential cross-sell to real money gaming when available. ### Who are GAN's operator customers? GAN serves major US land-based casino operators including FanDuel's parent Penn National, Sands, and others who use GAN's platform to operate internet gaming and simulated gaming products. In Europe, GAN provides B2B gaming technology to multiple regulated market operators across Italy, UK, and other jurisdictions. ### What markets does GAN operate in? GAN provides services to casino operators in regulated US states, European markets including Italy and the UK, and Latin American markets where gaming regulations permit B2B technology services. The company's platform supports both real-money online gaming in regulated markets and free-to-play simulated gaming for operators in markets where real-money online gaming is not yet legal. ### How does GAN compete with Kambi, SBTech, or IGT in the B2B gaming platform market? Kambi is the leading sports betting platform provider. SBTech (now DraftKings technology) focuses on vertically integrated sportsbook technology. IGT provides lottery and gaming systems to government lotteries. GAN differentiates by serving land-based casino operators wanting both simulated and real-money online casino products, with a particular niche in US land-based casino operators transitioning to digital gaming. ## Tags b2b, b2c, gaming, platform, public, saas, media --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*