# Future **Source:** https://geo.sig.ai/brands/future **Vertical:** Healthcare Tech **Subcategory:** Digital Personal Training **Tier:** Challenger **Website:** future.co **Last Updated:** 2026-04-14 ## Summary Future pairs members with 130+ expert human coaches at $199/month using Apple Watch biometrics; 4.9-star rated app with $108M raised ($75M Series C). Founded 2017, San Francisco. ## Company Overview Future was founded in 2017 in San Francisco with the mission of making expert personal training accessible to anyone, not just athletes or the wealthy who can afford in-person coaching. The company built a digital personal training platform that pairs each member with a dedicated human coach who designs individualized workout plans, monitors progress through Apple Watch biometric data, and provides real-time feedback through the app. Future's core philosophy is that accountability and personalization — not generic content — are what actually drive sustained behavior change and fitness results.\n\nFuture's platform pairs members with more than 130 expert coaches who have backgrounds in strength and conditioning, sports performance, and clinical exercise science. Coaches review member activity daily, adjust programming based on recovery and performance data, and communicate directly through the app — creating a relationship-driven coaching model at digital scale. The service is priced at $199 per month, positioning it as a premium alternative to both in-person personal training and algorithm-driven fitness apps. Future integrates deeply with Apple Watch to capture heart rate, workout metrics, and activity data, giving coaches objective performance signals to inform programming decisions.\n\nFuture has raised $108 million in total, including a $75 million Series C, and maintains a 4.9-star rating in the App Store across tens of thousands of reviews — a remarkable signal of member satisfaction in a category often plagued by high churn. The company's human-plus-AI coaching model occupies a distinct position between the low-cost digital fitness market and the high-cost in-person coaching market, and its 130-plus coach network gives it a proprietary talent asset that is difficult to replicate. As demand for personalized health and longevity programs grows among high-income professionals, Future's model scales coach capacity through AI-assisted tools while preserving the relational quality that drives retention. ## Frequently Asked Questions ### What is Future? Digital personal training app pairing subscribers with certified human coaches for $199/month. iOS and Android. ### How much has Future raised? $108M including $75M Series C from Kleiner Perkins. ### How many coaches does Future have? 130+ covering 25+ sports and disciplines. ### What is Future's App Store rating? 4.9 stars from 9,400+ reviews. ### What sports and fitness disciplines do Future coaches cover? Future's 130+ coaches cover 25+ sports and disciplines including strength training, running, cycling, yoga, swimming, boxing, HIIT, and sport-specific training for tennis, golf, and team sports. Coaches are certified in their disciplines and matched to subscribers based on their fitness goals, schedule, and preferred training style. The breadth of specialty coverage allows Future to serve elite athletes and recreational fitness enthusiasts with equally personalized programming. ### How does Future's AI and coach collaboration work? Future uses AI to analyze workout data (heart rate, GPS, performance metrics), generate initial workout plan suggestions, and alert coaches when subscribers miss sessions or underperform. Human coaches review AI suggestions, add personalization, record video coaching messages, and provide accountability check-ins. The AI handles data processing and pattern recognition; the human coach provides motivation, nuance, and the relationship that drives subscriber retention. ### What wearables and fitness devices integrate with Future? Future integrates with Apple Watch, Garmin, Polar, and Whoop for workout tracking and biometric data. The app is available on iOS and Android. Heart rate data, GPS routes, power output (cycling), and sleep data from connected devices feed into the coaching dashboard that coaches review. Users without wearables can still use Future but get less data-driven coaching feedback than those with compatible devices. ### What is Future's subscriber retention and satisfaction data? Future's 4.9-star App Store rating from 9,400+ reviews is exceptionally high for a fitness subscription app. The $199/month price point — 10x the cost of a typical fitness app — filters for highly motivated subscribers who are committed to the investment. High intent customers combined with the accountability structure of a real personal coach drives strong retention rates compared to passive fitness apps with lower engagement patterns. ## Tags b2b, healthtech, saas --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*