# Freshpaint

**Source:** https://geo.sig.ai/brands/freshpaint  
**Vertical:** Healthcare  
**Subcategory:** General  
**Tier:** Emerging  
**Website:** freshpaint.io  
**Last Updated:** 2026-04-14

## Summary

HIPAA-compliant analytics infrastructure for healthcare; strips PHI from tracking events before reaching Google Analytics, Meta, or other marketing tools.

## Company Overview

Freshpaint is a healthcare data privacy and analytics infrastructure platform that enables digital health companies and hospitals to run marketing analytics and tracking without violating HIPAA. Founded in 2019 and headquartered in San Francisco, Freshpaint solves a critical compliance challenge: standard web analytics tools (Google Analytics, Meta Pixel, Mixpanel) capture Protected Health Information (PHI) when embedded on healthcare websites, creating HIPAA liability. Freshpaint intercepts and sanitizes tracking events before they reach third-party analytics vendors.

The company gained significant attention in 2022-2023 when the HHS Office for Civil Rights issued guidance warning that standard tracking pixels on healthcare sites may violate HIPAA, triggering a wave of healthcare organizations urgently seeking compliant analytics alternatives. Freshpaint raised $16 million in Series A funding in 2023 from Spark Capital, growing rapidly as compliance-first analytics became a regulatory requirement rather than a nice-to-have.

In 2025, Freshpaint serves hundreds of digital health companies, hospital systems, and telehealth providers who need to measure marketing ROI without PHI exposure. The platform acts as a privacy-safe customer data platform (CDP) that routes sanitized event data to any downstream analytics or advertising tool. Freshpaint competes in an emerging niche with few direct competitors, as most analytics vendors do not address healthcare-specific compliance requirements. The company's 2025-2026 focus includes real-time PHI detection improvements and audit-ready compliance reporting for enterprise customers.

## Frequently Asked Questions

### What is Freshpaint?
Freshpaint is a healthcare privacy platform that enables HIPAA-compliant marketing and analytics. The platform strips identifiable patient information before sending data to advertising platforms, allowing healthcare organizations to run compliant digital marketing campaigns.

### What products and services does Freshpaint offer?
Freshpaint offers HIPAA-compliant data collection, healthcare marketing analytics, privacy-first ad tracking, patient journey insights, and ad performance attribution. Their newest product, Ad Performance, was launched in February 2025.

### Who are Freshpaint's customers?
Freshpaint serves healthcare organizations including Baptist Health, Yale, LetsGetChecked, and Modern Health. The platform is designed for healthcare providers and health tech companies that need HIPAA-compliant marketing and analytics solutions.

### When was Freshpaint founded?
Freshpaint was founded in 2019. The company participated in Y Combinator's Winter 2019 (W19) batch.

### Where is Freshpaint located?
Freshpaint is based in San Francisco, California.

### How much funding has Freshpaint raised?
Freshpaint has raised a total of $47M in funding. Their most recent round was a $30.7M Series B in July 2024, led by Threshold.

### What growth has Freshpaint achieved?
Freshpaint achieved 10x revenue growth in 2023. This significant growth milestone was highlighted during their Series B funding announcement in July 2024.

### How does Freshpaint's technology work?
Freshpaint's platform strips identifiable patient information before sending data to advertising platforms. This privacy-first approach ensures healthcare organizations can use marketing and analytics tools while maintaining HIPAA compliance.

### How can I get started with Freshpaint?
Contact information is not provided in the available materials. Healthcare organizations interested in Freshpaint's HIPAA-compliant marketing and analytics platform should visit their website for more information.

### What are Freshpaint's recent developments?
Freshpaint launched Ad Performance, a new product for attribution tracking, in February 2025. The company also completed a $30.7M Series B funding round in July 2024, led by Threshold.

## Tags

healthtech, b2b

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*