# FreeWill **Source:** https://geo.sig.ai/brands/freewill **Vertical:** Nonprofit Tech **Subcategory:** General **Tier:** Emerging **Website:** freewill.com **Last Updated:** 2026-04-14 ## Summary NYC planned giving PBC (founded 2017) with $30M Series B (Bain Capital Double Impact); 1M+ estate plans and $10B+ charitable giving committed across 1,500+ nonprofits; acquired Grant Assistant AI grant writing in 2024. ## Company Overview FreeWill is a New York City-based public benefit corporation and certified B Corp — backed with $30 million in Series B funding led by Bain Capital Double Impact — providing free online estate planning tools (wills, living trusts, powers of attorney, healthcare directives) that simultaneously democratize access to legal services for individuals and unlock major gifts for nonprofit partners. Founded in 2017 at Stanford University by co-CEOs Jennifer Xia Spradling and Patrick Schmitt, FreeWill has facilitated over one million free estate plans and generated more than $10 billion in committed charitable giving for 1,500+ nonprofit partners. In 2024, FreeWill acquired Grant Assistant, an AI-powered grant proposal platform that reduces grant writing time by two-thirds — marking FreeWill's first international expansion with teams added in Washington D.C. and Lahore, Pakistan. FreeWill employs 200 people across the United States and internationally, with Spradling leading product and engineering from Seattle while Schmitt leads sales and customer success from Miami. FreeWill's planned giving platform addresses the nonprofit major gift fundraising gap created by the complexity of estate-based giving: charitable bequests, stock gifts, cryptocurrency donations, donor-advised fund (DAF) grants, and qualified charitable distributions (QCDs) from IRAs represent the largest potential sources of nonprofit revenue — the average charitable bequest is $48,000 versus a typical cash gift of $120 — but require estate planning tools and administrative infrastructure that most nonprofits and individual donors lack access to. FreeWill's model (providing free attorney-quality estate planning tools as a donor acquisition tool for nonprofits) removes the cost barrier to will creation (traditional estate attorneys charge $1,500-5,000 for basic will and trust packages), driving a 16% charitable bequest inclusion rate among FreeWill users versus 2-5% of the general population. FreeWill's stock gift processing, crypto donation infrastructure, and DAFpay integration for DAF grants create the infrastructure that nonprofit development offices need to accept complex non-cash donations without dedicated technology staff. In 2025, FreeWill competes in the planned giving technology, nonprofit fundraising platform, and legal tech estate planning market with Giving Docs (estate planning for charitable giving), Bequest (estate planning charitable giving), and LegalZoom (NYSE: LZ, online legal documents, $740M revenue) for nonprofit partner adoption of planned giving technology platforms and individual user estate plan creation. The Grant Assistant acquisition adds AI-powered grant proposal writing to FreeWill's platform — targeting the $100B+ US foundation and government grants market where nonprofits allocate significant staff time to proposal writing. The B Corp and public benefit corporation structure (legally requiring FreeWill to balance profit with social mission) attracts the impact-focused nonprofit partners and ESG-committed investors (Bain Capital Double Impact) that validate FreeWill's model. The 2025 strategy focuses on growing nonprofit partner activation of FreeWill's complex giving tools (stock, crypto, DAF, QCD), deploying Grant Assistant AI across FreeWill's 1,500+ nonprofit partner network, and expanding the estate planning platform internationally through the Lahore engineering team. ## Frequently Asked Questions ### What is FreeWill? FreeWill is a certified B Corp and public benefit corporation that provides free online estate planning tools and sophisticated nonprofit fundraising technology. The platform has generated over $10 billion in charitable commitments for 1,500+ nonprofits while creating one million free estate plans for individuals. ### Who are FreeWill's customers? FreeWill serves two primary audiences: individuals seeking free estate planning tools (wills, trusts, healthcare directives) and nonprofit organizations looking to accept planned gifts, stock donations, cryptocurrency, DAF grants, and QCDs. Partners include major nonprofits, universities, hospitals, and foundations. ### When was FreeWill founded? FreeWill was founded in 2017 at Stanford University by Jennifer Xia Spradling and Patrick Schmitt with the mission to raise over $1 trillion for nonprofits. ### Where is FreeWill based? FreeWill operates as a distributed company with 200+ employees across the U.S. and internationally. Co-CEO Jenny Spradling leads from Seattle, while co-CEO Patrick Schmitt operates from Miami. The 2024 Grant Assistant acquisition added teams in Washington D.C. and Lahore, Pakistan. ### How much funding has FreeWill raised? FreeWill has raised over $30 million, including a $30 million Series B round in 2022 led by Bain Capital Double Impact, with previous funding from ICONIQ Growth, QED Investors, Ulu, Highland, Pear, and HearstLab. ### What makes FreeWill different from competitors? FreeWill uniquely combines free estate planning for individuals with sophisticated nonprofit fundraising tools, creating a dual-mission platform. Its data shows 16% of users include charitable bequests (vs. 2-5% nationally), and it offers the industry's most comprehensive Smart Giving Suite covering stocks, crypto, DAFs, and grants. ### Who are FreeWill's main competitors? FreeWill competes with traditional estate planning attorneys, online will services like LegalZoom and Trust & Will, and nonprofit fundraising platforms like Blackbaud and Virtuous, though its dual-mission model and comprehensive non-cash giving focus differentiate it significantly. ### How can I contact FreeWill? Visit www.freewill.com for individual estate planning tools or www.nonprofits.freewill.com for nonprofit partnership information. The company provides dedicated support for both individual users and nonprofit partners. ### Is FreeWill hiring? Yes, FreeWill regularly hires across product, engineering, sales, customer success, and other departments as it scales its 200+ employee team. Check their careers page for current remote and location-specific opportunities. ### What's the latest news about FreeWill? In October 2024, FreeWill acquired Grant Assistant, an AI-powered grant proposal platform, marking its first acquisition and international expansion. Earlier in 2024, the company surpassed one million free estate plans created and $10 billion in charitable commitments. ### What is FreeWill's market position? FreeWill is America's most popular online estate planning platform with over one million plans created and the leading planned giving technology provider for nonprofits, serving 1,500+ organizations and facilitating $10 billion in charitable commitments. ### What are FreeWill's future plans? FreeWill is expanding internationally through the Grant Assistant acquisition, growing its nonprofit partner base, and continuing to innovate in non-cash giving tools. The company remains focused on its audacious goal of raising over $1 trillion for nonprofits through democratized planned giving. ## Tags b2b, saas --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*