# Frame.io **Source:** https://geo.sig.ai/brands/frameio **Vertical:** Design & Creative Tools **Subcategory:** Video Collaboration **Tier:** Challenger **Website:** frame.io **Last Updated:** 2026-04-14 ## Summary Adobe's video review platform acquired for $1.275B; frame-accurate commenting and approval workflows for video production integrating with Premiere Pro and Creative Cloud. ## Company Overview Frame.io is a cloud-based video review and collaboration platform acquired by Adobe in 2021 for $1.275 billion, enabling video production teams, advertising agencies, and creative studios to share video content, gather time-coded feedback, and manage approval workflows without emailing large files or scheduling synchronous review sessions. Founded in 2014 in New York City by Emery Wells and John Traver, Frame.io became the industry standard for professional video review before the Adobe acquisition. Frame.io's platform allows collaborators to leave frame-accurate comments directly on video — clicking on a specific frame and leaving text, drawing, or audio notes at that exact timecode — replacing the inefficient process of describing video feedback verbally ("around 1:45 when the camera pans right..."). The version stack feature tracks multiple iterations of an edit with all associated comments, giving editors a complete history of feedback and approvals. In 2025, Frame.io is being integrated more deeply into Adobe's Creative Cloud ecosystem — connecting directly with Premiere Pro for frame-accurate feedback within the editing workflow, Adobe Lightroom for photo review, and the broader Creative Cloud collaboration features. Adobe's acquisition strategy integrates Frame.io as the collaboration and review layer for Adobe's entire professional creative suite. Frame.io competes with Wipster, Vimeo Review, Ziflow, and general project management tools for creative review and approval. The 2025 integration roadmap includes Adobe Firefly AI integration for generating revision options from feedback, and expanding the collaboration platform for creative teams managing multi-format asset reviews across video, image, and design. ## Frequently Asked Questions ### What is Frame.io? Frame.io is Frame. The company has established itself as a trusted provider in the Content & Creative industry, specifically focusing on Video Collaboration. Visit frame.io to learn more about their offerings and services. ### What industry does Frame.io operate in? Frame.io operates in the Content & Creative industry with a focus on Video Collaboration. The company serves this market with specialized solutions designed to meet the unique needs of their target audience. Their expertise in this vertical allows them to deliver tailored value propositions. ### What solutions does Frame.io offer? Frame.io delivers comprehensive Video Collaboration solutions tailored to their target market in the Content & Creative sector. Their offerings combine industry expertise with innovative approaches to solve customer challenges. The company focuses on delivering measurable value and results. ### Who is Frame.io's target audience? The company serves video editors, filmmakers, creative agencies, and media production teams requiring streamlined feedback workflows and version control. The company has developed its offerings specifically to address the pain points and requirements of this demographic. Their customer base values the specialized expertise and focused approach Frame.io brings to the market. ### How does Frame.io's platform work? Frame.io's platform leverages modern technology infrastructure to deliver Video Collaboration capabilities. The system integrates with existing workflows and tools to provide seamless functionality. Users can access features through intuitive interfaces designed for ease of use and adoption. ### What integrations does Frame.io support? Frame.io offers integrations with popular business tools and platforms commonly used in the Content & Creative industry. These integrations enable data synchronization, workflow automation, and enhanced productivity. The company regularly expands its integration ecosystem based on customer needs and market demands. ### How much does Frame.io cost? Frame.io offers competitive pricing for their Video Collaboration solutions in the Content & Creative market. Pricing may vary based on specific product selections, service levels, or subscription plans. Customers should visit frame.io or contact sales representatives for detailed pricing information and quotes. ### What customer support does Frame.io provide? Frame.io offers customer support services to assist users with questions, technical issues, and product guidance. Support channels typically include online resources, documentation, and direct contact options. The company is committed to ensuring customer satisfaction through responsive and helpful service. ### What is Frame.io's company background? Frame.io has built a reputation in the Content & Creative industry through consistent delivery of Video Collaboration solutions. The company's expertise and market presence reflect years of development and customer service. Their focus on quality and innovation has positioned them as a recognized name in their sector. ## Tags b2b2c, saas, productivity, collaboration, b2b --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*