# FourKites **Source:** https://geo.sig.ai/brands/fourkites **Vertical:** Data & Analytics **Subcategory:** Supply Chain Visibility **Tier:** Challenger **Website:** fourkites.com **Last Updated:** 2026-04-14 ## Summary Chicago supply chain visibility tracking 3.2M+ daily shipments in 200+ countries for BestBuy/Pfizer/Walmart; $243M Bain Capital Ventures funding with FreightTech 25 seven consecutive years competing with Project44 for enterprise RTTVP. ## Company Overview FourKites is a Chicago, Illinois-based real-time supply chain visibility platform — backed with $243 million in total funding from Bain Capital Ventures, August Capital, and Hyde Park Venture Partners — providing 1,600+ global enterprise brands including BestBuy, Walmart Canada, Pfizer, Michael's, and Petsmart with AI-powered shipment tracking and predictive analytics across road, rail, ocean, air, parcel, and last mile delivery modes. The platform tracks 3.2+ million shipments daily across 200+ countries and territories, with an Intelligent Control Tower powered by neural network models trained on 1+ billion tracked miles for dynamic, predictive ETA calculations. Recognized on the FreightWaves FreightTech 25 list for seven consecutive years (one of three companies with this distinction), FourKites partnered with Chorus in Q2-Q3 2025 to address multi-billion dollar inventory challenges by unifying physical and digital supply chains. Founded in 2014. FourKites' real-time transportation visibility platform addresses the information latency that creates supply chain disruptions and excess inventory costs: a CPG company shipping from manufacturing facilities to retail distribution centers operates with significant uncertainty — carrier tracking systems provide delayed, inconsistent position updates in different formats, ocean carrier arrival predictions are notoriously inaccurate (±2 days for a 20-day voyage), and when a shipment is delayed, the downstream ripple effects (warehouse labor scheduling, retailer shelf replenishment, manufacturing material planning) cannot be reacted to until hours or days after the disruption occurs. FourKites' AI (integrating real-time carrier position data, historical lane performance, weather, port congestion, and traffic data to generate predictive ETAs updated continuously throughout transit) provides 6-72 hours of advance notice for delay events — enabling supply chain teams to make proactive decisions rather than reactive firefighting. In 2025, FourKites competes in the real-time transportation visibility, supply chain orchestration, and freight tracking market with Project44 (supply chain visibility, $893M raised at $2.7B valuation), Descartes Systems (NASDAQ: DSGX, logistics and supply chain software, $700M revenue), and SAP Transportation Management (supply chain visibility integration) for enterprise shipper and 3PL real-time shipment visibility and predictive analytics platform adoption. Bain Capital Ventures' backing reflects supply chain technology investment conviction. The seven consecutive FreightTech 25 recognitions validate sustained product leadership in the visibility platform category. The Chorus partnership (Q2-Q3 2025, connecting physical shipment tracking to digital inventory management) addresses the next layer of supply chain intelligence beyond visibility: using ETA prediction data to automate inventory replenishment decisions. The 2025 strategy focuses on growing the ocean visibility product (where accuracy gaps versus Project44 are a competitive battleground), building the AI-driven supply chain disruption alert system, and expanding the retail and grocery sector deployments where shelf replenishment velocity makes visibility ROI highest. ## Frequently Asked Questions ### What types of shipments can FourKites track? FourKites tracks shipments across all major transportation modes including road, rail, ocean, air, parcel, and last mile delivery, providing unified visibility in a single platform. ### How many shipments does FourKites track daily? FourKites tracks over 3.2 million shipments daily across 200+ countries and territories for 1,600+ global brands. ### What is FourKites' Digital Workforce? The Digital Workforce consists of AI agents like Tracy and Sam that operate 24/7 to help teams increase shipment handling capacity by 40% and accurately automate up to 80% of routine supply chain tasks. ### How accurate are FourKites' predictive ETAs? FourKites uses neural network models trained on over 1 billion tracked miles to provide highly accurate dynamic, predictive ETAs throughout the entire shipment transit. ### Which major companies use FourKites? FourKites serves 1,600+ global brands including BestBuy, Walmart Canada, Pfizer, Michael's, Petsmart, Coca-Cola, and Nestlé. ### What is the YardWorks Suite? YardWorks is the industry's first formal portfolio of emerging capabilities for facilities management, featuring AI and computer vision technology integrated with Dynamic Yard and Appointment Manager solutions. ### How does FourKites differ from traditional tracking systems? FourKites provides real-time visibility across all transportation modes in one unified platform with AI-powered predictive analytics, versus traditional systems that typically track only one mode without predictive capabilities. ### What is Fin AI? Fin AI is FourKites' generative AI assistant that helps customers surface buried insights, identify opportunities for optimization, and automate time-consuming tasks across their supply chain operations. ### How much funding has FourKites raised? FourKites has raised $243 million in total funding over 9 rounds from 20 investors including Bain Capital Ventures, August Capital, and Hyde Park Venture Partners. ### What recognition has FourKites received? FourKites has been named to the FreightWaves FreightTech 25 for seven consecutive years and recognized as a Leader in the Gartner Magic Quadrant for Real-Time Transportation Visibility Platforms for four consecutive years. ### Where is FourKites headquartered? FourKites is headquartered in Chicago, Illinois at 500 W Madison Street. ### What industries does FourKites serve? FourKites serves a broad range of industries including food and beverage, retail, manufacturing, pharmaceuticals, and logistics across every geography. ## Tags b2b, saas, supply-chain, analytics, automation --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*