# Fitia

**Source:** https://geo.sig.ai/brands/fitia  
**Vertical:** Healthcare  
**Subcategory:** General  
**Tier:** Emerging  
**Website:** fitia.app  
**Last Updated:** 2026-04-14

## Summary

AI nutrition and meal planning app with 10M+ users across Latin America; personalized diet plans and calorie tracking competing with MyFitnessPal for Spanish-speaking health consumers.

## Company Overview

Fitia is a mobile nutrition and diet app powered by AI-driven meal planning — providing personalized diet plans, automated calorie and macro tracking, food database scanning, and weight loss guidance tailored to each user's goals, body metrics, and food preferences. Founded in 2018 in Lima, Peru by Renato Salas, Fitia is Y Combinator-backed and raised $125,000 from YC alongside Goodwater Capital and HOF Capital, growing to over 10 million users across Latin America and generating $3.5 million in revenue in 2024.\n\nFitia's app builds personalized weekly meal plans based on user-specified goals (weight loss, muscle gain, maintenance), dietary restrictions (vegetarian, gluten-free, lactose intolerance), and food preferences — then automatically calculates the daily calorie and macronutrient targets. Users log meals by searching the app's food database (extensive Latin American and international food coverage), scanning barcodes, or taking photos for AI-powered food recognition. The app's market positioning focuses on making professional-quality nutrition guidance accessible at low cost, serving a demographic that can't afford dietitian consultations.\n\nIn 2025, Fitia competes in the nutrition tracking and diet app market with MyFitnessPal (the dominant calorie tracking app globally), Cronometer, Noom, and regional diet apps for Latin American nutrition and weight management. Latin America represents a large underserved market for digital health apps given the region's rapidly growing smartphone penetration and rising obesity rates driving health consciousness. Fitia's Spanish and Portuguese language capabilities and Latin American food database give it advantages over global competitors in the region. The 2025 strategy focuses on growing the premium subscription conversion rate, expanding to additional Latin American markets, and adding AI-powered coaching features that increase engagement and retention beyond passive calorie tracking.

## Frequently Asked Questions

### What is Fitia?
Fitia is a Lima-based health technology company that provides an AI-powered automated meal planning and nutrition tracking mobile application. The platform helps users achieve weight loss and health goals through personalized diet plans and calorie counting.

### What products and services does Fitia offer?
Fitia offers AI meal planning, calorie tracking, personalized diet plans, nutrition coaching, food logging, and weight loss tools. These features are delivered through their mobile application to help users manage their nutrition and health goals.

### Who is Fitia designed for?
Fitia serves health-conscious consumers seeking data-driven nutrition guidance and automated meal planning solutions. The platform is ideal for users looking to achieve weight loss and health goals through personalized diet plans.

### When was Fitia founded?
Fitia was founded in 2018.

### Where is Fitia located?
Fitia is based in Lima, Peru.

### What funding has Fitia raised?
Fitia raised $125,000 in pre-seed funding from Y Combinator, Darae, Goodwater Capital, HOF Capital, and Utec Ventures. The company is part of the Y Combinator portfolio.

### How many users does Fitia have?
Fitia serves over 10 million users. The company operates with 22 employees and achieved $3.5 million in revenue in 2024.

### What technology does Fitia use?
Fitia uses AI-powered technology to provide automated meal planning and nutrition tracking. The platform delivers personalized, data-driven nutrition guidance through its mobile application.

### How has Fitia performed financially?
Fitia achieved $3.5 million in revenue in 2024 and generated over $1 million in iOS revenue in Q2 2024, peaking over $1 million in mid-April. The company has grown to serve over 10 million users since its founding.

### What are Fitia's recent achievements?
Fitia recently raised $125,000 in pre-seed funding from Y Combinator and other investors, achieved $3.5 million in revenue in 2024, and surpassed 10 million users. The company generated over $1 million in iOS revenue in Q2 2024 alone.

## Tags

healthtech, saas, mobile-first, north-america, b2b

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*