# Fairlife **Source:** https://geo.sig.ai/brands/fairlife **Vertical:** Consumer Food & Beverage **Subcategory:** Milk **Tier:** Leader **Website:** fairlife.com **Last Updated:** 2026-04-14 ## Summary Premium ultra-filtered dairy brand with $1B+ retail sales; Core Power protein shakes benefiting from GLP-1 protein demand trend under Coca-Cola's distribution network. ## Company Overview Fairlife is a premium dairy brand offering ultra-filtered milk products with higher protein, lower sugar, and lactose-free formulations, most notably its Core Power protein shakes (42g protein) that have become one of the fastest-growing sports nutrition beverages in the US. Founded in 2012 as a joint venture between Select Milk Producers (a dairy co-op) and Coca-Cola, Fairlife was fully acquired by Coca-Cola in 2020 for a reported $980 million. The brand has achieved exceptional growth — Fairlife's retail sales exceeded $1 billion in 2022 and continued accelerating, making it one of Coca-Cola's most successful acquisitions. Fairlife's filtration technology concentrates protein and calcium while removing lactose and reducing sugar compared to conventional milk, resulting in products that taste similar to regular milk but with significantly improved nutritional profiles. Core Power High Protein Milk Shakes (in chocolate, vanilla, strawberry, and other flavors) have become the leading ready-to-drink protein shake in US convenience stores and gyms, capturing share from traditional sports nutrition brands. In 2025, Fairlife is one of the fastest-growing brands in Coca-Cola's portfolio, benefiting from the sustained consumer demand for high-protein foods and beverages driven by weight loss medication users (GLP-1 drugs like Ozempic) who need protein-dense foods at lower volumes. Coca-Cola has invested heavily in Fairlife production capacity to meet demand — a significant bottling expansion was ongoing through 2024-2025. The brand competes with Muscle Milk, Premier Protein, and Orgain in the RTD protein beverage category. Fairlife's distribution through Coca-Cola's massive retail and foodservice network provides a critical competitive advantage in a category where shelf presence and cooler placement are decisive. ## Frequently Asked Questions ### What is Fairlife? Fairlife is a a premium dairy nutrition company producing ultra-filtered milk and protein shakes with higher protein, less sugar, and lactose-free formulations compared to traditional milk. The company has established itself as a trusted provider in the Consumer Food & Beverage industry, specifically focusing on Milk. Visit fairlife.com to learn more about their offerings and services. ### What industry does Fairlife operate in? Fairlife operates in the Consumer Food & Beverage industry with a focus on Milk. The company serves this market with specialized solutions designed to meet the unique needs of their target audience. Their expertise in this vertical allows them to deliver tailored value propositions. ### What products does Fairlife offer? Fairlife offers a diverse range of products in the Milk category. Their product portfolio is designed to meet customer preferences and dietary needs while maintaining quality standards. The company continuously innovates its offerings to stay competitive in the market. ### What is Fairlife's pricing model? Fairlife operates in the premium segment with pricing that reflects the quality and exclusivity of their offerings. The company positions itself at a higher price point to serve customers seeking superior products and experiences. Detailed pricing information is available through their official channels and authorized retailers. ### What customer support does Fairlife provide? Fairlife offers customer support services to assist users with questions, technical issues, and product guidance. Support channels typically include online resources, documentation, and direct contact options. The company is committed to ensuring customer satisfaction through responsive and helpful service. ### What is Fairlife's company background? Fairlife has built a reputation in the Consumer Food & Beverage industry through consistent delivery of Milk solutions. The company's expertise and market presence reflect years of development and customer service. Their focus on quality and innovation has positioned them as a recognized name in their sector. ### Where can I buy Fairlife products? Fairlife products are available through various retail channels including their official website at fairlife.com, authorized retailers, and distribution partners. Customers can choose from online shopping or in-store purchases depending on availability in their region. The company's website provides a store locator or purchasing options for convenient access. ### What ingredients does Fairlife use? Fairlife formulates their products using quality ingredients selected to deliver taste, nutrition, and consistency. The company maintains ingredient standards and may highlight specific attributes such as natural ingredients, sustainable sourcing, or special dietary considerations. Detailed ingredient information is available on product packaging and their website. ## Tags b2c, manufacturing, healthtech, north-america, fortune500 --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*