# Faire **Source:** https://geo.sig.ai/brands/faire **Vertical:** Technology **Subcategory:** General **Tier:** Emerging **Website:** faire.com **Last Updated:** 2026-04-14 ## Summary B2B wholesale marketplace with 700K retailers and 100K brands; net-60 terms and free returns make indie retail buying risk-free for emerging consumer brands. ## Company Overview Faire is a B2B wholesale marketplace connecting independent retailers (boutiques, gift shops, specialty stores) with emerging brands and artisan makers looking to place their products in physical retail. Founded in 2017 and headquartered in San Francisco, Faire simplifies wholesale buying by offering net-60 payment terms, free returns on first orders, and a curated discovery experience — solving the cash flow and inventory risk problems that make small retailers reluctant to try new brands. The company has raised over $1.7 billion in total funding at a $12 billion peak valuation, backed by investors including Sequoia, Founders Fund, Lightspeed, and Y Combinator. Faire's marketplace grew rapidly by addressing the market failure between emerging brands struggling for retail distribution and small retailers overwhelmed by trade show logistics and order minimums. By 2024-2025, Faire has over 700,000 retailers and 100,000 brands on its platform, with strong penetration in the US, UK, and Europe. In 2025, Faire has navigated a challenging wholesale market as consumer spending on discretionary goods (gifts, home decor, specialty food) softened. The company has focused on profitability improvements and geographic expansion in Europe while maintaining its market-leading position in North American indie retail. Faire competes with Abound, RangeMe, and traditional trade show distribution. The platform's free returns and net-60 terms remain powerful retailer acquisition tools, and Faire's data on purchase patterns creates meaningful brand recommendations that improve conversion for both sides of the marketplace. ## Frequently Asked Questions ### What is Faire? Faire is a B2B wholesale marketplace founded in 2017 that connects independent brands with retailers worldwide. The platform makes wholesale more accessible by offering features like 60-day payment terms, free freight, and free returns. ### What products and services does Faire offer? Faire offers a B2B wholesale marketplace with 60-day payment terms, free returns on first orders, brand discovery tools, and an order management system. These services help facilitate transactions between wholesale brands and retailers. ### Who is Faire designed for? Faire is designed for two main user groups: independent brands looking to reach wholesale buyers and independent retailers seeking products to stock in their stores. The platform currently connects over 100,000 brands with 700,000+ retailers worldwide. ### When was Faire founded? Faire was founded in 2017. ### Where is Faire headquartered? Faire is based in San Francisco, California. ### What are Faire's key achievements and metrics? As of March 2024, Faire's platform has enabled over 100,000 independent brands to reach retailers and serves more than 700,000 retailers worldwide. The company has established itself as a major player in the B2B wholesale marketplace industry. ### What makes Faire's approach unique? Faire's approach centers on making wholesale more accessible to independent retailers through risk-reducing features like 60-day payment terms, free freight, and free returns on first orders. The platform also provides brand discovery tools to help retailers find new products. ### Does Faire integrate with other e-commerce platforms? Yes, Faire has a partnership with Shopify and continues to be their recommended wholesale solution. ### What are Faire's recent developments? In March 2024, Faire announced that its platform had enabled over 100,000 independent brands to reach retailers. The company's partnership with Shopify also continues, with Faire remaining the recommended wholesale solution. ### What payment terms does Faire offer? Faire offers 60-day payment terms to retailers, allowing them more flexibility in managing their cash flow when purchasing wholesale products. ## Tags b2b, marketplace, platform, retailtech, enterprise, saas --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*