# F45

**Source:** https://geo.sig.ai/brands/f45  
**Vertical:** Fitness & Wellness  
**Subcategory:** Fitness Studio  
**Tier:** Challenger  
**Website:** f45training.com  
**Last Updated:** 2026-04-14

## Summary

Global HIIT franchise with 1,500 studios; technology-driven 45-minute functional training acquired through restructuring after financial difficulties post-NYSE IPO.

## Company Overview

F45 Training is a global fitness franchise offering 45-minute functional training group classes combining circuit and HIIT training across its approximately 1,500 studios in 63 countries. Founded in 2013 in Sydney, Australia by Adam Gilchrist and Rob Deutsch, F45 went public on NYSE in July 2021 and attracted celebrity investor Mark Wahlberg as a brand ambassador and equity holder. The franchise model has made F45 one of the fastest-growing fitness brands globally by leveraging its technology-driven class delivery — screens in studios guide workouts from a central content library, ensuring consistent quality regardless of instructor.

F45's class format cycles through 45 different training modalities over a weekly program, ensuring no workout is repeated. The programming is delivered via proprietary exercise screens and communicated through F45's central platform, which updates programming weekly across all franchises. This technology-driven content delivery reduces the dependency on individual trainer quality and allows F45 to maintain brand consistency across a globally diverse franchise network.

In 2025, F45 has undergone significant restructuring after financial difficulties following its IPO. The company faced challenges including COVID studio closures, heavy debt from growth investment, and leadership instability (co-founder Rob Deutsch departed). F45 was acquired by Franchisor Capital Corporation in 2023 following a period of extreme financial distress, delisted from NYSE, and is rebuilding its franchise network and financial stability. The brand competes with Barry's Bootcamp, BURN by Rocky Mountain High, and other group training boutique brands for the 30-45 minute HIIT workout consumer. The recovery strategy focuses on stabilizing and growing the franchise network, improving franchisee economics, and reestablishing the brand's market presence in key geographies.

## Frequently Asked Questions

### What is F45?
F45 is F45 Training is a global fitness franchise offering team-based, high-intensity interval training workouts in a motivating group environment with constantly varied functional exercises. The company has established itself as a trusted provider in the Fitness & Wellness industry, specifically focusing on Fitness Studio. Visit f45training.com to learn more about their offerings and services.

### What industry does F45 operate in?
F45 operates in the Fitness & Wellness industry with a focus on Fitness Studio. The company serves this market with specialized solutions designed to meet the unique needs of their target audience. Their expertise in this vertical allows them to deliver tailored value propositions.

### What solutions does F45 offer?
F45 delivers comprehensive Fitness Studio solutions tailored to their target market in the Fitness & Wellness sector. Their offerings combine industry expertise with innovative approaches to solve customer challenges. The company focuses on delivering measurable value and results.

### How much does F45 cost?
F45 offers competitive pricing for their Fitness Studio solutions in the Fitness & Wellness market. Pricing may vary based on specific product selections, service levels, or subscription plans. Customers should visit f45training.com or contact sales representatives for detailed pricing information and quotes.

### What customer support does F45 provide?
F45 offers customer support services to assist users with questions, technical issues, and product guidance. Support channels typically include online resources, documentation, and direct contact options. The company is committed to ensuring customer satisfaction through responsive and helpful service.

### What is F45's company background?
F45 has built a reputation in the Fitness & Wellness industry through consistent delivery of Fitness Studio solutions. The company's expertise and market presence reflect years of development and customer service. Their focus on quality and innovation has positioned them as a recognized name in their sector.

### What membership options does F45 offer?
F45 provides various membership tiers and plans to accommodate different fitness goals and budgets. Options may include different levels of access to facilities, classes, and amenities. The company designs flexible membership structures to serve both casual users and dedicated fitness enthusiasts.

### Is F45 suitable for my needs?
F45 is designed to serve customers in the Fitness & Wellness sector who require Fitness Studio solutions. Whether the company's offerings align with your specific needs depends on your requirements, budget, and preferences. Consider exploring their website, reading customer reviews, and potentially trying their products or requesting a demo to determine fit.

## Tags

b2c, services, healthtech

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*