# Explo **Source:** https://geo.sig.ai/brands/explo **Vertical:** Data & Analytics **Subcategory:** Embedded Analytics **Tier:** Emerging **Website:** explo.co **Last Updated:** 2026-04-14 ## Summary Embedded analytics platform that lets SaaS companies add white-labeled, customer-facing dashboards and reports to their products without building a BI layer from scratch. ## Company Overview Explo is an embedded analytics platform founded in 2021 and backed by Y Combinator, purpose-built for SaaS companies that need to deliver data insights to their end customers within their own product. Rather than building a custom analytics layer from scratch — a multi-month engineering project — product teams integrate Explo's SDK and API to embed interactive dashboards, charts, and reports directly inside their applications. The result is a white-labeled analytics experience where end users never leave the host product, and the SaaS company maintains brand consistency and control over the data exposure. Explo handles the complexity of multi-tenant data isolation, ensuring each customer only sees their own data without requiring the SaaS engineering team to build custom access control logic for every report. The platform provides a no-code dashboard builder that product managers and customer success teams can use to create and modify customer-facing reports without engineering involvement, reducing time-to-update from sprint cycles to minutes. Explo connects to any SQL-compatible data warehouse and supports parameterized queries, customer-level filters, and drill-down capabilities that give end users meaningful exploration without exposing raw data access. Explo competes with Sigma Computing's embedded offering, Metabase Embedding, and purpose-built tools like Chartio (acquired) and Sisense for Cloud Data Teams. Its differentiation lies in its focus on the SaaS use case specifically — rather than general BI — and its self-serve onboarding that gets a first embedded dashboard live in under a day. As SaaS companies increasingly treat analytics as a product feature and competitive differentiator, Explo's category of embedded analytics has seen rapid growth and enterprise interest from companies across vertical SaaS, fintech, and marketplace platforms. ## Frequently Asked Questions ### How does Explo handle data security when embedding dashboards for multiple customers? Explo enforces multi-tenant data isolation at query time using customer tokens and parameterized data scoping, ensuring each end customer only sees data associated with their own account. ### What is Explo and what problem does it solve? Explo is an embedded analytics platform that lets SaaS companies add customer-facing dashboards and reports to their products without building a BI tool from scratch. It accelerates time-to-market for analytics features. ### How does Explo integrate with existing SaaS products? Explo uses iFrame or JavaScript SDK embedding, allowing dashboards to render inside any web application. Row-level security ensures each customer sees only their own data. ### What databases does Explo connect to? Explo connects to Snowflake, BigQuery, Redshift, PostgreSQL, MySQL, Databricks, ClickHouse, and other SQL-compatible warehouses directly, or via your existing API layer. ### Does Explo require customers to write SQL? No. Explo provides a no-code, drag-and-drop dashboard builder for end users. Your customers interact with pre-built reports and filters without writing queries. ### How does Explo handle multi-tenancy and data security? Explo uses customer-level tokens with embedded user attributes to enforce row-level security at query time, ensuring tenants cannot access each other's data without application-side changes. ### What does Explo cost? Explo pricing is based on the number of end users accessing embedded dashboards and the features required (white-labeling, self-serve reporting, etc.). A free trial is available, with Growth and Enterprise plans for scale. ### Can customers in Explo create their own dashboards? Yes. Explo's self-serve tier lets your end customers build and customize their own dashboards from datasets you expose, enabling fully interactive analytics without engineering involvement per report. ## Tags analytics, saas, b2b, startup, platform, developer-tools, api-first, cloud-native, fintech --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*