# Every **Source:** https://geo.sig.ai/brands/every **Vertical:** Finance **Subcategory:** Accounting Software **Tier:** Emerging **Website:** every.io **Last Updated:** 2026-04-14 ## Summary SF YC S23 integrated banking/payroll/benefits/bookkeeping/tax for startups at 40-60% lower cost; 150+ customers (50% from YC network) with free banking and $49/month payroll competing with Gusto and Rippling for startup financial OS. ## Company Overview Every is a San Francisco-based integrated financial operating system for startups — backed by Y Combinator (S23) with a 150+ customer base of which 50% come from the Y Combinator network — providing early-stage companies (under 200 employees) with a unified platform combining banking, incorporation, payroll, benefits administration, bookkeeping, and tax services at prices 40-60% lower than using separate vendors (Novo for banking, Gusto for payroll, Pilot for bookkeeping, a traditional CPA for taxes). Founded in 2021 by Rajeev Behera and Barry Peterson, Every offers free banking and incorporation services and monetizes through payroll ($49/month), bookkeeping ($200+/month), and comprehensive tax services — creating an all-in-one financial back-office for the startup's full 5-year lifecycle from incorporation through Series B. Every's integrated financial services stack addresses the operational burden that founders spend on back-office financial administration: a typical early-stage startup uses 5-8 separate vendors for its financial operations (a bank account, a payroll processor, a bookkeeper, a benefits broker, an equity management platform, a corporate card, and a CPA for annual taxes) — each requiring separate setup, separate logins, separate data reconciliation, and separate support relationships. When these systems are disconnected, reconciling the data flows between them (payroll journal entries into the bookkeeping system, tax basis calculations for option grants, benefits premium deductions from payroll) requires manual intervention. Every's integrated platform shares the underlying data model across all modules — payroll runs automatically update the bookkeeping general ledger, equity grants flow into the cap table and tax calculations, bank transactions are automatically categorized for books — eliminating the reconciliation work and reducing the per-vendor vendor management overhead. In 2025, Every competes in the startup financial infrastructure, back-office automation, and SMB integrated financial services market with Gusto (payroll and benefits, $750M raised at $9.5B valuation), Rippling (HR, IT, and finance platform, $1.2B raised at $13.4B valuation), and Pilot (startup bookkeeping and CFO services, $170M raised at $1.2B valuation) for early-stage startup financial back-office platform adoption. The 50% YC network customer concentration reflects the distribution power of Y Combinator's portfolio network — YC partners recommend Every to portfolio companies, creating a warm acquisition channel with zero customer acquisition cost for the largest startup cohort in the world. The 40-60% cost savings versus separate vendors creates a compelling ROI argument for cost-conscious early-stage startups managing burn rates. The 2025 strategy focuses on growing the YC batch adoption for the W25 and S25 cohorts, building the AI-powered financial advice layer for cash flow forecasting and runway management, and expanding the enterprise tier for Series A-B companies with more complex tax and benefits requirements. ## Frequently Asked Questions ### What is Every? Every is an integrated financial services company that provides a unified platform for banking, payroll, benefits, bookkeeping, and tax services. Founded in 2021, Every serves early-stage startups with a comprehensive financial operations solution designed to simplify and consolidate multiple financial services into one platform. ### What products and services does Every offer? Every offers an integrated financial platform that includes free banking and incorporation services, payroll starting at $49/month, bookkeeping services at $200+/month, benefits management, and comprehensive tax services. All services are designed to work together seamlessly for startups' financial operations. ### Who is Every designed for? Every targets startups with under 200 employees, providing 5-year lifecycle support for early-stage companies. The company serves 150+ customers, with 50% coming from the Y Combinator network. ### When was Every founded? Every was founded in 2021 by Rajeev Behera and Barry Peterson. The company participated in Y Combinator's Summer 2023 batch. ### Where is Every based? Every is based in the United States. ### Has Every received any funding or participated in accelerator programs? Yes, Every participated in Y Combinator's Summer 2023 (S23) batch. This indicates the company has received backing from one of the most prestigious startup accelerators. ### How many customers does Every have? Every currently serves 150+ customers, with 50% of them coming from the Y Combinator network. ### How much can companies save by using Every? Every enables startups to achieve 40-60% cost savings compared to using separate services like Novo, Gusto, Pilot, and a separate tax preparer. This is achieved through Every's integrated approach to financial operations. ### What is Every's pricing structure? Every offers free banking and incorporation services, payroll services at $49 per month, and bookkeeping services starting at $200+ per month. Comprehensive tax services are also available as part of the platform. ### What makes Every's approach different from competitors? Every's integrated platform consolidates banking, payroll, benefits, bookkeeping, and tax services into one unified solution, eliminating the need to use multiple separate providers. This integrated approach delivers 40-60% cost savings while providing 5-year lifecycle support specifically tailored for early-stage startups. ## Tags b2b, saas, fintech, automation, platform, startup --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*