# Eventbrite **Source:** https://geo.sig.ai/brands/eventbrite **Vertical:** Event Management **Subcategory:** Ticketing & Registration **Tier:** Leader **Website:** eventbrite.com **Last Updated:** 2026-04-14 ## Summary NYSE-listed (EB) global self-service event ticketing platform with 300M+ tickets/year in 180+ countries; competing with Ticketmaster and Dice for independent creator and organizer platform at $343M revenue. ## Company Overview Eventbrite is a San Francisco-based global event management and ticketing platform enabling independent creators, nonprofits, and businesses to sell tickets and registrations for events ranging from yoga classes and comedy shows to conferences and music festivals. Founded in 2006 by Julia Hartz, Kevin Hartz, and Renaud Visage and listed on NYSE (NYSE: EB), Eventbrite generated $343 million in revenue in fiscal year 2024 with presence in 180+ countries, 300+ million tickets processed annually, and a creator-focused self-service model serving the long tail of events that traditional ticketing companies (Ticketmaster, AXS) don't serve. Eventbrite's self-service platform democratizes ticketing for events at any scale: free events (registration only, no fee), small paid events (fitness classes, workshops, local comedy nights), and mid-size events (festivals, charity galas, professional conferences) that don't generate the sales volumes Ticketmaster requires. Eventbrite charges a percentage-based fee plus a flat fee per paid ticket, processes payments and remits proceeds to organizers — a transaction model that generates revenue without requiring upfront investment or minimum volume commitments. The mobile check-in app, QR ticket scanning, and attendee analytics tools complete the operational workflow for event day management. In 2025, Eventbrite (NYSE: EB) competes in the event ticketing and registration market with Ticketmaster/Live Nation (NASDAQ: LYV, dominant for large concerts and sports), Dice (music discovery ticketing), Splash (corporate event management), and vertical-specific platforms (Whova for conferences, Cvent for enterprise events) for creator and organizer ticket platform preference. Eventbrite's stock declined significantly from its 2018 IPO peak as the company repositioned from growth to profitability — reducing international footprint, cutting costs, and focusing on the creator economy segment where its self-service model is most differentiated. The 2025 strategy focuses on improving creator retention and repeat event rates, building demand generation features (Eventbrite Ads, email marketing to past attendees), and expanding the paid subscription tier for high-volume event organizers. ## Frequently Asked Questions ### What is Eventbrite and what does it do? Eventbrite is a global platform that empowers event creators to plan, promote, and manage live events while enabling millions of attendees to discover and purchase tickets for events they love. The platform serves as the backbone for the events industry, processing over 270 million tickets distributed to 4.7 million events in 2024. Eventbrite's mission is to bring the world together through live experiences by providing comprehensive tools that make it easy for organizers to manage everything from registration to revenue. ### How large is Eventbrite's user base? Eventbrite has reached massive scale with 87 million monthly active users and 93 million monthly active consumers across its platform. In 2024, the platform distributed 21.6 million paid tickets, demonstrating strong engagement from both event creators and attendees. These numbers reflect Eventbrite's position as a leading global ticketing and event management platform trusted by millions. ### When was Eventbrite founded and what is its origin story? Eventbrite was founded in January 2006 by Kevin Hartz, Julia Hartz, and Renaud Visage in San Francisco, California, after the co-founders experienced challenges while planning their own wedding. The founders identified a massive gap in the middle-market ticketing industry and bootstrapped the company for four years before raising external funding. This founding story demonstrates how Eventbrite emerged from solving a real-world problem into a global platform that has processed over $1 billion in ticket sales. ### Who are the key people behind Eventbrite? Julia Hartz serves as Co-Founder, CEO, and Executive Chair since June 2024, bringing extensive experience from her background as an MTV and FX executive. Kevin Hartz, the other co-founder, has transitioned to focus on venture capital through his firm A*. The current leadership team includes CFO Anand Gandhi (former Viator CFO with 25 years experience), CMO Samantha Wu (20+ years at Meta, Visa, and American Express), and COO Lanny Baker. This leadership team combines deep industry expertise with proven track records of driving significant business growth. ### What major milestones has Eventbrite achieved since its founding? Eventbrite has achieved remarkable growth, including raising Series B funding of $6.5 million from Sequoia Capital in 2008, processing $1 billion in total ticket sales by 2010, and going public on the NYSE (ticker: EB) in September 2018. The company made strategic acquisitions including Ticketfly ($200M in 2017), Queue Ticketing, Ticketscript, and Nvite to expand its capabilities. Recent milestones include launching free event publishing in 2024, establishing a partnership with TikTok, and distributing 270 million tickets across 4.7 million events in 2024. ### Is it really free to publish events on Eventbrite? Yes, as of September 2024, Eventbrite completely eliminated subscription fees and made event publishing free for all organizers. This significant change means that event creators can now publish unlimited events at no cost, dramatically lowering the barrier to entry for anyone wanting to host events. Eventbrite still generates revenue through transaction fees on ticket sales, making the freemium model sustainable while democratizing access to powerful event management tools. ### What are Eventbrite's key competitive advantages? Eventbrite's competitive advantages include its massive network effect with 87 million monthly active users, making event discovery frictionless for attendees. The platform offers an end-to-end solution combining event creation, promotion, ticketing, and analytics in one place, eliminating the need for multiple tools. Additionally, Eventbrite's free publishing model, strategic partnerships (including TikTok integration for creators), and 18+ years of industry experience make it the most accessible and comprehensive event management platform globally. ### What types of events can I host on Eventbrite? Eventbrite supports a diverse range of live experiences across virtually every category, from corporate conferences and networking events to concerts, festivals, and community gatherings. The platform is designed to serve both large-scale events and intimate experiences, with particular strength in helping Gen Z and millennials bridge digital and physical worlds through what Eventbrite calls 'Fourth Spaces.' Whether you're organizing professional seminars, cultural events, charity fundraisers, or social meetups, Eventbrite provides the tools needed to manage registration, ticketing, and attendee engagement. ### How do I get started with publishing my first event on Eventbrite? Getting started on Eventbrite is straightforward: sign up for a free account, click 'Create Event,' and fill in your event details including date, time, location, and description. You can then set up ticketing options (free or paid), customize your event page, and begin promoting through Eventbrite's built-in discovery features. The platform provides guidance throughout the process, and since publishing is now completely free, you can create and test unlimited events before your official launch. ### What features and tools does Eventbrite offer event organizers? Eventbrite provides comprehensive features including customizable event pages, flexible ticketing options (free and paid), built-in marketing tools, email marketing integration, and detailed attendee management capabilities. Organizers have access to real-time analytics and reporting to track ticket sales, attendance patterns, and revenue. The platform also supports various integrations and recently expanded capabilities with the TikTok partnership, allowing creators to embed Eventbrite ticket links directly in their TikTok videos to drive sales from social platforms. ### What is Eventbrite's partnership with TikTok about? In July 2024, Eventbrite announced a strategic partnership with TikTok that allows creators to seamlessly add Eventbrite ticket links directly into their TikTok videos. This integration enables content creators to monetize their audiences by offering event tickets, creating a frictionless path from content consumption to ticket purchase. The partnership recognizes the growing trend of Gen Z and millennials using social platforms to discover and purchase event tickets, making Eventbrite a key commerce platform for the creator economy. ### What is Eventbrite's mission and company values? Eventbrite's mission is to 'bring the world together through live experiences' by empowering both event creators and attendees. The company operates around six core values: Accessible, Empowering, Delightful, Dedicated, Innovative, and Genuine. These values guide how Eventbrite designs its products and interacts with customers, ensuring that the platform remains user-friendly, promotes creator success, and maintains an exceptional user experience while driving innovation in the events industry. ### What is the 'Fourth Spaces' concept that Eventbrite has identified? Fourth Spaces is Eventbrite's term for the trend where Gen Z and millennials convert their online interests and digital connections into real-world, in-person events and experiences. According to Eventbrite's research, 95% of Gen Z and millennials are actively creating these 'Fourth Spaces,' representing a significant shift toward blending digital culture with physical experiences. This insight reflects the growing importance of live events in connecting communities and the central role Eventbrite plays in facilitating these gatherings. ### How does Eventbrite's culture and employee experience stand out? Eventbrite is certified as a Great Place to Work (2024) with 1,100 employees and exceptional engagement metrics: 93% of employees report it's a great place to work (vs. 57% industry average), and 68% would recommend it to a friend. The company offers top-tier perks including unlimited PTO, monthly 'BriteBreak' days off, generous parental leave, $30,000 lifetime fertility benefits, home office stipends, and flexible work arrangements. Eventbrite was also recognized as one of Fast Company's 50 Most Innovative Companies and Best-Led Companies in 2024, reflecting the strength of its leadership and organizational culture. ### What are Eventbrite's recent financial and operational highlights? In Q3 2024, Eventbrite reported revenue of $77.8 million with 93 million monthly active consumers and 19.7 million paid tickets sold, while improving net losses to $3.8 million. Q4 2024 results showed revenue of $76.5 million with 87 million monthly active users and 21.6 million paid tickets, demonstrating strong operational momentum. The company also announced key leadership additions including CFO Anand Gandhi (Nov 2024, formerly of Viator where he drove 100%+ revenue growth) and CMO Samantha Wu (Sept 2024), strengthening the executive team to drive future growth. ## Tags b2b, b2c, global, saas, public, productivity, collaboration --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*