# Equifax **Source:** https://geo.sig.ai/brands/equifax **Vertical:** Manufacturing **Subcategory:** Enterprise **Tier:** Leader **Website:** equifax.com **Last Updated:** 2026-04-14 ## Summary Atlanta credit bureau and employment verification (NYSE: EFX) ~$5.7B FY2024 revenue (+7%); The Work Number 650M employee records, EFX Cloud transformation post-2017 breach, competing with TransUnion and Experian. ## Company Overview Equifax Inc. is an Atlanta, Georgia-based global data, analytics, and technology company — publicly traded on the New York Stock Exchange (NYSE: EFX) as an S&P 500 Financials component — providing credit information (consumer and commercial credit reports, scores), employment and income verification, fraud prevention, and analytics through three business units: Workforce Solutions (The Work Number — employment and income verification database with 650 million employee records), US Information Solutions (USIS — US consumer and commercial credit reports and analytics), and International (credit bureaus in 24 countries) through approximately 14,000 employees. In fiscal year 2024, Equifax reported revenues of approximately $5.7 billion (+7% year-over-year) driven by Workforce Solutions' non-mortgage verification revenue growth (tenant screening, auto lending, government social services verification) offsetting continued weakness in mortgage origination verification volumes (lower mortgage market activity reducing income verification demand from mortgage lenders). CEO Mark Begor has rebuilt Equifax after the transformational 2017 data breach (exposing 147 million Americans' SSNs, birthdates, and credit information — the largest US data breach at the time, resulting in $1.38 billion FTC settlement, massive security investment, and significant reputational damage) through the $1.5 billion "EFX2020" technology transformation (rebuilding all Equifax systems on cloud-native AWS infrastructure) that modernized Equifax's data security, analytics capabilities, and product development velocity. The EFX Cloud infrastructure (completed in 2022) enables Equifax to launch new data products within weeks rather than years — creating competitive differentiation versus legacy systems maintained by TransUnion and Experian. Equifax's data and analytics model creates competitive advantages through The Work Number's employment income verification database network effects: The Work Number (acquired from Talx in 2007 for $1.4 billion) holds 650+ million employee records — employment start dates, current employer, current compensation, and employment history — contributed by 5,000+ employer payroll partners (including ADP, Paychex, and thousands of direct employer API integrations) who consent to Equifax storing employment data for verification purposes. When a mortgage underwriter needs to verify a loan applicant's income and employment, they access The Work Number's database to instantly receive verification without calling the employer's HR department — a 30-second digital verification replacing a 3-5 day employer phone verification process. The Work Number's 5,000+ employer contributor base creates a self-reinforcing network effect where more employers contributing records makes the database more comprehensive for verifiers, attracting more verifiers, creating more usage revenue, which funds more employer onboarding. Equifax's international credit bureau portfolio (credit bureaus in UK, Canada, Australia, India, Latin America, Spain) provides geographic diversification from the US credit cycle. In 2025, Equifax competes in consumer and commercial credit data, employment verification, and fraud analytics against TransUnion (NYSE: TRU, $3.8B revenue, consumer credit bureau and fraud solutions), Experian (LON: EXPN, £6.7B revenue, global credit bureau and marketing services), and Finicity/Mastercard (for bank account data alternative income verification) for lender credit bureau subscriptions, mortgage origination verification volume, and fraud prevention data platform contracts. The mortgage market recovery (US mortgage originations expected to recover from the 2022-2024 trough as 30-year mortgage rates decline toward 6-6.5% from the 7-8% peak) drives Equifax's USIS and Workforce Solutions revenue as mortgage lenders increase credit pull and income verification volumes proportional to loan application activity. The Work Number's expansion into new verification use cases (government benefits verification — SSA, SNAP, Medicaid eligibility checking against employment data; auto lending income verification; tenant screening income verification) diversifies verification revenue beyond mortgage-dependent volumes. The 2025 strategy focuses on Workforce Solutions non-mortgage verification growth (government, auto, and tenant screening), USIS credit bureau data product innovation on the EFX Cloud platform, and international credit analytics product expansion. ## Frequently Asked Questions ### What does Equifax do? Equifax is one of the three major credit reporting agencies in the United States, alongside Experian and TransUnion. The company collects and maintains credit information on more than 400 million credit holders worldwide and provides credit reports, scores, and analytics to businesses and consumers. Equifax operates through three business segments: Workforce Solutions (income and employment verification), U.S. Information Solutions (consumer and commercial credit information), and International (operations across 24 countries). The company helps lenders make credit decisions, employers verify employment and income, and consumers monitor their credit and protect against identity theft. ### Who are Equifax's customers and target market? Equifax serves two primary customer groups: businesses and consumers. Business customers include financial institutions, mortgage lenders, employers, government agencies, and other organizations that need credit information, identity verification, employment verification, and risk management solutions. Consumer customers use Equifax's credit monitoring, identity theft protection, and credit report services to manage their financial health and protect against fraud. The company operates globally across 24 countries, serving customers in North America, Latin America, Europe, and Asia Pacific regions. ### When was Equifax founded? Equifax was founded on March 22, 1899, by brothers Cator and Guy Woolford in Atlanta, Georgia. It was originally named the Retail Credit Company and operated from a single room on the fifth floor of the Gould Building at 10 Decatur Street. The Woolford brothers started by going door-to-door among merchants to gather credit information, publishing their findings in 'The Merchant's Guide.' The company changed its name to Equifax in 1975 to reflect its modern, global scope and commitment to fairness and accuracy in credit reporting. ### Where is Equifax based? Equifax is headquartered in Atlanta, Georgia, on Peachtree Street in downtown Atlanta. The company operates globally across 24 countries with approximately 11,200 employees worldwide. While headquartered in the United States, Equifax maintains significant operations in Latin America, Europe, Asia Pacific, and Canada through its International business segment. ### How much revenue does Equifax generate? Equifax generated annual revenue of $5.681 billion in 2024, representing 7.9% growth from 2023. The company reported full year adjusted EPS attributable to Equifax of $7.29, up 9% compared to 2023, and maintained an adjusted EBITDA margin of 32.3%. For 2025, Equifax issued guidance with a midpoint expectation for revenue of $5.950 billion, up 4.7% on a reported basis, and Adjusted EPS of $7.45 per share. With 11,200 employees, Equifax generates approximately $507,000 in revenue per employee. ### What makes Equifax different from competitors? Equifax differentiates itself through several key factors: advanced cloud transformation with 85% of revenue now generated through cloud-based platforms enabling faster product innovation; industry-leading security with passwordless authentication for 22,000 employees and defense against 15 million daily cybersecurity threats; the fastest-growing Workforce Solutions segment with 19% verification services revenue growth; global reach across 24 countries; and comprehensive data covering 400+ million credit holders. The company focuses heavily on fraud detection and prevention tools, offering identity theft protection and dark web monitoring that complement its core credit reporting services. ### Who are Equifax's main competitors? Equifax's primary competitors are Experian and TransUnion, collectively known as 'the big three' credit bureaus. All three companies collect consumer financial data from banks, credit card companies, public records, and other lenders, though each gathers data from slightly different sources. While they perform similar roles, each operates independently with unique features: Experian is known for its Experian Boost feature that includes utility payments in credit scores; Equifax focuses on fraud detection and identity theft protection; and TransUnion specializes in consumer credit education. Most lenders use all three bureaus for comprehensive credit evaluation, particularly for mortgages and auto loans. ### How can I contact Equifax? Equifax can be contacted through its main website at www.equifax.com, which provides comprehensive information about products, services, and support options. For consumer credit report inquiries, visit the Credit Report Services section. For investor relations inquiries, visit investor.equifax.com. The company's headquarters is located on Peachtree Street in downtown Atlanta, Georgia. Consumers can also access support through the Equifax mobile app or by phone through customer service numbers provided on the website for specific product lines and services. ### Is Equifax hiring? Yes, Equifax is hiring. With approximately 11,200 employees worldwide across 24 countries, the company offers global career opportunities in technology, data analytics, security, sales, customer service, and various other functions. Equifax has been recognized for its workplace culture, appearing on TIME Magazine's inaugural list of America's Best Midsize Companies in 2024 and Forbes' 2024 America's Best Employers for Diversity. The company received a Silver Brandon Hall Group HCM Excellence Award for Best New Hire Onboarding Program in 2022. Career opportunities can be explored at careers.equifax.com. ### What's the latest news about Equifax? In February 2025, Equifax reported fourth quarter 2024 revenue of $1.419 billion, up 7%, with full year revenue of $5.681 billion. The company issued 2025 guidance projecting revenue of $5.950 billion and adjusted EPS of $7.45. In March 2025, Equifax released its 2024 Security Annual Report, highlighting its fifth consecutive year of transparency, defense against 15 million daily cybersecurity threats (up 25% from 2023), and successful transition of 22,000 employees to passwordless authentication. In April 2025, the company released its 2024 Global Consumer Credit Trends report featuring data from 10 countries including Australia, Brazil, Canada, India, Spain and the United States. ### What is Equifax's market position? Equifax is one of the three major credit reporting agencies in the United States, alongside Experian and TransUnion, collectively dominating the U.S. credit reporting market. The company holds credit information on more than 400 million credit holders worldwide and operates across 24 countries with 11,200 employees. Equifax is publicly traded with annual revenue of $5.681 billion in 2024. The company has successfully transitioned to a cloud-first technology platform with 85% of revenue generated through cloud-based services, positioning it for accelerated innovation. Its Workforce Solutions segment is particularly strong, with verification services revenue growing 19% in 2024. ### What are Equifax's future plans? Equifax plans to continue its cloud transformation, targeting completion of North American Consumer Cloud migrations to leverage new capabilities for accelerated product development. The company expects 2025 revenue of $5.950 billion (up 4.7%) and adjusted EPS of $7.45 per share (up 2%). Strategic priorities include expanding Workforce Solutions (the fastest-growing segment), enhancing cybersecurity capabilities, advancing global operations particularly in high-growth markets like Latin America and Europe, and continuing to innovate in identity verification and fraud prevention. The company is also focused on maintaining industry-leading security standards and transparency while driving profitable growth across all business segments. ## Tags b2b, saas, analytics, fintech, public, global, enterprise, manufacturing --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*