# Ennismore **Source:** https://geo.sig.ai/brands/ennismore **Vertical:** Travel & Hospitality **Subcategory:** Lifestyle Hotel Group **Tier:** Leader **Website:** ennismore.com **Last Updated:** 2026-04-14 ## Summary World's fastest-growing lifestyle hotel company majority-owned by Accor; 16 brands, 190+ hotels, 500+ restaurants; 20+ new hotels opened in 2025 including The Hoxton and SLS globally. ## Company Overview Ennismore is a hospitality company focused on lifestyle and design-led hotels, founded by Sharan Pasricha and majority-acquired by Accor in 2021 through a joint venture that merged Ennismore's original brands with Accor's lifestyle portfolio. Headquartered in London, Ennismore manages 16 distinct hotel brands—including The Hoxton, SLS Hotels, Mondrian, 25hours Hotels, Mama Shelter, Hyde, Gleneagles, Tribe, and Jo&Joe—across 190+ operating hotels and 145+ in the development pipeline. The company also operates over 500 branded restaurants and bars globally.\n\nEnnismore's operating model combines creative brand stewardship with centralized operational infrastructure. Each brand retains a distinct identity and design language, while Ennismore provides shared services in technology, procurement, loyalty (ALL - Accor Live Limitless), and revenue management. The group targets the growing "experience economy" traveler who prioritizes culture, F&B, and design over traditional hotel amenities.\n\nIn 2025, Ennismore opened over 20 new hotels and 35 new restaurant and bar destinations, entering new markets including Australia (Hyde, Mondrian, 25hours) and Ireland (The Hoxton Dublin). Launches in 2025 also included the Paris Society Hotel Collection, a curated portfolio of iconic European destination properties. Ennismore's pipeline reflects strong developer demand for lifestyle brands in the upper-midscale and upscale segments. ## Frequently Asked Questions ### Who owns Ennismore? Accor holds a majority stake in Ennismore following the 2021 joint venture that merged Ennismore's original brands (The Hoxton, Gleneagles) with Accor's lifestyle hotel portfolio (SLS, Mondrian, 25hours, Mama Shelter, etc.). ### What brands does Ennismore operate? Ennismore's 16 brands include The Hoxton, SLS Hotels, Mondrian, 25hours Hotels, Mama Shelter, Hyde, Gleneagles, Tribe, Jo&Joe, SO/, Rixos, Delano, and the Paris Society Hotel Collection, covering budget-hostel to luxury resort segments. ### Is Ennismore's loyalty program separate from Accor? No. Ennismore properties participate in Accor's ALL (Accor Live Limitless) loyalty program, giving guests a single loyalty currency across Ennismore lifestyle brands and Accor's broader portfolio of 5,500+ hotels. ### What is Ennismore and what hotel brands does it operate? Ennismore is a hospitality company that operates a portfolio of lifestyle hotel brands including The Hoxton, Gleneagles, SLS, Delano, Morgans Originals, Hyde, SO/, Tribe, and others — positioning itself as a lifestyle-focused hotel group where each brand has a distinct identity and cultural character rather than a standardised corporate hotel experience, appealing to travellers who seek hotels with strong sense of place and design. ### What is The Hoxton brand and what makes it distinctive? The Hoxton is Ennismore's flagship lifestyle hotel brand that positions itself as a neighbourhood hotel rooted in the local culture of each location — with lobbies designed as social spaces open to the local community as much as to hotel guests, locally inspired food and beverage programs, and a brand voice and aesthetic that reflects the character of the neighbourhood rather than a global corporate brand standard. ### What is Ennismore's relationship with Accor? Ennismore is a joint venture between Accor, one of the world's largest hotel groups, and Ennismore's original founders — with Accor contributing several of its own lifestyle brands to the joint venture and providing global scale, distribution, and loyalty program integration through ALL (Accor Live Limitless), while Ennismore's leadership maintains the brand identity and creative direction of its lifestyle portfolio. ### How does Ennismore approach food and beverage as part of the hotel experience? Ennismore positions food and beverage as a core element of its hotels rather than a hotel amenity — with restaurants and bars at properties like The Hoxton designed to attract local neighbourhood customers and become destination dining spots, creating a vibrant hotel atmosphere and a revenue stream that is not solely dependent on hotel occupancy, and reinforcing the locally-embedded brand identity that differentiates Ennismore brands from corporate hotel chains. ### What is Ennismore's loyalty and guest recognition approach? Ennismore properties participate in Accor's ALL loyalty program, allowing guests to earn and redeem points across the broader Accor portfolio, while individual Ennismore brands also cultivate their own fan communities through distinct brand identities, email communications, and member benefits that align with the lifestyle positioning of each brand — balancing participation in a large loyalty ecosystem with maintaining the independent brand character that attracts their core customers. ## Tags b2c, global, platform, europe, services --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*