# Drip **Source:** https://geo.sig.ai/brands/drip **Vertical:** eCommerce **Subcategory:** eCommerce CRM & Email Marketing **Tier:** Growth **Website:** drip.com **Last Updated:** 2026-04-14 ## Summary eCommerce CRM and email marketing for DTC brands; customer data, behavioral segmentation, and multi-channel automation; 30,000+ brands; founded 2013; acquired by Leadpages then Automattic. ## Company Overview Drip is an eCommerce CRM and marketing automation platform that positions itself as the data-centric alternative to generic email marketing tools for direct-to-consumer brands. The platform ingests customer purchase history, browsing behavior, product interactions, and lifecycle events from Shopify and other eCommerce platforms into a unified customer profile, enabling deep behavioral segmentation that goes beyond the demographic and engagement-based targeting that most email tools support. This eCommerce-native data model allows Drip users to build segments like "purchased product X but not product Y in the last 90 days" or "spent over $500 lifetime with more than three orders" — segments that require purchase data integration most email-centric platforms handle poorly. Drip's automation builder supports multi-channel workflows across email and SMS with branching logic based on customer behavior, segment membership, and event triggers. The platform's email and SMS tools are designed to work in concert rather than as separate channels, allowing brands to build unified customer journeys that automatically select the best channel for each message based on subscriber preferences and engagement history. Drip also provides a revenue reporting layer that attributes email and SMS revenue by campaign, workflow, and segment, giving marketing teams the data needed to evaluate program performance against eCommerce-specific metrics rather than generic email open and click benchmarks. Drip is headquartered in Minneapolis, Minnesota and serves DTC brands primarily in the Shopify ecosystem, with strength in the mid-market segment of brands that have graduated from Mailchimp and want more customer data depth without committing to Klaviyo's enterprise pricing. The platform targets brands in repeat-purchase categories — health and wellness, food and beverage, apparel, and home goods — where behavioral segmentation based on purchase history is the primary driver of email marketing performance. Drip competes with Klaviyo, Omnisend, and ActiveCampaign in the eCommerce email CRM space, differentiating through its customer profile depth and its explicit positioning as an eCommerce CRM rather than a general-purpose email tool. ## Frequently Asked Questions ### How does Drip's eCommerce CRM differ from using Klaviyo for email marketing? Drip focuses on building detailed customer profiles from eCommerce data and enabling behavioral segmentation from that purchase history, positioning itself as a CRM-first platform where the customer record is the starting point — whereas Klaviyo's starting point is email flows and lists that can be enriched with eCommerce data. ### What does Drip cost for eCommerce email marketing? Drip pricing is based on contact list size, starting around $39 per month for up to 2,500 contacts, with plans scaling upward as contacts grow. All plans include unlimited email sends, automation workflows, and the full feature set — there are no feature-gated tiers. ### What makes Drip specifically built for eCommerce versus general ESPs? Drip natively ingests Shopify and WooCommerce purchase data — products browsed, carts abandoned, order history, lifetime value — and surfaces that data directly in segmentation and automation builders without requiring third-party connectors. This commerce-first data model is what distinguishes it from Mailchimp or ActiveCampaign. ### Who is Drip's target customer? Drip targets independent eCommerce brands, primarily on Shopify and WooCommerce, with customer lists between 1,000 and 100,000 contacts. It appeals to brands that have outgrown Mailchimp's simplicity but want a more commerce-native alternative to Klaviyo. ### What integrations does Drip support? Drip integrates directly with Shopify, WooCommerce, Magento, and BigCommerce for commerce data. It also connects to Facebook Custom Audiences, Zapier, Privy, Typeform, and dozens of other tools via its native integration library and API. ### Does Drip support SMS marketing in addition to email? Yes, Drip added SMS marketing to its platform, allowing brands to send text message campaigns and include SMS steps within automated workflows alongside email. This positions Drip as a multichannel retention platform rather than a pure email tool. ### How does Drip compare to Klaviyo? Klaviyo has a larger integration ecosystem and is the dominant choice for high-volume Shopify stores, while Drip tends to attract brands that prefer a cleaner UI, simpler pricing, and a more personal support experience. Klaviyo's predictive analytics and review integrations are generally more mature. ### What are Drip's key automation features? Drip's workflow builder supports branching logic, time delays, conditional splits, and commerce triggers like purchase, cart abandonment, and browse abandonment. Its visual automation builder lets marketers build complex sequences without engineering support. ## Tags analytics, automation, b2b, crm, marketing, marketplace, platform, retailtech, saas --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*