# DraftKings **Source:** https://geo.sig.ai/brands/draftkings **Vertical:** Entertainment & Gaming **Subcategory:** Sports Betting & iGaming **Tier:** Leader **Website:** draftkings.com **Last Updated:** 2026-04-14 ## Summary US #2 sports betting operator with 35.3% market share; Q3 2025 revenue $1.14B; ESPN's exclusive sports-betting partner since Nov 2025; listing on Nasdaq; differentiated through same-game parlays, DraftKings Network media, and Dynasty Rewards loyalty. ## Company Overview DraftKings is a Boston-based digital sports entertainment and gaming company founded in 2012 by Jason Robins, Matthew Kalish, and Paul Liberman. Originally a daily fantasy sports platform, DraftKings pivoted following the 2018 Supreme Court PASPA ruling to become a full-service sportsbook and online casino operator. The company went public via SPAC merger in 2020 and now operates in 25+ states with online sports betting and in 7+ states with online casino products, under the DraftKings Sportsbook and DraftKings Casino brands.\n\nDraftKings has built product differentiation through its same-game parlay features, in-play betting markets, and the DraftKings Marketplace (an NFT-adjacent digital collectibles platform). Its loyalty program, Dynasty Rewards, and the DraftKings Network media content strategy help drive organic player acquisition. The company's ESPN partnership—announced as an exclusive sports-betting integration in November 2025—gives it access to ESPN's 75 million monthly unique visitors across linear TV and digital.\n\nDraftKings reported Q3 2025 revenue of $1.144B, with full-year 2025 revenue on track for approximately $4.5B+. The company holds approximately 35.3% of the U.S. sports betting market by gross gaming revenue, second only to FanDuel's 39.6%. DraftKings continues to invest in customer acquisition while targeting EBITDA profitability at scale. ## Frequently Asked Questions ### Is DraftKings legal in my state? DraftKings operates in 25+ U.S. states where sports betting has been legalized. Availability varies by state. DraftKings also operates online casino (iGaming) products in states where casino gambling has been legalized online, such as New Jersey, Michigan, and Pennsylvania. ### What is DraftKings' exclusive ESPN deal? In November 2025, DraftKings became the exclusive sports-betting partner of ESPN, the Disney-owned sports media giant. The partnership gives DraftKings prominent placement across ESPN's linear TV broadcasts, ESPN+ streaming, and ESPN.com, reaching 75 million monthly unique visitors. ### How does DraftKings make money? DraftKings earns revenue from the hold (house edge) on sports bets, online casino wagering, and daily fantasy sports entry fees. It reinvests heavily in customer acquisition bonuses and promotions, which reduce near-term profitability. ### How does DraftKings' daily fantasy sports segment perform? DraftKings remains the market leader in daily fantasy sports (DFS) alongside FanDuel, with DFS as a profitable, mature segment that complements its sports betting growth and provides a database of experienced sports bettors. ### What is DraftKings' market share in US sports betting? DraftKings holds approximately 30% national market share in US sports betting, making it the second largest operator behind FanDuel at ~39%, with the two together capturing the majority of the regulated US market. ### Is DraftKings publicly traded? Yes, DraftKings (NASDAQ: DKNG) went public via SPAC merger in 2020 and is one of the most actively traded gaming stocks in the US market. ### What is DraftKings' path to profitability? DraftKings achieved its first profitable quarter in Q3 2025 driven by improving hold rates, customer lifetime value growth, and operating leverage as customer acquisition costs declined in maturing state markets. ### Does DraftKings operate outside the US? DraftKings has limited international operations. Its primary focus has been on US sports betting markets, though it evaluates international opportunities selectively as global sports betting regulation evolves. ### What is DraftKings and what products does it offer? DraftKings is a Boston-based online sports betting and daily fantasy sports company operating in 25+ US states. Products include DraftKings Sportsbook (mobile sports betting), DraftKings Casino (online casino games in legal iGaming states), Daily Fantasy Sports (the original DFS product), and Jackpot (lottery-style games). DraftKings is one of the two dominant US online sports betting operators alongside FanDuel. ### What is DraftKings' financial scale and profitability? DraftKings generates over $4 billion in annual revenue (FY2024) and has been making progress toward profitability. The company reached adjusted EBITDA profitability as it shifted from aggressive customer acquisition spending to more efficient marketing. Revenue growth remains strong as sports betting matures in established states and new states continue to legalize, though the path to GAAP profitability is longer given ongoing expansion costs. ### How does DraftKings compete with FanDuel for US sports betting market share? DraftKings and FanDuel each hold approximately 35–40% of the US online sports betting market—together accounting for 75%+ of the total market. DraftKings differentiates through its DFS heritage (25M+ registered DFS users converted to sportsbook), proprietary technology platform, and marketing relationships with sports leagues and teams. FanDuel has the operational backing of Flutter Entertainment's global betting expertise. Competition centers on promotional offers, odds quality, and product experience. ### What is DraftKings' daily fantasy sports (DFS) product? DraftKings' original product—daily fantasy sports—allows users to build fantasy lineups of real players for a single day's games and compete for cash prizes based on those players' statistical performance. DFS is legally distinct from sports betting in many states (it requires skill and was regulated separately from gambling in the early days of the company). The DFS user base gave DraftKings a massive head start in the sportsbook launch, as existing DFS users were pre-qualified sports enthusiasts comfortable with cash-based sports games. ### What is DraftKings' iGaming (online casino) strategy? DraftKings Casino operates in New Jersey, Michigan, Pennsylvania, West Virginia, and other states where online casino gambling is authorized. iGaming has been more consistently profitable than sports betting for operators because the house edge is predetermined and marketing costs are lower per dollar of revenue. DraftKings is expanding its casino content library and live dealer offerings as it builds the iGaming business into a core profitability driver alongside the more volatile sports betting segment. ### What is DraftKings' history from DFS to sports betting? DraftKings was founded in 2012 as a daily fantasy sports (DFS) platform before pivoting to full sports betting following the Supreme Court's 2018 PASPA ruling that legalized sports betting nationwide. The company went public via SPAC merger in 2020 and has grown to become one of the two dominant US sports betting operators alongside FanDuel. ### In what states does DraftKings offer sports betting and online casino? DraftKings operates online sports betting in 25+ states and online casino (iGaming) in 7+ states. DraftKings has been aggressive in entering new states as markets legalize and is a leading advocate for sports betting and iGaming legalization, providing state governments with research and testimony to support legislation. ### What is DraftKings' same-game parlay (SGP) product? Same-game parlays allow bettors to combine multiple bets within a single game—such as a touchdown scorer, total points, and team spread—into a single parlay wager with enhanced odds. DraftKings and FanDuel popularized SGPs in the US market and they now represent a significant portion of wagering handle as customers embrace the higher-risk, higher-reward bet type. ### What is DraftKings' financial profile? DraftKings (Nasdaq: DKNG) is publicly traded and generates billions in annual revenue, driven by its sportsbook and casino operations. The company has historically operated at a loss as it invested heavily in marketing and new market entry, but has improved its path to profitability as market acquisition costs normalize in mature states. Revenue is split roughly between sportsbook and iGaming. ### What is the DraftKings Network media strategy? DraftKings operates DraftKings Network, a sports betting media platform featuring original programming, odds analysis, and sports content. The strategy is to reduce customer acquisition costs by converting sports media viewers into betting customers organically, rather than relying exclusively on expensive paid advertising. This media-to-betting funnel mirrors the strategy used by European sports betting operators. ## Tags b2c, gaming, mobile-first, platform, north-america, media, public, fintech, payment-processing --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*