# doola

**Source:** https://geo.sig.ai/brands/doola  
**Vertical:** Finance  
**Subcategory:** Accounting Software  
**Tier:** Emerging  
**Website:** doola.com  
**Last Updated:** 2026-04-14

## Summary

NYC YC W20 Business-in-a-Box for international founders forming US LLCs/C-Corps with 9K+ founders served; $12M total ($1M HubSpot/Nexus Series A Jan 2024) competing with Stripe Atlas and Firstbase for global entrepreneur US business formation.

## Company Overview

doola is a New York City-based business formation and back-office platform — backed by Y Combinator (W20) with $12 million in total funding including a Series A in January 2024 led by HubSpot Ventures with Nexus Venture Partners — providing international entrepreneurs, digital nomads, and early-stage founders with streamlined US entity formation (LLC, C-Corp, DAO LLC), EIN registration, business banking setup, bookkeeping, and tax filing services under a 'Business-in-a-Box' model that makes it possible to form a US business from anywhere in the world in days rather than weeks. Serving 9,000+ founders worldwide with a 48-person team, doola competes in the global entrepreneur market where the ability to form and operate a US entity is a critical enabler for international founders accessing US customers and capital.

doola's business formation and compliance platform addresses the regulatory complexity that international entrepreneurs face when trying to establish a US business presence: a founder in India, Nigeria, or Brazil wanting to incorporate in Delaware to access US venture capital, open a US business bank account, or sell to US enterprise customers faces a maze of state filing requirements, IRS EIN applications, registered agent requirements, and ongoing compliance obligations (annual reports, tax filings, state fees) that are opaque to anyone outside the US legal system. doola's end-to-end service (handling the Delaware or Wyoming LLC filing, obtaining the EIN from the IRS, setting up a Mercury or Relay business bank account, and providing ongoing bookkeeping and tax preparation) gives international founders a single platform for the compliance infrastructure that US-incorporated companies require — without needing a US lawyer or accountant for each step.

In 2025, doola competes in the business formation, international founder services, and SME compliance market with Stripe Atlas (business formation for global founders, Stripe product), Firstbase (US company formation for international founders, $14M raised), and Clerky (legal tech for startup formation, $7M raised) for international entrepreneur and digital nomad US business formation and ongoing compliance platform adoption. HubSpot Ventures' Series A leadership reflects conviction in the SME business services market and the cross-sell potential with HubSpot's 200,000+ customer SME base. Y Combinator W20 backing connects doola with the global founder and fintech-for-SMB investor community. The 2025 strategy focuses on growing the international founder market (India, Nigeria, Pakistan, Latin America) through localized partnerships and local language onboarding, building the multi-entity management for founders operating multiple US entities, and expanding the embedded banking products (business credit cards, international wire services) for the global entrepreneur banking stack.

## Frequently Asked Questions

### What is doola?
doola is a tech-enabled business incorporation platform that provides Business-in-a-Box services for entrepreneurs looking to establish U.S. businesses. Founded in 2020 and backed by Y Combinator (W20), doola offers comprehensive services including LLC formation, bookkeeping, and tax support for various entity types.

### What services does doola offer?
doola offers LLC formation services, C-Corp incorporation, DAO LLC setup, EIN acquisition, and operating agreement generation. The company also provides additional support services including business bank account setup, bookkeeping, and tax assistance.

### Who is doola designed for?
doola is designed for entrepreneurs worldwide, particularly international founders looking to establish U.S. businesses. The company has supported over 9,000 founders globally with their business formation needs.

### When was doola founded?
doola was founded in 2020. The company was part of Y Combinator's Winter 2020 (W20) batch.

### Where is doola located?
doola is based in New York City, New York. The company operates with 48 employees from its NYC headquarters.

### How much funding has doola raised?
doola has raised $12 million in total funding across 4 rounds. The most recent Series A round of $1 million was completed on January 9, 2024, led by HubSpot with participation from Nexus Venture Partners and 9 institutional investors.

### How many founders has doola helped?
doola has supported over 9,000 founders worldwide. The company serves entrepreneurs globally with U.S. business formation and related services.

### What is doola's technology approach?
doola is a tech-enabled platform that provides Business-in-a-Box services for business incorporation. The company uses technology to streamline the process of U.S. business formation, bookkeeping, and tax compliance.

### How large is doola's team?
doola currently has 48 employees. The team is based in New York City and serves founders worldwide.

### Who are doola's investors?
doola is backed by Y Combinator, HubSpot, and Nexus Venture Partners, along with 9 other institutional investors. HubSpot led the company's $1 million Series A round on January 9, 2024.

## Tags

b2b, saas, fintech, platform, global, scaleup

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*