# Dieux Skin **Source:** https://geo.sig.ai/brands/dieux-skin **Vertical:** Consumer Lifestyle & Wellness **Subcategory:** Skincare & Beauty **Tier:** Emerging **Website:** dieuxskin.com **Last Updated:** 2026-04-14 ## Summary Transparency-first prestige skincare brand; viral reusable eye mask and radical ingredient cost disclosure; named a Fast Company Brand That Matters in 2025. ## Company Overview Dieux Skin is a Brooklyn-based prestige skincare brand founded in 2021 by Charlotte Palermino, Joyce de Lemos, and Marta Cros. The company built its brand around radical transparency — openly disclosing product formulation costs and pushing back against industry pricing opacity. Its debut product, the Dieux Forever Eye Mask, became a viral sensation on social media for its refillable, reusable silicone design.\n\nDieux raised early backing from Company Ventures, Redo Ventures, Sidekick Partners, and True Beauty Ventures. Its 2024 launch at Sephora — the brand's first-ever retail partnership — exceeded sales expectations by five times, cementing its position as one of the most buzzed-about indie skincare entrants in recent years. The brand was named to Fast Company's Brands That Matter list in 2025.\n\nThe brand's co-founder Charlotte Palermino, a licensed esthetician, has become a highly followed beauty educator on social media, providing Dieux with an organic content engine that reduces paid marketing spend. Dieux's ethos — questioning beauty industry practices, promoting sustainability through reusable packaging, and educating consumers — has generated a fiercely loyal community among prestige skincare buyers who distrust traditional luxury claims. ## Frequently Asked Questions ### What is the Dieux Forever Eye Mask? The Forever Eye Mask is a reusable silicone eye mask designed to hold any serum or moisturizer against the delicate eye area, eliminating single-use sheet masks. Its sustainability angle and viral design drove the brand's initial breakthrough. ### What makes Dieux different from other prestige skincare brands? Dieux openly publishes the cost of goods for its products, revealing the margin structure typical in luxury beauty and advocating for fairer industry pricing. This transparency approach has earned significant consumer trust and media coverage. ### Where is Dieux sold? Dieux products are sold through Sephora (US and international) and directly via the brand's own DTC website. ### Who founded Dieux Skin? Dieux Skin was founded in 2020 by Charlotte Palermino, Joyce de Lemos, and Marta Freedman — combining backgrounds in beauty journalism, product development, and brand building to create a transparency-first skincare company. ### What is Dieux's pricing philosophy? Dieux prices products based on the actual cost of goods plus a transparent margin, breaking from the luxury beauty convention of 10x+ markups. The founders publicly share ingredient and manufacturing costs to educate consumers about typical beauty industry margins. ### What active ingredients does Dieux Skin use? Dieux products feature clinically studied actives including glycolic acid, retinol, peptides, ceramides, and hyaluronic acid, formulated in fragrance-free, skin barrier-supporting bases — prioritizing efficacy and minimizing common sensitizing ingredients. ### How has Dieux grown since launch? Dieux has achieved significant DTC sales growth and expanded to Sephora retail distribution within three years of launch, building a loyal following through social media transparency content and a community-driven approach to skincare education. ### Is Dieux Skin cruelty-free and sustainable? Dieux Skin is cruelty-free and designs products with sustainability in mind — the Forever Eye Mask's reusable design was specifically intended to replace thousands of single-use disposable sheet masks, reducing beauty packaging waste. ### What makes Dieux Skin different from other prestige skincare brands? Dieux Skin was founded on radical transparency—the brand openly publishes product formulation costs and profit margins, directly challenging the pricing opacity common in prestige beauty. This transparency-first positioning resonated powerfully on social media and attracted a loyal community that values honest ingredient storytelling over luxury marketing. ### What is the Dieux Forever Eye Mask and why did it go viral? The Dieux Forever Eye Mask is a reusable silicone eye mask patch that can be used repeatedly rather than disposed after each use, unlike paper or gel single-use patches. Its refillable, sustainable design became a viral sensation on TikTok and Instagram and established Dieux's reputation for innovative product design before the brand had wide retail distribution. ### Where can consumers buy Dieux Skin products? Dieux Skin launched at Sephora in 2024 as its first retail partnership, with the launch exceeding sales expectations by five times. Products are also available directly through Dieux's website. The brand is available in Sephora US stores and online, significantly expanding its accessibility beyond its original DTC-only channels. ### Who founded Dieux Skin and what is their background? Dieux Skin was founded in 2021 by Charlotte Palermino (a skincare writer and social media personality known for demystifying skincare), Joyce de Lemos (with manufacturing and business operations expertise), and Marta Cros (with formulation and product development expertise). The founder trio's complementary backgrounds combined community building with technical product credibility. ### What investors have backed Dieux Skin? Dieux Skin's investors include Company Ventures, Redo Ventures, Sidekick Partners, and True Beauty Ventures—a beauty-focused fund that has backed other successful indie brands. The company has remained relatively lean in its fundraising, emphasizing profitability and brand integrity over aggressive growth capital. ## Tags b2c, retailtech, north-america, startup --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*