# DianaHR

**Source:** https://geo.sig.ai/brands/dianahr  
**Vertical:** HR Tech  
**Subcategory:** HR Software  
**Tier:** Emerging  
**Website:** getdianahr.com  
**Last Updated:** 2026-04-14

## Summary

SF AI HR platform for 10+ employee SMBs at $99/month doubling revenue quarterly in 2025; YC W24 $3.7M General Catalyst/SNR-backed by ex-Gusto founders competing with Gusto and Justworks for small business HR services.

## Company Overview

DianaHR is a San Francisco-based AI-powered HR platform — backed by Y Combinator (W24) with $3.7 million raised in a seed round led by SNR Ventures and General Catalyst in September 2025 with angels including founders from Mercury, Twitch, and Dropbox — providing small and medium businesses (10+ employees) with an AI-augmented HR service that delivers the equivalent of a part-time HR department for $99/month, doubling revenue quarterly in 2025 by serving the 1.4 million US SMBs whose growth creates HR complexity but whose economics don't support a dedicated HR hire. Founded in 2023 and led by Upeka Premawardhana (ex-Gusto engineering lead) and Tim Kral (ex-Relay Payments), DianaHR targets the HR gap between a company's first employee and the point at which full-time HR staff becomes necessary.

DianaHR's AI HR service addresses the compliance and people management challenges that emerge as small businesses grow: employment law compliance (state-specific required posters, break and overtime rules, leave policies), onboarding documentation (I-9 verification, W-4 collection, handbook acknowledgment), performance management (review templates, PIP processes, documentation), and benefits administration guidance. For businesses without a dedicated HR person, these tasks fall to the owner/CEO or an office manager who lacks HR expertise — creating compliance liability and inconsistent employee experience. DianaHR's AI handles the routine HR tasks (generating offer letters, onboarding checklists, PTO tracking) while escalating complex situations (employee disputes, terminations, accommodations requests) to the human HR specialists on the Diana team, creating an AI-plus-human hybrid that provides reliability for time-sensitive compliance situations.

In 2025, DianaHR competes in the SMB HR platform and HR outsourcing market with Gusto (HR and payroll SaaS, $1.5B+ revenue), Justworks (PEO and HR platform, NYSE: JW), and Bamboo HR (HR software, acquired by Synoptek) for small business HR spend. The SMB HR technology market is shifting toward AI-augmented service models — traditional HR software (self-serve platforms) requires HR knowledge to configure and operate, while DianaHR's service model handles the expertise gap. General Catalyst and SNR Ventures' lead reflects institutional conviction in AI professional services automation across compliance-heavy SMB workflows. The 2025 strategy focuses on growing the HR compliance advisory capability (state-specific employment law guidance delivered through AI), building the compensation benchmarking feature, and expanding the engineering and product team with the $3.7M seed to serve the waitlist of SMB clients.

## Frequently Asked Questions

### What is DianaHR?
DianaHR is an AI-powered HR platform founded in 2023 that provides HR-as-a-service for small and medium-sized businesses. It offers an alternative to traditional HR consultancies at an affordable $99/month pricing model.

### What services does DianaHR offer?
DianaHR offers an AI-augmented HR platform that provides comprehensive HR services to businesses. The platform delivers HR support and solutions at a flat rate of $99 per month.

### Who is DianaHR designed for?
DianaHR targets small and medium-sized businesses (SMBs) with 10+ employees. The platform serves a market of approximately 1.4 million SMBs.

### When was DianaHR founded?
DianaHR was founded in 2023. The company participated in Y Combinator's Winter 2024 batch (YC W24).

### Where is DianaHR located?
DianaHR is based in San Francisco, California.

### Has DianaHR raised funding?
Yes, DianaHR raised $3.7 million in seed funding in September 2025. The round was led by SNR Ventures and General Catalyst, with participation from Y Combinator and founders from Mercury, Twitch, and Dropbox.

### What are DianaHR's key achievements?
DianaHR has been doubling its revenue quarterly throughout 2025. The company is expanding its engineering and operations teams to serve its growing waitlist of clients.

### What technology does DianaHR use?
DianaHR uses AI-powered technology to deliver HR services, functioning as an AI HR person. This approach allows the platform to provide HR-as-a-service as an alternative to traditional HR consultancies.

### How much does DianaHR cost?
DianaHR costs $99 per month. This pricing provides SMBs with affordable access to AI-augmented HR services.

### Who leads DianaHR?
DianaHR is led by a former Gusto engineering lead. The company is using its recent funding to expand its engineering and operations teams and accelerate its product roadmap.

## Tags

b2b, saas, hr-tech, smb

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*