# Demandbase **Source:** https://geo.sig.ai/brands/demandbase **Vertical:** Sales Tech **Subcategory:** Account-Based Marketing Platform **Tier:** Growth **Website:** demandbase.com **Last Updated:** 2026-04-14 ## Summary ABM and sales intelligence combining intent data, advertising, and CRM enrichment; identity resolution maps anonymous visitors to accounts for targeted advertising and personalization. ## Company Overview Demandbase is a San Francisco-based account-based marketing (ABM) company that provides B2B companies with an integrated platform combining first and third-party intent signals, targeted advertising, web personalization, and sales intelligence to identify and engage in-market accounts. The platform helps marketing and sales teams focus resources on accounts that are actively researching solutions rather than spray-and-pray outreach, improving pipeline efficiency. Demandbase's identity resolution technology can identify anonymous website visitors and map them to company accounts, enabling personalized website experiences and precise advertising targeting. The company expanded significantly through acquisitions including Engagio (ABM platform), DemandMatrix (technographic data), and Spiderbook (AI intent), becoming a comprehensive ABM suite. Founded in 2007, Demandbase has raised over $200M from investors including General Atlantic, Adobe, and Sievert Larsen. It competes with 6sense, RollWorks, and Terminus in the ABM platform market serving mid-market and enterprise B2B companies. ## Frequently Asked Questions ### How does Demandbase identify anonymous website visitors? Demandbase uses IP resolution and identity graph data to map anonymous web visitors to company accounts in real time, enabling personalized website content and providing sales teams with insights about which companies are researching their products. ### What is Demandbase One? Demandbase One is the company's unified go-to-market platform combining account-based marketing, advertising, sales intelligence, and intent data into a single connected platform—replacing the need for multiple separate ABM and sales intelligence point solutions. ### How does Demandbase's intent data work? Demandbase aggregates first-party website visitor data with third-party intent signals from publisher networks to score accounts by their level of in-market research activity, helping sales and marketing teams focus on accounts actively evaluating solutions. ### What is account-based marketing and why does Demandbase lead in it? Account-based marketing (ABM) treats individual target companies as markets of one, aligning marketing spend and sales effort toward a defined list of high-value accounts rather than broad audience campaigns. Demandbase pioneered ABM technology and remains the enterprise leader with the most complete platform. ### How does Demandbase's advertising capability work? Demandbase operates its own B2B advertising network that delivers targeted display ads to decision-makers within target accounts, using IP and identity data to reach the right buyer personas across business media sites. ### What CRM systems does Demandbase integrate with? Demandbase integrates natively with Salesforce, HubSpot, Microsoft Dynamics, and Marketo, syncing account engagement signals and intent scores into existing CRM and marketing automation workflows. ### How did Demandbase expand through acquisition? Demandbase acquired Engagio (account-based engagement) in 2020 and Insideview (sales intelligence) in 2021, combining account targeting, engagement analytics, and company data intelligence into its unified ABM platform. ### What size companies use Demandbase? Demandbase primarily serves mid-market and enterprise B2B companies—typically those with annual contract values in the thousands-to-millions range and dedicated marketing and sales operations teams running ABM programs. ## Tags ai-powered, analytics, b2b, enterprise, marketing, martech, platform, saas, sales --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*