# Cube FP&A **Source:** https://geo.sig.ai/brands/cube-fpa **Vertical:** Finance & Accounting Software **Subcategory:** FP&A & Financial Planning Platform **Tier:** Challenger **Website:** cubesoftware.com **Last Updated:** 2026-04-14 ## Summary Cube FP&A raised $50M+ (Battery Ventures) for a no-code data layer syncing Google Sheets and Excel to a centralized planning hub for mid-market finance teams, bridging spreadsheet and CPM. ## Company Overview Cube is a financial planning and analysis platform designed to give finance teams a fast path to connected, centralized FP&A without requiring them to replace their existing spreadsheet workflows. Founded in 2018 and headquartered in New York City, Cube has raised more than $50 million from investors including Battery Ventures. The company targets the gap between manual, disconnected spreadsheet FP&A and the complexity and cost of traditional CPM platforms, offering a no-code data layer that syncs with Google Sheets and Microsoft Excel and replaces error-prone manual data consolidation without forcing finance teams into a new interface.\n\nCube's core product connects to source systems including ERPs, CRMs, and HR platforms and centralizes the data in a structured warehouse that is directly accessible from the spreadsheet tools finance teams already use. Users can push data from source systems into their Google Sheets or Excel models with a single click, eliminating the manual VLOOKUP-and-paste workflows that create version control nightmares in growing finance teams. Cube also provides a native web interface for dashboards and reports for users who want to share insights beyond the spreadsheet environment.\n\nCube's positioning as a fast-to-implement, accessible FP&A solution appeals particularly to Series A through Series C startups and mid-market companies whose finance teams have outgrown pure spreadsheets but are not ready for the six-to-twelve-month implementations that larger CPM platforms typically require. The company competes with Mosaic Tech, Runway Financial, and other modern FP&A tools in this emerging segment, as well as with the lower tiers of Planful and Vena, and continues to expand its connectivity library and planning templates. ## Frequently Asked Questions ### How does Cube connect to existing finance data? Cube integrates with ERP systems, CRMs, HR platforms, and other data sources and centralizes the data in a structured layer that syncs directly into Google Sheets and Excel models, eliminating manual copy-paste workflows and keeping planning models automatically up to date. ### Who is Cube's target customer? Cube targets finance teams at growth-stage and mid-market companies — typically Series A through Series C startups and companies with 50 to 500 employees — that have outgrown pure spreadsheets but need a faster and more affordable FP&A solution than enterprise CPM platforms offer. ### Does Cube replace Excel and Google Sheets? No, Cube works alongside Excel and Google Sheets rather than replacing them. Finance teams continue to build and manage their models in the spreadsheet tools they know, while Cube provides the centralized data layer, version control, and source system connectivity that makes those models reliable and scalable. ### How does Cube FP&A work with Excel and Google Sheets? Cube acts as a centralized data layer that connects to Excel and Google Sheets, allowing finance teams to write formulas and build reports in the spreadsheet interfaces they already know while pulling data from a central model rather than maintaining separate spreadsheet files. This means FP&A teams get database-grade consistency and version control without abandoning spreadsheet workflows. ### What data sources does Cube integrate with for financial consolidation? Cube integrates with ERP systems, HRIS platforms, CRMs, and other business systems to pull actuals and operational data into the central planning layer. Finance teams build their planning model in Cube and actuals flow in automatically from source systems, eliminating manual data consolidation at month-end. ### Does Cube FP&A support multi-entity consolidation? Yes. Cube handles multi-entity financial consolidation including intercompany eliminations and currency translation for companies with multiple legal entities or business units. This makes it suitable for mid-market companies that have outgrown single-entity planning tools but don't need a full enterprise consolidation platform. ### How does Cube compare to Adaptive Insights or Anaplan for FP&A? Cube targets mid-market finance teams — typically at companies with $10M to $500M in revenue — that find Adaptive Insights and Anaplan too expensive and complex for their needs. Cube's Excel and Sheets integration is a key differentiator, allowing FP&A teams to adopt a more structured planning tool without retraining staff on a new interface. ### What reporting capabilities does Cube FP&A offer? Cube provides templated financial reports — P&L, balance sheet, cash flow — that update automatically as underlying data changes. Finance teams can also build custom board-ready reports and package them as shareable presentations directly from the Cube interface without manual formatting in separate tools. ## Tags fintech, saas, smb, analytics, automation, cloud-native, platform, b2b --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*