# Critical Mention **Source:** https://geo.sig.ai/brands/critical-mention **Vertical:** Media & PR Tech — Monitoring, Outreach & Analytics **Subcategory:** Broadcast & Online Media Monitoring **Tier:** Challenger **Website:** criticalmention.com **Last Updated:** 2026-04-14 ## Summary Critical Mention (New York, founded 2002) is a real-time broadcast TV and radio monitoring platform combined with online news and social tracking; acquired by Cision to deepen its earned media intelligence capabilities. ## Company Overview Critical Mention is a media monitoring and analytics company known for its real-time broadcast television and radio monitoring capabilities, which it combines with comprehensive online news and social media tracking to provide a complete earned media intelligence platform. Founded in 2002 and headquartered in New York City, Critical Mention was acquired by Cision, the global PR and media intelligence conglomerate, adding significant broadcast monitoring depth to Cision's platform portfolio. Before the acquisition, Critical Mention had built a strong reputation among PR and communications professionals for the reliability of its broadcast monitoring technology and the speed at which television and radio clips were available for review and sharing.\n\nCritical Mention's broadcast monitoring capability captures live streams from thousands of television and radio stations across the United States and internationally, making clips and transcripts searchable and available for sharing within minutes of airing. This speed and breadth of broadcast coverage was a key differentiator in a market where many competitors offered online monitoring but limited broadcast capabilities. The platform allows users to clip, share, and archive broadcast segments; track television and radio coverage of campaigns or crises; and generate earned media reports that include broadcast alongside digital coverage metrics.\n\nAs part of Cision, Critical Mention's broadcast technology complements Cision's PR Newswire distribution, Brandwatch social intelligence, and broader media database capabilities. The combined platform serves large PR agencies and corporate communications teams that need comprehensive omnichannel media monitoring including broadcast, online, print, and social. Critical Mention continues to operate as a distinct product within the Cision portfolio, serving its established customer base. ## Frequently Asked Questions ### What makes Critical Mention's broadcast monitoring capabilities distinctive? Critical Mention monitors live feeds from thousands of TV and radio stations and makes clips and transcripts searchable within minutes of airing, providing near-real-time access to broadcast coverage that many PR teams need for crisis response, campaign tracking, and executive media clip libraries. ### How does Critical Mention handle broadcast clip sharing? Critical Mention allows users to clip specific broadcast segments, add captions, and share links to clips directly from the platform, enabling PR and communications teams to quickly distribute coverage highlights to executives, clients, or colleagues without manually downloading and re-uploading video files. ### What happened to Critical Mention after the Cision acquisition? Critical Mention was acquired by Cision and continues to operate as a product within Cision's portfolio, with its broadcast monitoring technology being integrated with Cision's broader media intelligence platform including PR Newswire distribution, Brandwatch social listening, and Cision's media database. ### How many broadcast stations does Critical Mention monitor? Critical Mention monitors thousands of TV and radio stations across the United States, including major broadcast networks (ABC, CBS, NBC, Fox, CNN, MSNBC, Fox News), cable channels, and local TV stations across all major US markets, with select international coverage for global monitoring needs. ### Can Critical Mention be used for crisis communications monitoring? Yes. Critical Mention's near-real-time broadcast indexing is particularly valuable for crisis communications, where PR and communications teams need to know within minutes when their organization is mentioned on TV or radio to coordinate rapid response across earned media channels. ### Does Critical Mention provide social media monitoring alongside broadcast? Yes. Critical Mention's platform covers online news and social media in addition to broadcast TV and radio, providing communications teams with integrated coverage tracking across broadcast and digital channels without needing separate tools for each media type. ### How does Critical Mention handle multi-market monitoring for large organizations? Critical Mention supports configuring multiple search terms, brand names, and keyword sets for organizations tracking coverage across product lines, executives, and competitors, with the ability to create separate monitoring streams for different teams or campaigns within a single account. ### What reporting capabilities does Critical Mention offer? Critical Mention provides coverage reports that aggregate broadcast clips, online articles, and social mentions into unified campaign performance summaries with reach estimates, enabling PR teams to demonstrate the earned media value and breadth of coverage generated by communications activities. ## Tags saas, marketing, media, analytics, technology, enterprise, automation, cloud-native, martech, b2b --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*