# Cresta

**Source:** https://geo.sig.ai/brands/cresta  
**Vertical:** Sales & Revenue Operations  
**Subcategory:** AI Contact Center Intelligence  
**Tier:** Challenger  
**Website:** cresta.com  
**Last Updated:** 2026-04-14

## Summary

AI platform for contact centers: agents, coaching, QA, AI Supervisor. Founded 2017, SF. $282M total raised, $1.6B valuation (Series D, Nov 2024). Private.

## Company Overview

Cresta is an AI-powered platform for contact centers, founded in 2017 and headquartered in San Francisco. Co-founded by Zayd Enam and Ping Wu (current CEO), the company transforms customer interactions through AI agents, real-time agent assistance, coaching, quality management, and conversation intelligence. Its platform improves sales conversion, customer satisfaction, and agent productivity across voice and digital channels.

Cresta serves major enterprises including Cox Communications, Hilton, CarMax, and Brinks Home. The company offers both AI-augmented human assistance and fully autonomous AI agents. Customers report 10% sales increases, 2x faster agent ramp times, 20% CSAT improvement, and 50% reduction in quality management costs. Competitors include Five9, NICE, and Observe.AI.

In November 2024, Cresta raised $125 million Series D led by Qatar Investment Authority and WiL, reaching a $1.6 billion valuation with $282 million total funding. Investors include Andreessen Horowitz, Greylock, Sequoia, and Tiger Global. In early 2026, the company introduced AI Supervisor for real-time oversight of every customer interaction.

## Frequently Asked Questions

### What is Cresta?
Cresta is an AI platform for contact centers providing real-time agent assistance, coaching, quality management, and autonomous AI agents.

### How much funding has Cresta raised?
Over $282 million total, including a $125M Series D in Nov 2024 at a $1.6 billion valuation.

### What results do customers achieve?
10% sales increases, 2x faster agent ramp times, 20% CSAT improvement, and 50% reduction in QM costs.

### Who are Cresta's investors?
Andreessen Horowitz, Greylock, Sequoia, Tiger Global, Qatar Investment Authority, WiL, and J.P. Morgan.

### What is Cresta AI Supervisor?
Introduced in early 2026, AI Supervisor allows businesses to oversee and guide every customer interaction in real time.

### What is Cresta's real-time agent assistance capability?
Cresta's real-time agent assistance product provides live suggestions, next-best-action recommendations, and compliance prompts to human contact center agents while they are actively on a call or chat with a customer — a fundamentally different approach from post-call analytics tools that only analyze conversations after they end. The system listens to the live conversation, understands the customer's intent and sentiment, and surfaces relevant guidance to the agent on their screen: the right answer to a specific question, an upsell opportunity based on what the customer mentioned, or a reminder to offer a specific resolution option. This real-time coaching approach is designed to improve agent performance on every interaction rather than relying on periodic training.

### What is Cresta's fully autonomous AI agent product?
Cresta's autonomous AI agent product handles customer interactions from start to finish without human involvement — managing voice calls and digital conversations for use cases where the interaction type is sufficiently structured that an AI can resolve it with high accuracy and customer satisfaction. Cresta's AI agents are trained on a company's specific interaction data and product knowledge, enabling them to handle order status inquiries, appointment scheduling, simple troubleshooting, and FAQ-type interactions autonomously. The company positions its autonomous agents as incrementally deployable — starting with simple interaction types and expanding AI coverage as trust and performance data accumulate, rather than requiring full contact center automation from day one.

### What business results do Cresta customers report?
Cresta clients including Cox Communications, Hilton, CarMax, and Brinks Home report measurable business outcomes from deploying the platform: sales conversion rate improvements of approximately 10%, agent ramp time reductions of 2x (new agents reaching full performance faster with real-time guidance), CSAT (customer satisfaction) score improvements of 20%, and 50% reductions in quality management costs from automated conversation scoring versus manual sampling. These metrics reflect both the real-time assistance impact (improving outcomes on every interaction) and the analytics impact (enabling management to identify performance patterns and coaching opportunities at scale). Cresta is positioned in the contact center AI market alongside Five9, NICE CXone, and Observe.AI.

## Tags

b2b, saas, sales

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*Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*