# Craft Docs **Source:** https://geo.sig.ai/brands/craft-docs **Vertical:** Productivity **Subcategory:** Document Creation App **Tier:** Growth **Website:** craft.do **Last Updated:** 2026-04-14 ## Summary Native Mac and iOS block-based document editor; Apple-native Notion alternative with offline-first performance; smart connections auto-link related documents for personal knowledge graphs. ## Company Overview Craft is a Budapest-based document creation company that develops a native Mac and iOS document editor designed to be the most beautiful and functional personal and team document tool for Apple platform users. The app combines block-based editing with a design quality that feels native to Apple's ecosystem, supporting rich text, tables, images, embeds, internal document links, and nested pages. Craft occupies a unique position as the premium Apple-native alternative to Notion — providing the collaboration and knowledge management features of modern team wikis with the polish and performance of a native app rather than an Electron wrapper. The editor's smart connections feature automatically links related documents based on content, creating a personal knowledge graph. Craft offers both personal and team subscriptions. Founded in 2020 in Hungary, Craft raised over $27M from investors including Bessemer Venture Partners and has been featured repeatedly by Apple as an App of the Year. It competes with Notion, Obsidian, and Apple Notes in the personal and team knowledge management market. ## Frequently Asked Questions ### How is Craft different from Notion? Craft is a native Mac and iOS application rather than an Electron web app, providing significantly better performance, macOS integration, and visual polish than Notion, with a focus on document creation quality and Apple platform features rather than Notion's database and workflow capabilities. ### What is Craft Docs? Craft is a beautifully designed document creation and note-taking app for Apple platforms (Mac, iPad, iPhone) and the web — combining rich document editing with organizational tools for personal notes, team documents, and publishing. ### What makes Craft different from Notion or Apple Notes? Craft occupies the middle ground between Apple Notes (simple, limited) and Notion (powerful but complex) — offering a premium, visually polished document editor with blocks, linking, and organization that feels native to Apple's design language. ### Does Craft support collaboration? Yes. Craft supports real-time collaboration, shared spaces for teams, document sharing via link, and public page publishing — allowing individuals and teams to work together and share documents externally. ### Is Craft available on non-Apple platforms? Craft has a web app and Windows app in addition to its native Apple platform apps — though the native iOS and macOS apps are the most polished experience, reflecting Craft's Apple-first origins. ### Does Craft have AI features? Yes. Craft AI assists with writing — generating content, summarizing documents, improving prose, and answering questions about document content — integrated directly into the editor as a writing companion. ### Is Craft free? Craft offers a free tier with basic features, and Craft+ at approximately $5/month for individuals unlocks unlimited documents, advanced features, and cloud sync — with team plans available for collaborative workspaces. ### Who uses Craft Docs? Craft is popular with writers, students, professionals, and creative teams on Apple platforms who prioritize aesthetics and a polished editing experience — users who find Notion too complex and Apple Notes too simple for their documentation needs. ### What is Craft Docs? Craft Docs is a document creation and collaboration app for Mac, iPad, and iPhone that combines beautiful typography, nested document structure, and real-time collaboration—positioning itself as a premium writing and note-taking tool with a design-forward aesthetic inspired by Apple's platform design language. ### Who is Craft Docs designed for? Craft is designed for knowledge workers, writers, students, and teams who want a visually polished writing and note-taking experience—particularly Apple platform users who want a native Mac and iOS app that feels better designed than cross-platform tools like Notion. ### What features distinguish Craft from other note-taking apps? Craft features native Mac and iOS apps with platform-appropriate design, beautiful document formatting, block-based editing, nested pages, backlinks between documents, and offline-first architecture—differentiating from Notion's web-first approach with superior native app performance and aesthetics. ### Does Craft support collaboration? Yes. Craft supports real-time collaborative editing, shared document spaces, and link-based document sharing—allowing teams to collaborate on documents while individual users maintain their personal notes in private spaces. ### What export options does Craft offer? Craft supports export to PDF, Markdown, Microsoft Word, and HTML—allowing users to take their content out of the app or share it in standard formats, addressing one concern about vendor lock-in that affects some note-taking apps. ### What is Craft's pricing? Craft offers a free plan with limited features and a premium subscription for individuals (Craft Pro) and teams, providing unlimited documents, advanced sharing, and additional features. The premium tier is competitively priced against comparable note and doc apps. ### What funding has Craft raised? Craft has raised approximately $14 million from investors including Bessemer Venture Partners. The Budapest-based company has built a loyal following among Apple platform enthusiasts and has been recognized by Apple as an App of the Year. ### What is Craft Docs and what makes it different from Notion? Craft Docs is a beautifully designed document creation and note-taking app built natively for Apple platforms (Mac, iPhone, iPad) with a design-first philosophy. Unlike Notion (web-first with native apps), Craft is built on Apple's native frameworks, delivering faster performance and deeper OS integration (including widgets, share extensions, and iOS/iPadOS-specific gestures). Craft focuses on documents that look great and feel fast. ### What are Craft Docs' core features? Craft offers rich text documents with nesting, bidirectional linking between documents, beautiful document design templates, share-as-webpage functionality that publishes documents to a public URL, collaboration features for team documents, backlinks for personal knowledge management, and a block-based editor. Documents can be organized in spaces and folders and searched across all content. ### Who is Craft Docs designed for? Craft targets knowledge workers and professionals on Apple devices who prioritize document quality, performance, and design. Typical users are writers, designers, consultants, product managers, and entrepreneurs who use Apple devices exclusively and want a native-quality document tool that outperforms Notion and Google Docs on Mac and iPhone. Craft is less suitable for teams on mixed operating systems. ### Is Craft Docs suitable for teams or primarily personal use? Craft supports both personal and team use through its Spaces feature that allows shared team workspaces. However, Craft's team collaboration features are less mature than Notion's, and its Apple-native focus means team members on Windows or Android may have a degraded experience. Craft is best for Apple-centric teams where the beautiful Mac/iPhone native experience is a shared priority. ### What is Craft Docs' pricing? Craft offers a free plan with limited document storage and features. The Pro plan costs approximately $5–8/month (billed annually) and adds unlimited documents, file attachments, and advanced sharing features. Team plans support multiple collaborators at per-seat pricing. Craft's pricing is competitive with Notion, positioning it as a premium alternative for users who value the native Apple experience. ### How does Craft Docs handle document sharing and publishing? Craft allows documents to be shared as beautiful, formatted web pages at a unique Craft.do URL with a single click—no export or copy-pasting required. Shared documents can be set to view-only or collaborative editing access. This direct web publishing feature makes Craft useful for sharing proposals, reports, and structured documents with external stakeholders who don't have Craft accounts. ### What funding has Craft Docs raised? Craft Docs raised approximately $8 million from investors including Creandum (a Nordic VC) and individual angels. The company is small-team focused and bootstrapped to significant user growth before taking external investment. Craft's lean team and efficient development on Apple's native frameworks have enabled it to build a competitive product without the large capital requirements of more engineering-heavy competitors. ## Tags saas, b2c, b2b, platform, startup, productivity, collaboration, mobile-first --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*