# Converge **Source:** https://geo.sig.ai/brands/converge **Vertical:** Marketing **Subcategory:** Marketing Automation **Tier:** Emerging **Website:** runconverge.com **Last Updated:** 2026-04-14 ## Summary NY B2C marketing measurement platform unifying attribution across ad channels for 180+ e-commerce brands at $1M+ ARR; YC-backed competing with Triple Whale and Northbeam for D2C analytics after iOS signal loss. ## Company Overview Converge is a New York-based B2C marketing measurement platform — backed by Y Combinator with $1 million+ ARR and 180+ customers including publicly listed companies — providing e-commerce brands and online retailers with a unified marketing attribution and measurement stack that reconciles the fragmented, cookie-degraded measurement landscape where Facebook Ads, Google Ads, TikTok, and email channels each report different and conflicting attribution numbers. Founded in 2022 by Jerome Billiet, Thomas Holvoet, and Jan-Henrik Lambrechts with a 4-person team, Converge connects all marketing channels and revenue sources into a single measurement system that shows true customer acquisition costs, channel incrementality, and ROI across the full marketing mix. Converge's measurement architecture combines server-side tracking (first-party data collection that survives browser privacy restrictions and iOS tracking opt-outs), data warehouse integration (connecting Shopify, Stripe, or custom checkout data to ad platform reporting), and multi-touch attribution modeling to produce a reconciled view of marketing performance that individual ad platform dashboards cannot provide. The channel-specific pixel and server-side event matching improves ad platform algorithm performance by restoring the conversion signal degraded by iOS privacy changes — a primary pain point for D2C brands that saw Facebook Ads efficiency drop 20-40% after iOS 14.5's App Tracking Transparency rollout. In 2025, Converge competes in the marketing attribution and analytics market with Triple Whale (DTC analytics platform, $62M raised), Northbeam (multi-touch attribution for DTC, $30M raised), and Rockerbox (marketing attribution, $30M raised) for D2C brand marketing measurement spending. The iOS privacy changes created a wave of marketing analytics startups helping brands rebuild measurement infrastructure — the market has matured from 2021 novelty to established category with clear leaders. Y Combinator backing connected Converge with the D2C and e-commerce investor community. The 2025 strategy focuses on deepening the incrementality testing capabilities (measuring true incremental lift from each channel), expanding the media mix modeling for larger advertisers, and building the budget allocation recommendation that translates measurement insights to channel investment decisions. ## Frequently Asked Questions ### What is Converge? Converge is a marketing technology company that provides all-in-one marketing measurement solutions for B2C businesses. Founded in 2022 and based in New York, Converge helps online stores and marketers understand customer sources, cut unprofitable channels, and scale working campaigns through unified measurement and attribution tracking. ### What products and services does Converge offer? Converge offers a comprehensive marketing measurement platform that includes attribution tracking, conversion tracking, reporting, and analytics. The platform provides a unified measurement stack that enables B2C marketing analytics and helps businesses make data-driven decisions about their marketing channels. ### Who is Converge's target customer? Converge targets online stores and marketers in the B2C space. Their customer base includes over 180 businesses, including publicly listed companies. ### When was Converge founded? Converge was founded in 2022. The company participated in Y Combinator's 2022 batch. ### Where is Converge located? Converge is based in New York, NY, United States. ### Has Converge received any funding or investment? Converge participated in Y Combinator's 2022 batch, indicating they received backing from the prestigious startup accelerator. ### What are Converge's key achievements and metrics? Converge has achieved over $1 million in annual recurring revenue (ARR) and serves more than 180 customers, including publicly listed companies. The company has accomplished this with a lean team of just 4 employees. ### What is Converge's approach to marketing measurement? Converge provides a unified measurement stack that enables businesses to understand where their customers come from, identify and cut unprofitable marketing channels, and scale campaigns that are working. Their all-in-one platform consolidates attribution, conversion tracking, and reporting into a single solution. ### How can I get started with Converge? Based on the provided information, Converge serves online stores and marketers looking for B2C marketing measurement solutions. The company is located in New York, NY, though specific contact or onboarding details are not provided in the available information. ### What are the latest developments at Converge? Converge has recently achieved over $1 million in ARR with more than 180 customers, including publicly listed companies. The company continues to operate with a 4-person team in New York while being backed by Y Combinator. ## Tags analytics, b2b, marketing, martech, public, saas --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*