# Conga **Source:** https://geo.sig.ai/brands/conga **Vertical:** Revenue Tech **Subcategory:** Revenue Lifecycle Management **Tier:** Leader **Website:** conga.com **Last Updated:** 2026-04-14 ## Summary Revenue lifecycle management platform covering CPQ, CLM, and billing. Broomfield CO, raised $152M+, serves 11,000+ customers globally including 70% of Fortune 100 companies. ## Company Overview Conga is a revenue lifecycle management platform that provides CPQ (Configure, Price, Quote), contract lifecycle management (CLM), and billing capabilities for enterprise B2B organizations. Founded in 2006 and headquartered in Broomfield, Colorado, the company has raised over $152 million in funding and serves more than 11,000 customers globally, including 70% of Fortune 100 companies. Conga helps enterprises automate and standardize the end-to-end revenue process from initial quote through contract execution and billing.\n\nConga's CPQ module automates complex product configuration, pricing, and quote generation for large enterprise sales teams. Its CLM solution manages contract creation, negotiation, approval, execution, and post-signature obligations across the full contract lifecycle. Conga's document automation capabilities — a legacy of its original Conga Composer product — allow enterprises to generate compliant, branded documents from Salesforce data at scale. The combined revenue lifecycle platform addresses the fragmentation between sales, legal, and finance teams in managing large B2B deal cycles.\n\nConga has built a strong Salesforce ecosystem position, with deep native integrations that make it the leading document and contract automation solution for Salesforce-centric enterprises. Its acquisition history — including Apttus (CPQ), Octiv (digital sales rooms), and others — assembled a comprehensive revenue operations platform under one roof. Conga's enterprise customer base reflects its strength in highly regulated industries including financial services, healthcare, and manufacturing where contract compliance and audit trails are critical. ## Frequently Asked Questions ### What does Conga's revenue lifecycle platform cover? Conga covers the full revenue lifecycle from CPQ (product configuration and quoting) through contract creation, negotiation, execution, and billing — connecting sales, legal, and finance workflows across the deal cycle. ### How is Conga related to Salesforce? Conga has deep Salesforce integration across its CPQ, CLM, and document automation products, making it one of the most widely deployed revenue operations platforms in Salesforce-centric enterprise environments. ### What industries use Conga? Conga has strong adoption in financial services, healthcare, manufacturing, and technology — industries with complex contracts, high transaction volumes, and strict compliance requirements for revenue documentation. ### What is Conga and what does its revenue lifecycle management platform do? Conga provides CPQ (Configure, Price, Quote), Contract Lifecycle Management (CLM), and billing capabilities that automate the end-to-end B2B revenue process from initial quote through contract execution to billing and renewal. The platform helps enterprises standardize and accelerate their quote-to-cash workflow, reducing errors in complex product configuration and pricing and shortening sales cycle times. ### What is CPQ and why do enterprises need Conga's solution? CPQ (Configure, Price, Quote) software automates the creation of complex product and service quotes for B2B sales teams. Enterprise products often have thousands of possible configurations, discounting rules, approval requirements, and pricing tiers—making accurate quoting manually error-prone and slow. Conga's CPQ ensures reps can only quote valid product combinations at approved prices, reducing errors that delay deal closure and create downstream billing problems. ### What is Conga's customer base and market position? Conga serves more than 11,000 customers globally, including 70% of Fortune 100 companies. The company is particularly strong in Salesforce ecosystems—its products are deeply integrated with Salesforce CRM, making them the default CPQ and CLM choice for many Salesforce-heavy enterprises. This Salesforce alignment has been both a growth driver and a potential constraint as Salesforce has developed its own CPQ product. ### How does Conga relate to Apttus (now Conga's predecessor)? Conga and Apttus were separate companies before merging in 2020. Apttus was a CPQ and CLM vendor; Conga was known for document generation and e-signature. The merger created a combined revenue lifecycle platform that covers the full quote-to-cash and contract management workflow, competing more directly with Salesforce CPQ (Vlocity), SAP CPQ, and Oracle CPQ in the enterprise space. ### What integrations does Conga support beyond Salesforce? While Salesforce is Conga's primary integration partner, the platform also connects with SAP, Microsoft Dynamics 365, Oracle, and other ERP systems for pricing and inventory data. Conga also integrates with DocuSign and AdobeSign for e-signatures, Workday for employee and approval data, and various ERP systems for billing data synchronization once contracts are executed. ### What is Conga? Conga is a revenue lifecycle management platform that automates complex commercial processes—document generation, contract management, CPQ (configure-price-quote), and e-signature—helping enterprises streamline the full revenue cycle from initial quote to ongoing contract management. ### What is Conga's Revenue Lifecycle Management vision? Conga positions its suite as end-to-end Revenue Lifecycle Management: connecting quoting (CPQ), proposal generation, contract negotiation, e-signature, and contract obligation tracking in one unified platform—giving revenue teams visibility and control across the entire deal lifecycle. ### How does Conga integrate with Salesforce? Conga was originally built as a Salesforce-native document automation tool and maintains deep Salesforce integration across its product suite. Conga Composer, CPQ, and CLM products leverage Salesforce data for document generation, approval workflows, and CRM synchronization. ### Who are Conga's customers? Conga serves mid-market and enterprise companies across financial services, life sciences, manufacturing, and technology sectors that need to manage complex, high-volume commercial document and contract workflows—particularly Salesforce-centric organizations. ### What funding and corporate history does Conga have? Conga was acquired by Apttus shareholders in 2020, effectively merging two major Salesforce ecosystem CPQ and document automation vendors. The combined company, rebranded as Conga, is backed by Vista Equity Partners and has over 11,000 customers globally. ### What is Conga? Conga is a revenue lifecycle management platform providing contract lifecycle management (CLM), document generation, e-signature, and CPQ (configure, price, quote) solutions that help enterprises automate and streamline their quote-to-cash processes. ### How much has Conga raised? Conga has raised over $1B in private equity funding from Apax Partners, transforming from a Salesforce AppExchange document generation tool into a comprehensive revenue operations platform through acquisitions of Novatus, Octiv, and other CLM and CPQ companies. ### Who uses Conga? Conga serves enterprise sales, legal, and finance teams at companies running complex B2B sales processes that require automated contract generation, negotiation tracking, digital signature workflows, and revenue recognition management. ### What is Conga's CLM platform? Conga's Contract Lifecycle Management platform handles the full contract process — authoring, negotiation, approval workflow, e-signature, obligation tracking, and renewal management — integrated with Salesforce and other CRM systems for a complete revenue operations workflow. ### How does Conga compete with DocuSign and Salesforce? Conga competes with DocuSign's CLM, Salesforce CPQ (Salesforce Revenue Cloud), and Ironclad in adjacent segments. Conga's full-suite approach covering document generation, CLM, and CPQ differentiates from point solutions focused on single stages of the revenue process. ### What does Conga do and who are its customers? Conga provides a revenue lifecycle management platform covering contract lifecycle management (CLM), document generation, e-signatures, and configure-price-quote (CPQ) for B2B companies. Its target customers are mid-size to large enterprises—particularly those with complex contracts, high document volumes, and sophisticated pricing—in industries including technology, manufacturing, financial services, and healthcare. ### What is Conga's contract lifecycle management (CLM) product? Conga Contracts manages the full contract lifecycle from request and authoring through negotiation, execution, obligation tracking, and renewal. Features include clause libraries, automated redlining tracking, approval workflows, contract repository search, and obligation management alerts. The platform is designed to reduce legal team workload while improving contracting cycle times. ### How does Conga's CPQ solution work? Conga CPQ automates the configure-price-quote process for companies with complex product and pricing structures. Sales reps configure product bundles, apply appropriate pricing rules (tiered pricing, discounts, bundle incentives), and generate accurate quotes in minutes rather than hours spent in spreadsheets—with automatic approval routing for discounts that require management authorization. ### How does Conga integrate with Salesforce? Conga has historically been a leading Salesforce-native or deeply Salesforce-integrated platform, with many of its customers running CLM, CPQ, and document generation workflows that extend Salesforce CRM data into contract and quote generation. The Salesforce integration means sales teams work within Salesforce while Conga handles the document intelligence layer. ### How does Conga compete with Apttus (Conga acquired Apttus), DocuSign CLM, or Ironclad? Conga acquired Apttus in 2020, combining two major Salesforce-adjacent revenue operations platforms. Conga now competes against DocuSign CLM, Ironclad, and Icertis in CLM, and against Salesforce CPQ, Vendavo, and Zuora in CPQ and pricing. Conga's combined platform offers breadth across the revenue lifecycle that point solutions for CLM or CPQ alone cannot match. ## Tags saas, b2b, sales, crm, enterprise, platform, automation, analytics --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*