# Conagra Brands **Source:** https://geo.sig.ai/brands/conagra-brands **Vertical:** Consumer Goods **Subcategory:** Enterprise **Tier:** Leader **Website:** conagra-brands.com **Last Updated:** 2026-04-14 ## Summary Chicago packaged frozen food brands (NYSE: CAG) ~$11.9B FY2025 revenue; Birds Eye 40%+ frozen veggie share, Slim Jim #1 convenience meat snack, Pinnacle Foods acquisition 2018 competing with Nestlé and General Mills. ## Company Overview Conagra Brands, Inc. is a Chicago, Illinois-based packaged food company — publicly traded on the New York Stock Exchange (NYSE: CAG) as an S&P 500 Consumer Staples component — marketing a portfolio of branded consumer foods and foodservice products including frozen meals (Birds Eye, Healthy Choice, Marie Callender's, Banquet), condiments and sauces (Hunt's, Slim Jim, Duncan Hines, Vlasic), snacks (Angie's BOOM CHICKA POP, Bigs seeds, Orville Redenbacher's), and international brands through approximately 18,000 employees. In fiscal year 2025 (ending May 2025), Conagra reports revenues of approximately $11.9 billion, navigating consumer trade-down behavior (consumers buying fewer premium branded frozen meals and choosing lower-price options or home-cooked meals) and competitive private label penetration in frozen meal categories (Birds Eye, Healthy Choice, and Marie Callender's facing increased competition from Kroger, Walmart, and Costco private label frozen meal options priced 20-30% below branded alternatives). CEO Sean Connolly has executed Conagra's "Conagra Way" transformation: divesting commodity businesses (Lamb Weston potato processing — spun off as independent public company in 2016; private label operations sold) and building the brand portfolio through the 2018 acquisition of Pinnacle Foods ($10.9 billion — adding Birds Eye, Duncan Hines, Vlasic, and Gardein plant-based foods) — concentrating Conagra's capital and marketing investment on premium branded frozen and packaged food categories where Conagra holds #1 or #2 market share positions. Conagra's frozen vegetable leadership (Birds Eye — 40%+ US frozen vegetable market share) and frozen meal portfolio (Healthy Choice café steamers, Marie Callender's pot pies and dinners) position the company in categories that benefit from the "cooking-at-home" preference when dining out costs rise. Conagra Brands' consumer food model creates competitive advantages through the Birds Eye frozen vegetable market leadership and Slim Jim premium meat snack positioning that endure despite private label competition: Birds Eye's brand equity ('Bird's Eye' as a genericized description of frozen vegetables in some UK markets, reflecting the brand's 95+ year history) and portfolio breadth (100+ frozen vegetable SKUs including Birds Eye Voila complete dinner kits and Birds Eye Steamfresh premium) sustains premium pricing over private label frozen peas and corn. Slim Jim's cult food status (Slim Jim's distinctive spicy, processed meat texture and the "Snap into a Slim Jim!" cultural meme connecting the brand to irreverent snacking) generates strong convenience store velocity (Slim Jim is the #1 selling meat snack at convenience retail by dollar sales) from a consumer demographic that values snack authenticity and flavor intensity. Conagra's foodservice segment (supplying restaurants, cafeterias, and healthcare facilities with Conagra branded and private label products) provides a second distribution channel that smooths consumer channel softness. In 2025, Conagra Brands competes in branded frozen meals, condiments, and snacks against Nestlé (SWX: NESN, DiGiorno, Stouffer's, Hot Pockets frozen foods), General Mills (NYSE: GIS, Progresso, Pillsbury, Green Giant frozen vegetables), and Kraft Heinz (NASDAQ: KHC, Heinz condiments, Oscar Mayer meats) for grocery frozen aisle shelf space, consumer household penetration, and foodservice supply contracts. Consumer trade-down behavior — shoppers buying private label frozen meals instead of Birds Eye or Marie Callender's during periods of food inflation and economic pressure — creates a structural challenge that Conagra addresses through value-tier SKU introduction (Banquet budget frozen meals), cross-promotion, and premium innovation (Healthy Choice Power Bowls's premium positioning). The Gardein plant-based protein brand — competing in the challenging plant-based meat category where Beyond Meat and Impossible Foods lost market share as consumers returned to conventional meat — represents a portfolio position requiring decision on continued investment versus divestiture. The 2025 strategy focuses on pricing strategy optimization (balancing volume recovery and brand value perception), Birds Eye frozen vegetable and Slim Jim snack innovation, and cost structure improvement through supply chain efficiency programs. ## Frequently Asked Questions ### What does Conagra Brands do? Conagra Brands is one of North America's leading branded food companies, producing and distributing consumer packaged goods across frozen, refrigerated, shelf-stable, and snack categories. The company owns and operates iconic brands including Birds Eye, Duncan Hines, Healthy Choice, Marie Callender's, Slim Jim, Reddi-wip, Hunt's, and Orville Redenbacher's, generating over $12 billion in annual sales through retail and foodservice channels. ### Who are Conagra Brands' customers and target market? Conagra serves millions of North American consumers through retail grocery stores, mass merchandisers, club stores, convenience stores, and foodservice channels. The company's diverse brand portfolio targets various consumer segments including families seeking convenient meal solutions, health-conscious consumers looking for better-for-you options, snackers wanting bold flavors and on-the-go options, and value-oriented shoppers seeking quality at affordable prices. ### When was Conagra Brands founded? Conagra was founded in September 1919 as Nebraska Consolidated Mills in Grand Island, Nebraska, by Alva Kinney and Frank Little. The company relocated to Omaha in 1922, changed its name to ConAgra in 1971, and rebranded as Conagra Brands in 2016 when it spun off Lamb Weston and moved headquarters to Chicago. ### Where is Conagra Brands headquartered? Conagra Brands is headquartered in Chicago, Illinois, having relocated from Omaha, Nebraska in 2016. The company maintains a significant presence in Omaha with approximately 1,200 employees handling research and development, supply chain management, and administrative functions, while operating 38 manufacturing facilities across the United States. ### How much revenue does Conagra Brands generate? Conagra Brands generated fiscal 2024 net sales of $12.051 billion, representing a 1.84% decline from 2023. For fiscal 2025, the company expects organic net sales to fall around 1.5% or remain flat compared to fiscal 2024, with continued investments in brand building and innovation to drive long-term growth. ### What makes Conagra Brands different from competitors? Conagra differentiates itself through its portfolio depth across multiple categories, particularly its strong position as the second-largest frozen foods company in the U.S. The company combines a 100-year heritage with innovation agility, demonstrated by being the first major food brand to launch GLP-1-friendly labeled products. Conagra's scale provides manufacturing and supply chain efficiencies while its focused brand strategy allows targeted consumer engagement and rapid response to emerging trends. ### Who are Conagra Brands' main competitors? Conagra competes with major food companies including General Mills (market cap $36.81B), Kraft Heinz (market cap $46.31B), Campbell Soup Company (market cap $13.47B), Nestlé, and PepsiCo across various categories. In the frozen foods segment, Conagra is second only to Nestlé, while in snacks and shelf-stable products it competes with a broader set of branded food manufacturers and private label offerings. ### How can I contact Conagra Brands? You can contact Conagra Brands through their official website at www.conagrabrands.com, which provides consumer contact information, investor relations contacts, and media inquiries channels. The company's corporate headquarters is located in Chicago, Illinois, with additional operations in Omaha, Nebraska and manufacturing facilities across the United States. ### Is Conagra Brands hiring? Yes, Conagra Brands actively recruits talent across manufacturing, supply chain, marketing, sales, research and development, and corporate functions. The company employs approximately 16,500 people and was recognized with the 2024 Handshake Early Talent Award as one of the top places for Gen Z to start a career. Career opportunities can be found on the company's website and professional networking platforms. ### What's the latest news about Conagra Brands? Recent developments include the January 2025 release of the Future of Snacking 2025 report analyzing the $148.6 billion U.S. snacking market, the introduction of GLP-1-friendly labels on Healthy Choice products in late 2024, the August 2024 acquisition of Sweetwood Smoke & Co. (FATTY meat sticks) for $180.2 million, and fiscal Q2 2025 earnings reported in December 2024 showing flat gross profit of $847 million with updated fiscal year guidance. ### What is Conagra Brands' stock performance and dividend? Conagra Brands trades on the NYSE under ticker CAG with a market capitalization of approximately $8.26 billion. The company pays an annual dividend of $1.40 per share ($0.35 quarterly), yielding approximately 8.11%. Conagra has paid consecutive quarterly dividends since January 1976, demonstrating a 48-year track record of returning value to shareholders. The current P/E ratio is approximately 9.75. ### What are Conagra Brands' sustainability and citizenship initiatives? Conagra's citizenship approach focuses on four areas: Good Food (nutrition and food safety), Responsible Sourcing (ethical supply chains), Better Planet (environmental sustainability), and Stronger Communities (food security and volunteerism). The company's employees volunteered over 12,000 hours at nonprofit agencies and donated more than 24.5 million pounds of food to Feeding America. Conagra releases an annual Citizenship Report detailing progress on environmental, social, and governance goals. ## Tags b2c, fortune500, manufacturing, north-america, public, retailtech --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*