# Coldwell Banker **Source:** https://geo.sig.ai/brands/coldwell-banker **Vertical:** Real Estate & Property Tech **Subcategory:** General **Tier:** Emerging **Website:** coldwellbanker.com **Last Updated:** 2026-04-14 ## Summary San Francisco 1906-founded real estate franchise (Anywhere Real Estate, NYSE: HOUS) with 101,000+ agents in 49 countries; Transaction Concierge nationwide launch 2025 competing with Keller Williams for top agent recruitment. ## Company Overview Coldwell Banker is a San Francisco-founded residential and commercial real estate franchise — operating as a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), the world's largest real estate franchise group — with approximately 3,000 offices across 49 countries and territories and more than 101,000 affiliated sales professionals worldwide. Founded in 1906 by Colbert Coldwell immediately after the San Francisco earthquake, the brand has operated for over 119 years and generates approximately $750 million in annual franchise revenue within the broader Anywhere Real Estate portfolio ($5.6 billion 2023 net revenue). In 2024, Coldwell Banker expanded to five new countries (Albania, Belgium, Poland, Puerto Rico, Switzerland) and opened 127 new international offices — with international agent count surpassing 10,000 for the first time. Coldwell Banker launched Transaction Concierge service nationwide in 2025 after managing 28,000 transactions during 2024 pilots at 94% agent satisfaction, using human client experience specialists backed by technology to handle transaction administrative tasks. Coldwell Banker Previews International serves the luxury property market, and Coldwell Banker Commercial serves commercial real estate clients. Coldwell Banker's franchise model addresses real estate brokerage office operators' need for national brand recognition, lead generation technology, and compliance infrastructure that independent brokerages cannot build: a home seller deciding between listing with a Coldwell Banker agent or an independent local broker encounters the Coldwell Banker brand in national advertising (#1 real estate ad ranking for 13 consecutive years), recognizes the international relocation network (relevant for buyers and sellers moving between cities), and benefits from the Coldwell Banker technology stack including Move Meter (comparing lifestyle and affordability across cities), AI-powered lead routing, and the Transaction Concierge service that handles paperwork and coordination post-contract. The franchise model (where individual brokers pay royalties and fees for brand and technology access) creates the agent recruitment and retention advantage that makes Coldwell Banker offices more attractive to established agents than independent brokerage alternatives. In 2025, Coldwell Banker competes in the US residential real estate franchise, luxury real estate brokerage, and international real estate network market with RE/MAX (NYSE: RMAX, $230M revenue, global franchise), Sotheby's International Realty (Anywhere Real Estate subsidiary, luxury focus), and Keller Williams (private, $14B revenue, US residential franchise) for real estate agent recruitment, transaction volume, and luxury property listing representation. Parent company Anywhere Real Estate (NYSE: HOUS) has faced financial headwinds from the post-pandemic housing market correction and commission structure litigation (following the NAR settlement that went into effect August 2024 requiring buyer agents to have written agreements disclosing compensation). The Transaction Concierge rollout addresses a key agent recruitment and retention differentiator — reducing administrative burden on top-producing agents who value time spent on client relationships over paperwork. The 2025 strategy focuses on leveraging the NAR settlement transition to recruit independent agents seeking brand protection, expanding the luxury segment through Previews International, and growing international market share in Europe and Latin America. ## Frequently Asked Questions ### What does Coldwell Banker do? Coldwell Banker is a full-service real estate franchise providing residential, luxury, and commercial real estate brokerage services. With 3,000+ offices and 101,000+ agents across 49 countries, the company helps clients buy, sell, and invest in properties while providing market expertise, marketing support, and transaction services. ### Who are Coldwell Banker's customers and target market? Coldwell Banker serves the full spectrum of real estate clients: first-time homebuyers, move-up buyers, luxury estate buyers, sellers, investors, and commercial property owners. The brand targets clients seeking trusted, professional representation backed by 119 years of heritage and cutting-edge technology. ### When was Coldwell Banker founded? Coldwell Banker was founded on August 27, 1906, in San Francisco, California, immediately after the devastating 1906 earthquake. Founders Colbert Coldwell, Albert Tucker, and John Lynch established the firm to help families rebuild with honest, ethical real estate guidance, making it 119 years old in 2025. ### Where is Coldwell Banker headquartered? Coldwell Banker is headquartered in Madison, New Jersey, as part of Anywhere Real Estate. The brand operates approximately 3,000 offices across 49 countries and territories globally, with significant presence in the United States, Canada, Europe, Latin America, Asia, and the Middle East. ### How many agents work for Coldwell Banker? Coldwell Banker has a network of over 101,000 affiliated sales professionals worldwide, with 2024 marking the first time international agent count surpassed 10,000. The brand added 127 new offices internationally in 2024 and continues recruiting top-producing agents globally. ### What is Coldwell Banker's revenue? Coldwell Banker Realty's annual revenue reached $750 million as of May 2025. The parent company Anywhere Real Estate (which owns Coldwell Banker along with other brands) generated net revenue of $5.6 billion in 2023. Revenue comes from franchise fees, commissions, and brokerage operations. ### What makes Coldwell Banker different from competitors? Coldwell Banker differentiates through 119-year heritage and brand recognition, global reach (49 countries, 101,000+ agents), industry-leading marketing (#1 real estate ad ranking for 13 years), innovative technology (Transaction Concierge, AI tools, Move Meter), specialized luxury division (Previews International), and commitment to agent success through training, support, and resources. ### Who are Coldwell Banker's main competitors? Primary competitors include RE/MAX (global franchise network), Keller Williams (largest U.S. franchise by agent count), Berkshire Hathaway HomeServices, Sotheby's International Realty (luxury focus), Century 21, and regional brokerages like Compass and eXp Realty. ### How can I contact Coldwell Banker? Contact Coldwell Banker through their website at www.coldwellbanker.com to find local offices and agents. Each of the 3,000+ offices maintains local contact information, or you can use the online search tools to connect with agents in specific markets based on your real estate needs. ### Is Coldwell Banker hiring agents? Yes, Coldwell Banker continuously recruits agents at all experience levels. The brand added 127 new offices internationally in 2024, welcomed 77 franchise renewals, and brought on 12 new companies in the U.S. Opportunities exist for both experienced agents seeking brand support and new agents wanting training and mentorship. ### What technology does Coldwell Banker offer agents? Coldwell Banker provides agents with Transaction Concierge service (administrative support), AI-powered content generation tools, Prospect by Buildout for commercial agents, Move Meter technology for client consultations, comprehensive marketing platforms, CRM systems, and the "AI in Action" learning program to integrate artificial intelligence into agent businesses. ### What recent awards has Coldwell Banker won? Recent awards include Women's Choice Award for 9 out of 10 Customer Recommended Real Estate Agency (2024), Inc. 2024 Best in Business in Marketing & Branding category, #1 Real Estate Ad Ranking for 13 consecutive years, #3 in ad effectiveness among 550 advertisers during 2024 football season, and recognition for the "Live Well With Coldwell" campaign. ## Tags b2c, marketplace, north-america, proptech, saas --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*