# Cococart **Source:** https://geo.sig.ai/brands/cococart **Vertical:** E-commerce **Subcategory:** General **Tier:** Emerging **Website:** cococart.co **Last Updated:** 2026-04-14 ## Summary No-code storefront builder for local businesses transitioning from WhatsApp ordering; 40K+ merchants across 90+ countries backed by Forerunner Ventures and Sequoia Capital. ## Company Overview Cococart is a no-code e-commerce platform that enables local businesses — food entrepreneurs, home bakers, artisan vendors, and small retailers — to create a professional online store and accept orders in minutes, primarily serving markets where WhatsApp ordering and informal commerce are the starting point. Founded in 2020 and a Y Combinator W21 graduate, Cococart raised $4.32 million from Forerunner Ventures and Sequoia Capital, supporting 40,000+ businesses across 90+ countries and facilitating over 500,000 orders generating $15 million+ in merchant earnings.\n\nCococart's storefront builder requires no technical skills — business owners set up a branded online store page with product photos, pricing, and ordering options in a few minutes. Customers can browse and order through the storefront link (which business owners share via WhatsApp, Instagram, or social media), and payments are processed directly. The platform handles order notifications, inventory tracking, and delivery scheduling. This workflow bridges the gap between informal WhatsApp order coordination and full e-commerce infrastructure, serving the large informal small business economy across Southeast Asia, the Middle East, Africa, and Latin America.\n\nIn 2025, Cococart competes with Shopify (much more complex, higher cost for its target market), and regional competitors including Storehub and GoBiz for the micro-business e-commerce enablement segment. The platform's geographic breadth (90+ countries) reflects the global nature of informal micro-commerce transitioning digital. Sequoia Capital's backing signals confidence in the size of the addressable market for simple commerce infrastructure at the bottom of the merchant pyramid. The 2025 strategy focuses on growing merchant adoption in high-density informal commerce markets, adding payment method integrations for local payment rails across different regions, and building features for food business compliance (allergen labeling, pre-order management). ## Frequently Asked Questions ### What is Cococart? Cococart is an e-commerce enablement platform founded in 2020 that empowers local businesses to sell online. The platform provides no-code, no-design storefronts that merchants can set up in minutes, replacing WhatsApp-based ordering and spreadsheet management with professional e-commerce infrastructure. ### What products and services does Cococart offer? Cococart offers an e-commerce platform with no-code storefront creation, online ordering capabilities, local business tools, and mobile commerce solutions. These tools enable small businesses to quickly establish professional online storefronts without technical expertise. ### Who is Cococart designed for? Cococart is designed for local small businesses seeking to transition from manual ordering systems like WhatsApp and spreadsheets to professional online storefronts. The platform serves merchants who want to sell online without technical or design skills. ### When was Cococart founded? Cococart was founded in 2020. The company participated in Y Combinator's Winter 2021 (W21) cohort. ### Where is Cococart located? Cococart is based in Singapore. ### How much funding has Cococart raised? Cococart has raised $4.32M in total funding. This includes a $4.2M seed round in February 2022 led by Forerunner Ventures and Sequoia Capital, with participation from Y Combinator, Uncommon Capital, Soma Capital, and Fitbit CEO James Park. ### What are Cococart's key achievements and metrics? Cococart supports 40,000+ businesses across 90+ countries and has facilitated 500,000+ orders generating $15M+ in merchant earnings. The company achieved $2.8M in revenue in 2024 with a team of 29 employees. ### What technology approach does Cococart use? Cococart uses a no-code, no-design approach that allows merchants to set up professional storefronts in minutes. This eliminates the need for technical skills or design expertise, making e-commerce accessible to local businesses. ### How quickly can businesses get started with Cococart? Merchants can set up their storefronts on Cococart in minutes using the no-code platform. The quick setup process is designed to help businesses rapidly transition from manual ordering systems to professional online commerce. ### What are Cococart's recent developments? As of 2024, Cococart reached $2.8M in revenue with 29 employees. The company continues to serve over 40,000 businesses across 90+ countries, following its $4.2M seed round raised in February 2022. ## Tags b2c, marketplace, retailtech, startup --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*