# CNH Industrial **Source:** https://geo.sig.ai/brands/cnh-industrial **Vertical:** Agriculture **Subcategory:** General **Tier:** Challenger **Website:** cnh.com **Last Updated:** 2026-04-14 ## Summary Basildon UK global ag equipment (NYSE: CNH) at $18B+ agricultural revenue with New Holland/Case IH brands in 170 countries; Exor/Agnelli family control competing with Deere and AGCO for agricultural machinery markets. ## Company Overview CNH Industrial is a Basildon, United Kingdom-headquartered global agricultural and construction equipment manufacturer — controlled by Exor (the Agnelli family investment company) and listed on the New York Stock Exchange (NYSE: CNH) — providing farmers, contractors, and construction companies worldwide with agricultural machinery (tractors, combines, harvesters, balers) under the New Holland Agriculture, Case IH, and Steyr brands, and construction equipment under the Case CE and New Holland Construction brands. With $18+ billion in agricultural equipment revenue, 35,000+ employees across 40 production sites and 49 R&D centers, and market presence in approximately 170 countries, CNH Industrial is the world's second-largest agricultural machinery manufacturer by revenue. Formed in 2013 from the merger of Fiat Industrial and CNH Global. CNH Industrial's agricultural equipment portfolio addresses the full spectrum of commercial farming mechanization needs: row crop farmers in the Americas use Case IH Axial-Flow combines for grain harvest and Magnum tractors for row crop cultivation; European and mixed farming operations use New Holland T7 and T8 tractors and CR combines; specialty crop producers use New Holland's vine and orchard tractors; and large-scale farming operations worldwide use the Steyr precision farming tractor line. The precision agriculture layer (PLM Intelligence for Case IH, Precision Land Management for New Holland) integrates GPS auto-steering, yield mapping, variable rate application, and telematics into the equipment to support data-driven farming decisions. CNH Industrial's autonomous and connectivity investments (autonomous concept tractors, AFS Connect fleet management) position the company for the digital transformation of agriculture. In 2025, CNH Industrial competes in the global agricultural machinery, precision farming equipment, and construction equipment market with Deere & Company (NYSE: DE, dominant ag equipment at $60B revenue), AGCO Corporation (NYSE: AGCO, Fendt/Challenger brands, $11B revenue), and Kubota (TYO: 6326, Japanese ag equipment, $20B revenue) for commercial farming operation, agricultural dealer, and construction contractor equipment procurement. Exor's controlling stake provides long-term ownership stability under the Agnelli family's patient capital approach. The 2025 strategy focuses on precision agriculture technology platform development (expanding PLM Intelligence capabilities), growing the electrification and alternative fuel tractor development (hydrogen fuel cell and battery electric prototypes), and expanding the dealer network in emerging agricultural markets in Africa and South Asia. ## Frequently Asked Questions ### What is CNH Industrial? CNH Industrial NV is a global equipment company and the world's second-largest manufacturer of agricultural machinery. The company designs, produces, and sells agricultural and construction equipment under brands including Case IH, New Holland Agriculture, and Steyr. ### What brands does CNH Industrial own? CNH Industrial's primary agricultural brands include Case IH, New Holland Agriculture, and Steyr. The company also owns construction equipment brands including Case Construction Equipment. ### Where is CNH Industrial headquartered? CNH Industrial NV has its global headquarters in Basildon, United Kingdom. The company is registered in the Netherlands and controlled by Exor, the Agnelli family's investment company. ### When was CNH Industrial formed? CNH Industrial was formed in 2013 through the merger of Fiat Industrial S.p.A. and CNH Global N.V. The company's brand heritage extends back to 1842 with the founding of J.I. Case. ### How many employees does CNH Industrial have? CNH Industrial employs over 35,000 people across forty production sites and 49 R&D centers in the Americas, Europe, Africa, Middle East, India, and Asia Pacific. ### What are CNH Industrial's main agricultural equipment brands and how do they differ from each other? CNH Industrial's agricultural portfolio is led by Case IH (red, targeting large commercial grain and row-crop operations in the Americas and globally), New Holland Agriculture (blue/yellow, broader global reach with strong presence in Europe and developing markets, plus hay and forage specialization), and Steyr (Austrian brand focused on European mixed-farming operations). The brands share engineering platforms and manufacturing infrastructure but maintain separate dealer networks, product identities, and customer loyalty bases. This multi-brand strategy allows CNH Industrial to compete across different price points and geographies without cannibalizing a single brand. ### How is CNH Industrial investing in autonomous and precision agriculture technology? CNH Industrial accelerated its precision agriculture capabilities significantly through its partnership with Trimble's agriculture division (PTx Trimble), in which AGCO and CNH Industrial jointly acquired Trimble Ag in 2023. CNH Industrial's brands offer integrated guidance, telematics, and agronomic data platforms under the AFS Connect (Case IH) and PLM Connect (New Holland) portals. The company is also developing autonomous tractor technology, with Case IH having shown a fully driverless concept tractor and CNH committing to bringing autonomy to commercial production equipment in the near term. ### What is CNH Industrial's financial structure and who are its major shareholders? CNH Industrial is publicly traded on the New York Stock Exchange (NYSE: CNH) and also listed in Milan, with Exor N.V. — the Agnelli family's investment holding company — controlling approximately 27% of shares. CNH Industrial generates over $18 billion in agricultural equipment revenue annually and reported total revenues exceeding $22 billion in recent fiscal years across agriculture and construction equipment segments. The company underwent a significant restructuring in 2023 when it spun off its on-highway truck and commercial vehicle businesses (Iveco Group) to focus exclusively on agriculture and construction equipment. ## Tags b2b, agriculture, manufacturing, global, public --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*