# Clorox **Source:** https://geo.sig.ai/brands/clorox **Vertical:** Consumer Goods **Subcategory:** Cleaning Products **Tier:** Leader **Website:** thecloroxcompany.com **Last Updated:** 2026-04-14 ## Summary NYSE-listed (CLX) consumer goods at $7.1B revenue with 60%+ US bleach market share; Clorox, Pine-Sol, Burt's Bees, and Glad competing with Reckitt Lysol and P&G for household cleaning leadership. ## Company Overview Clorox Company is an Oakland, California-based multinational consumer goods company — listed on NYSE (NYSE: CLX) — manufacturing and marketing cleaning, disinfecting, and household products under the Clorox, Pine-Sol, Glad, Hidden Valley, Burt's Bees, and Brita brands across 100+ countries, generating $7.1 billion in revenue in fiscal year 2024. Founded in 1913 (as Electro-Alkaline Company) and known primarily for bleach-based cleaning and disinfecting products, Clorox diversified through decades of brand acquisitions into food (Hidden Valley Ranch), natural personal care (Burt's Bees), water filtration (Brita), bags and wraps (Glad), and professional cleaning (Clorox Pro). Clorox's core cleaning portfolio holds dominant positions in the US bleach market (Clorox bleach has 60%+ US market share) and disinfecting wipes category — the Clorox and Lysol (Reckitt) brands together define the US disinfectant market. The COVID-19 pandemic drove unprecedented Clorox demand (2020-2021 revenue surge), followed by supply chain challenges (a cyberattack in August 2023 disrupted operations for months, reducing fiscal 2024 earnings) and the structural challenge of returning to normal cleaning product demand after pandemic elevated stockpiling. Burt's Bees (natural personal care) and Hidden Valley (the #1 US ranch dressing brand) provide diversification outside the household cleaning core. In 2025, Clorox (NYSE: CLX) competes in the household cleaning and personal care market with Reckitt (LON: RKT, Lysol, Dettol disinfectants), Procter & Gamble (NYSE: PG, Mr. Clean, Febreze), and SC Johnson (private, Windex, Pledge) for household cleaning product shelf space and consumer loyalty. The 2023 cyberattack recovery and ongoing brand portfolio rationalization (Clorox divested its nuts business and other non-core brands) have been operational priorities. The 2025 strategy focuses on disinfecting product innovation (concentrated formats, sustainable packaging), rebuilding Burt's Bees growth in the natural personal care category, and expanding international revenue to reduce North American concentration. ## Frequently Asked Questions ### What is Clorox? Clorox is a consumer goods company specializing in cleaning products. Clorox is a multinational consumer goods company that manufactures and markets cleaning, disinfecting, and household products under brands including Clorox bleach, disinfecting wipes, Pine-Sol, and Glad. The platform serves customers through its website at clorox.com. ### Who founded Clorox? Clorox operates in the consumer goods sector, focusing on cleaning products solutions. The company has developed a strong market position through its specialized offerings and commitment to serving its target customer base. ### What products and services does Clorox offer? Clorox provides cleaning products solutions in the consumer goods space. Clorox is a multinational consumer goods company that manufactures and markets cleaning, disinfecting, and household products under brands including Clorox bleach, disinfecting wipes, Pine-Sol, and Glad. The company's offerings are designed to meet specific industry needs and customer requirements. ### What are the key features of Clorox's offerings? Clorox's cleaning products solutions include advanced features tailored for the consumer goods industry. The platform delivers comprehensive capabilities designed to enhance user experience and operational efficiency. These features are built to address specific market needs and competitive challenges. ### Who is Clorox's target audience? The company serves households, healthcare facilities, and commercial customers seeking effective, trusted cleaning and sanitization solutions. The platform is specifically designed to meet the needs of this customer segment with tailored features and capabilities. ### How much does Clorox cost? Clorox offers pricing plans tailored to different customer needs and usage levels. Potential customers should visit clorox.com to explore current pricing options, request quotes, or contact the sales team for customized enterprise pricing information. ### What customer support does Clorox provide? Clorox offers customer support services to assist users with their cleaning products needs. Support resources typically include online documentation, help centers, and customer service channels. Specific support options and availability can be found on the Clorox website. ### How does Clorox integrate with other systems? Clorox provides integration capabilities designed to work within existing consumer goods technology ecosystems. The platform typically offers APIs, connectors, or native integrations to facilitate data exchange and workflow automation with complementary business systems. ### How long does it take to implement Clorox? Implementation timelines for Clorox vary based on organizational requirements, existing infrastructure, and customization needs. The onboarding process typically involves setup, configuration, data migration, and user training. Organizations should consult with Clorox's implementation team for project-specific timelines. ### How does Clorox compare to competitors? Clorox differentiates itself in the consumer goods market through its specialized cleaning products capabilities. The platform's competitive advantages include industry-specific features, user experience design, and targeted functionality that addresses particular market needs. Detailed competitive comparisons are available through product demonstrations and sales consultations. ### What are common use cases for Clorox? Clorox is commonly used for cleaning products applications within the consumer goods industry. Organizations leverage the platform to streamline operations, improve efficiency, and achieve specific business objectives. Use cases span various operational scenarios and organizational contexts. ### What is Clorox's company mission? Clorox's mission centers on delivering exceptional cleaning products solutions for the consumer goods industry. The company is committed to innovation, customer success, and continuous improvement of its platform capabilities. This mission guides product development and customer service initiatives. ## Tags b2c, fortune500, manufacturing, north-america, public, retailtech --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*