# Cloaked **Source:** https://geo.sig.ai/brands/cloaked **Vertical:** Cybersecurity **Subcategory:** Consumer & Enterprise Identity Protection **Tier:** Challenger **Website:** cloaked.com **Last Updated:** 2026-04-14 ## Summary Raised $375M Series B (Mar 2026). Backed by General Catalyst, Lux Capital, DuckDuckGo Ventures. 350K paying consumers, 10M protected identities. Pivoting to enterprise. ## Company Overview Cloaked is an identity protection platform that generates masked virtual identities — disposable email addresses, phone numbers, and credentials — that shield users' real information from data brokers, advertisers, and potential breach targets. The company raised $375 million in Series B financing in March 2026, backed by General Catalyst, Liberty City Ventures, Lux Capital, and DuckDuckGo Ventures. With 350,000 paying consumers and 10 million protected identities, Cloaked is now pivoting toward the enterprise market where employee identity protection has become a compliance imperative. The enterprise pivot is driven by two structural trends: the average data breach now costs $4.5 million, and much of that cost stems from credential-based attacks that begin with employee email or phone number exposure. Cloaked's enterprise offering provides employees with masked professional identities for vendor registrations, SaaS signups, and external communications — creating a layer of abstraction between corporate identity data and third-party systems that are frequently breached. DuckDuckGo Ventures' participation is a strategic signal: DuckDuckGo's entire brand is built around privacy-respecting alternatives, and its investment in Cloaked validates the identity masking approach as a genuine privacy solution rather than a security theater workaround. The combination of 350K paying consumers validating willingness-to-pay and the enterprise pivot gives Cloaked multiple revenue expansion paths. ## Frequently Asked Questions ### What does Cloaked do? Identity protection platform generating masked virtual emails, phone numbers, and credentials — shielding real identity from data brokers, breaches, and third-party systems. 10M protected identities. ### How much has Cloaked raised? $375M Series B in March 2026, backed by General Catalyst, Lux Capital, and DuckDuckGo Ventures. ### What is the enterprise angle? Employees use masked professional identities for vendor registrations and SaaS signups — reducing corporate identity exposure to third-party systems that are frequently breached. Average breach cost: $4.5M. ### Why is DuckDuckGo Ventures' backing significant? DuckDuckGo's brand is built on privacy-first alternatives. Their investment validates Cloaked's identity masking as genuine privacy infrastructure, not a workaround. ### How does Cloaked's identity masking technology work? Cloaked generates unique virtual email addresses, phone numbers, and passwords for each service or vendor registration — masking the user's real identity. When a data breach exposes a third-party system, only the masked virtual identity is compromised rather than the user's real email and phone number, preventing the cascade of credential stuffing and identity theft that follows from real-identity exposure in breaches. ### How does Cloaked's enterprise offering work? Cloaked for Enterprise allows companies to issue masked professional identities to employees for external vendor registrations, SaaS tool signups, and partner communications. When a vendor is breached, only the masked corporate identity is exposed rather than real employee emails and phone numbers, reducing the organization's exposure to phishing campaigns that exploit breached identity data from third-party systems. ### What distinguishes Cloaked from email alias services like Apple Hide My Email? Apple Hide My Email provides email masking only. Cloaked provides unified masking across email, phone number, and password for each identity relationship, with a management dashboard to track all masked identities, disable specific ones instantly if compromised, and see which services have accessed masked identity data. The breadth of identity masking and management interface distinguish Cloaked as a full identity protection product rather than a single-channel alias tool. ### How does Cloaked protect against SIM swapping? Since Cloaked masks the real phone number in external registrations, attackers targeting account takeovers via SIM swapping cannot SIM swap the real number to receive SMS codes for accounts registered with masked virtual numbers. This provides a layer of protection against SIM swap attacks on accounts registered with Cloaked-generated phone identities. ## Tags b2b, cybersecurity, security, saas --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*