# CleverTap **Source:** https://geo.sig.ai/brands/clevertap **Vertical:** Customer Engagement & Success **Subcategory:** Mobile Marketing **Tier:** Emerging **Website:** clevertap.com **Last Updated:** 2026-04-14 ## Summary Mumbai mobile customer engagement platform with real-time segmentation and omnichannel campaigns; $356M raised at $1.7B valuation serving 2,000+ brands competing with Braze for mobile app retention. ## Company Overview CleverTap is a Mumbai-based customer engagement and retention platform — backed with $356 million raised including a $105 million Series D in May 2022 at a $1.7 billion valuation — providing mobile-first brands with a unified system for user segmentation, omnichannel campaign orchestration (push notifications, in-app messages, email, SMS, WhatsApp, web push), predictive analytics, and product analytics that closes the loop between user behavior data and personalized marketing action. Founded in 2013 by Sunil Thomas, Anand Jain, and Suresh Kondamudi, CleverTap serves 2,000+ companies including Sony, Domino's India, Vodafone, and Gojek with enterprise customer engagement infrastructure for mobile and digital products in high-growth markets. CleverTap's technical differentiation is the real-time segmentation engine that processes behavioral events (app opens, purchases, content views, search queries) as they occur and immediately updates segment membership — enabling campaigns to fire within milliseconds of a qualifying action rather than after overnight batch processing. The TesseractDB (CleverTap's purpose-built time-series event database) stores unlimited historical user events without sampling, providing the complete behavioral history that predictive models require to calculate churn probability, LTV, and purchase propensity at the individual user level. The Journeys campaign builder enables complex multi-step lifecycle campaigns with A/B test nodes, time delays, and channel preference routing — replacing the manual campaign assembly that marketing teams previously did in separate tools. In 2025, CleverTap competes in the mobile customer engagement and marketing automation market with Braze (NASDAQ: BRZE, US mobile engagement leader, $534M raised), MoEngage (customer engagement platform, $77M raised), and Insider (multi-channel marketing platform, $167M raised at $1.22B valuation) for enterprise mobile app engagement spending. CleverTap's geographic positioning — deep penetration in India, Southeast Asia, Middle East, and Africa where mobile-first digital commerce dominates — differentiates it from US-centric competitors. The $1.7B unicorn valuation reflects the scale of the mobile engagement opportunity in high-growth markets. The 2025 strategy focuses on AI-powered campaign optimization (Clever.AI predicting optimal send times and channel selection), expanding the CDP (customer data platform) capabilities for first-party data consolidation, and growing North American enterprise revenue to complement APAC strength. ## Frequently Asked Questions ### What is CleverTap? CleverTap is a customer engagement company specializing in mobile marketing. CleverTap is a customer engagement and retention platform that helps mobile-first brands deliver personalized experiences across push notifications, in-app messages, email, SMS, and web. The platform serves customers through its website at clevertap.com. ### Who founded CleverTap? CleverTap operates in the customer engagement sector, focusing on mobile marketing solutions. The company has developed a strong market position through its specialized offerings and commitment to serving its target customer base. ### What products and services does CleverTap offer? CleverTap provides mobile marketing solutions in the customer engagement space. CleverTap is a customer engagement and retention platform that helps mobile-first brands deliver personalized experiences across push notifications, in-app messages, email, SMS, and web. The company's offerings are designed to meet specific industry needs and customer requirements. ### What are the key features of CleverTap's offerings? CleverTap's mobile marketing solutions include advanced features tailored for the customer engagement industry. The platform delivers comprehensive capabilities designed to enhance user experience and operational efficiency. These features are built to address specific market needs and competitive challenges. ### Who is CleverTap's target audience? The company serves consumer apps, e-commerce businesses, and digital brands seeking to increase user engagement, reduce churn, and drive conversions through data-driven marketing automation. The platform is specifically designed to meet the needs of this customer segment with tailored features and capabilities. ### How much does CleverTap cost? CleverTap offers pricing plans tailored to different customer needs and usage levels. Potential customers should visit clevertap.com to explore current pricing options, request quotes, or contact the sales team for customized enterprise pricing information. ### What customer support does CleverTap provide? CleverTap offers customer support services to assist users with their mobile marketing needs. Support resources typically include online documentation, help centers, and customer service channels. Specific support options and availability can be found on the CleverTap website. ### How does CleverTap integrate with other systems? CleverTap provides integration capabilities designed to work within existing customer engagement technology ecosystems. The platform typically offers APIs, connectors, or native integrations to facilitate data exchange and workflow automation with complementary business systems. ### How long does it take to implement CleverTap? Implementation timelines for CleverTap vary based on organizational requirements, existing infrastructure, and customization needs. The onboarding process typically involves setup, configuration, data migration, and user training. Organizations should consult with CleverTap's implementation team for project-specific timelines. ### How does CleverTap compare to competitors? CleverTap differentiates itself in the customer engagement market through its specialized mobile marketing capabilities. The platform's competitive advantages include industry-specific features, user experience design, and targeted functionality that addresses particular market needs. Detailed competitive comparisons are available through product demonstrations and sales consultations. ### What are common use cases for CleverTap? CleverTap is commonly used for mobile marketing applications within the customer engagement industry. Organizations leverage the platform to streamline operations, improve efficiency, and achieve specific business objectives. Use cases span various operational scenarios and organizational contexts. ### What is CleverTap's company mission? CleverTap's mission centers on delivering exceptional mobile marketing solutions for the customer engagement industry. The company is committed to innovation, customer success, and continuous improvement of its platform capabilities. This mission guides product development and customer service initiatives. ## Tags analytics, b2b, customer-support, enterprise, saas, sales --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*