# Cin7 **Source:** https://geo.sig.ai/brands/cin7 **Vertical:** Logistics, 3PL & Supply Chain Visibility **Subcategory:** Connected Inventory Management for SMBs **Tier:** Challenger **Website:** cin7.com **Last Updated:** 2026-04-14 ## Summary Connected inventory management platform for product-based SMBs covering inventory, POS, 3PL, and B2B ordering. Auckland New Zealand / Denver CO, raised $50M+. ## Company Overview Cin7 is a connected inventory management platform designed for product-based small and medium-sized businesses, providing a central system that manages inventory across warehouses, retail locations, 3PL partners, and B2B ordering portals. Founded in 2012 and headquartered in Auckland, New Zealand with major US operations in Denver, Colorado, Cin7 has raised more than $50 million and grown to serve thousands of SMB and mid-market businesses globally. The platform's breadth of integrations and inventory management depth have made it a popular choice for product companies that sell through multiple channels and need a system that tracks inventory from purchase order through sale and return.\n\nCin7's platform covers purchase order management with supplier communication, inventory receiving and tracking across locations, point-of-sale for retail, B2B ordering portal for wholesale customers, 3PL integrations for outsourced warehousing, and connections to major e-commerce platforms. The inventory management engine handles product variants, batch and serial number tracking, landed cost calculation, and reorder point management, providing the operational depth that simple e-commerce-native inventory tools lack. Financial reporting and integration with accounting systems like Xero and QuickBooks close the loop from purchasing through financial reporting.\n\nCin7 competes with Unleashed Software, DEAR Inventory (now Cin7 Core), inFlow Inventory, and Brightpearl in the SMB inventory management market. The company has consolidated its position through the acquisition of DEAR Inventory, giving it two complementary product tiers under the Cin7 brand. This positions Cin7 to serve a broader range of product business sizes and complexity levels. ## Frequently Asked Questions ### What types of businesses does Cin7 serve? Cin7 serves product-based SMBs and mid-market companies including wholesale distributors, manufacturers, importers, multi-channel retailers, and brands that sell through a combination of e-commerce, wholesale B2B, retail, and marketplace channels and need centralized inventory management. ### What is the relationship between Cin7 and DEAR Inventory? Cin7 acquired DEAR Inventory and now operates both products as distinct tiers within the Cin7 brand — Cin7 Omni for larger mid-market businesses with complex needs and Cin7 Core (formerly DEAR) for SMBs seeking simpler but capable inventory management. ### How does Cin7 handle multi-location inventory management? Cin7 tracks inventory separately at each warehouse, retail store, or 3PL location, allows transfer orders between locations, enforces per-location reorder points, and provides location-level stock reporting and valuation, giving businesses with distributed inventory a complete operational picture. ### What is Cin7 and what types of businesses use it? Cin7 is a cloud-based inventory management and order management platform used by product-based businesses including wholesalers, distributors, retailers, and manufacturers — providing real-time inventory visibility across multiple warehouses and sales channels, purchase order management, and integrations with e-commerce platforms, 3PLs, and accounting software to manage the full product flow from supplier to customer. ### How does Cin7 integrate with e-commerce platforms and marketplaces? Cin7 integrates natively with Shopify, WooCommerce, Amazon, eBay, Walmart Marketplace, BigCommerce, and other sales channels — syncing inventory levels in real time across all channels so stock sold on one platform is immediately reflected on others, preventing overselling, and automatically importing orders from each channel into a centralised order management workflow. ### What accounting integrations does Cin7 support? Cin7 integrates with Xero, QuickBooks Online, and MYOB for automatic synchronisation of sales, purchase orders, inventory valuations, and cost of goods — eliminating manual data entry between inventory and accounting systems, reducing reconciliation errors, and providing accurate financial reporting that reflects real-time inventory movement without requiring manual journal entries. ### How does Cin7 handle multi-location inventory and warehousing? Cin7 supports multiple warehouse locations with separate inventory tracking per location, bin and zone management within each warehouse, stock transfer workflows between locations, and purchase order routing to specific warehouses — giving businesses with multiple fulfilment locations precise visibility into where inventory is located and enabling picking and packing workflows that direct staff to the right location for each order. ### What is the difference between Cin7 Core and Cin7 Omni? Cin7 Core is the entry-level product designed for growing product businesses that need inventory and order management with standard integrations, while Cin7 Omni is the more advanced platform with built-in 3PL management, EDI capabilities for retailer compliance, more complex manufacturing and bill of materials functionality, and additional customisation — businesses typically start on Core and migrate to Omni as their operational complexity grows. ## Tags saas, smb, enterprise, supply-chain, cloud-native, automation, platform, analytics, api-first, transportation, b2b --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*