# Census **Source:** https://geo.sig.ai/brands/census **Vertical:** Data & Analytics **Subcategory:** General **Tier:** Emerging **Website:** getcensus.com **Last Updated:** 2026-04-14 ## Summary Reverse ETL platform syncing data from Snowflake, BigQuery, Databricks, and Redshift into Salesforce, HubSpot, and 200+ tools; raised $60M Series B from a16z; coined the term reverse ETL for the category of moving warehouse data into operational tools. ## Company Overview Census is a reverse ETL and data activation platform that syncs data from warehouses (Snowflake, BigQuery, Databricks, Redshift) into business tools like Salesforce, HubSpot, Intercom, and 200+ other applications, enabling data teams to operationalize analytics insights without building custom pipelines. Founded in 2018 and headquartered in San Francisco, Census coined the term "reverse ETL" to describe the category it created: moving data from the warehouse back into the operational tools where sales, marketing, and success teams work. The company raised $60 million in Series B funding in 2022, backed by Andreessen Horowitz and others, and has grown alongside the modern data stack adoption curve. Census solves a critical last-mile problem: companies invest heavily in centralizing data into warehouses but then struggle to get that data into the CRM, email platform, or support tool where it can actually drive action. Census's orchestration layer handles incremental syncs, error handling, and field mapping without requiring the engineering effort of bespoke integrations. In 2025, Census has expanded its product to include Audience Hub (a no-code segment builder using warehouse data), Live Syncs (real-time sub-minute data activation), and AI-powered column suggestions. The company competes with Hightouch (direct competitor), dbt (overlapping use cases for data transformation), and custom Airflow pipelines. The reverse ETL category has matured from a niche concept to a recognized necessity in modern data infrastructure stacks. Census's 2025-2026 strategy focuses on serving the AI-native enterprise use case: activating AI model outputs and scores through business applications. ## Frequently Asked Questions ### What is Census? Census is a data analytics company that pioneered reverse ETL technology, enabling data teams to sync warehouse data to business tools. Founded in 2018 and based in San Francisco, Census was acquired by Fivetran in May 2025. ### What products and services does Census offer? Census offers a reverse ETL platform, data activation, operational analytics, warehouse syncing, and business application integration services. These solutions help organizations move data from their data warehouses to the business tools their teams use daily. ### Who are Census's target customers? Census serves data teams at hundreds of companies who need to activate their warehouse data across business applications. The company has 50+ employees supporting these customer organizations. ### When was Census founded? Census was founded in 2018 and participated in Y Combinator's S19 batch. ### Where is Census located? Census is based in San Francisco, California. ### How much funding has Census raised? Census raised a total of $80.3M in funding across three rounds. The company's last independent valuation in 2022 was $630M. ### What are Census's key achievements? Census pioneered the reverse ETL category and grew to serve hundreds of customers with 50+ employees. The company achieved a $630M valuation in 2022 before being acquired by Fivetran in 2025. ### What technology approach does Census use? Census uses reverse ETL technology to sync data from data warehouses to business tools. This approach enables operational analytics and data activation for business applications. ### How can I get started with Census? Following the May 2025 acquisition, Census is now part of Fivetran. Prospective customers should contact Fivetran for information about Census's reverse ETL and data activation solutions. ### What is the latest news about Census? In May 2025, Census was acquired by Fivetran for an undisclosed amount to create the first end-to-end data movement platform. CEO Boris Jabes joined Fivetran's leadership team as part of the acquisition. ## Tags b2b, saas, analytics, data-warehouse --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*