# Case IH **Source:** https://geo.sig.ai/brands/case-ih **Vertical:** Agriculture **Subcategory:** General **Tier:** Emerging **Website:** caseih.com **Last Updated:** 2026-04-14 ## Summary Racine WI commercial ag brand (CNH Industrial NYSE: CNH) with Steiger 785 Quadtrac (853HP peak, 2025) and Axial-Flow combines; AFS Connect precision ag competing with John Deere for large-acreage North American and global row crop markets. ## Company Overview Case IH is a Racine, Wisconsin-originated American agricultural machinery brand — owned by CNH Industrial (NYSE: CNH) as one of the flagship brands within the world's second-largest agricultural equipment manufacturer — providing commercial grain farmers, row crop producers, and large-scale agricultural operations worldwide with high-horsepower tractors (Farmall compact to Steiger Quadtrac), Axial-Flow combines, precision planting systems, sprayers, tillage equipment, and hay and forage machinery under the distinctive red color scheme that farmers have recognized since the Case-International Harvester merger in 1985. In 2025, Case IH launched the Steiger 785 Quadtrac — delivering 785 rated horsepower and up to 853 peak horsepower, making it the most powerful production tractor available for large-acreage farming operations. Case IH traces its origins to 1842 when Jerome Case founded Racine Threshing Machine Works. Case IH's agricultural equipment portfolio addresses the power, efficiency, and precision needs of commercial grain farming at scale: a North American corn and soybean farmer operating 5,000-20,000 acres needs tractors powerful enough to pull large-frame planters and tillage implements at field speed, Axial-Flow combines that handle high-yield grain volumes without harvest losses, and precision agriculture technology that manages the agronomic data across hundreds of fields. Case IH's AFS Connect precision agriculture platform (GPS auto-steering with sub-inch accuracy, yield mapping, variable rate prescription application, and fleet telematics) integrates with the John Deere Operations Center-competitive AFS Connect portal for data management — while the Steiger 4-track Quadtrac design (four rubber tracks instead of four wheels) provides flotation and traction in the wet conditions that high-horsepower wheeled tractors compact and slip in. In 2025, Case IH competes in the global large agricultural machinery, precision farming equipment, and commercial grain production market with John Deere (NYSE: DE, dominant large ag equipment globally), AGCO Challenger (NYSE: AGCO, tracked tractors for large-scale farming), and Fendt (AGCO brand, European premium tractor) for commercial grain farmer, large-scale row crop producer, and agricultural contractor high-horsepower tractor and combine procurement. Case IH's CNH Industrial ownership shares manufacturing platforms with New Holland and provides the scale economics for R&D investment in autonomous technology. The 2025 strategy focuses on the autonomous tractor development program (following John Deere's autonomous 8R commercial launch), expanding the AFS Connect precision agriculture data platform for agronomic decision support, and growing the sub-Saharan Africa and South American dealer networks where large-scale farming expansion is creating new equipment markets. ## Frequently Asked Questions ### What is Case IH? Case IH is an American agricultural machinery manufacturer owned by CNH Industrial. The brand produces tractors, combines, harvesters, and farming equipment, with a heritage dating back to 1842 when Jerome Case founded Racine Threshing Machine Works. ### Who owns Case IH? Case IH is owned by CNH Industrial NV, a global equipment company headquartered in the United Kingdom. Case IH became part of CNH through mergers in 1999 and 2013. ### When was Case IH founded? The Case IH brand was created in 1985 when Tenneco merged J.I. Case with International Harvester's agricultural division. However, the company's heritage traces to 1842 when Jerome Case founded his threshing machine company. ### What are Case IH's most famous products? Case IH is known for Axial-Flow combines (revolutionary rotary harvesters), Magnum tractors (row crop tractors), Steiger tractors (high-horsepower articulated tractors), and Farmall tractors (utility tractors). ### What is the relationship between Case IH and International Harvester? Case IH was formed in 1985 when Tenneco merged J.I. Case Company with International Harvester's agricultural division. The merger combined Case's equipment heritage with IH's Farmall tractor line and other products. ### What is Case IH's AFS (Advanced Farming Systems) precision agriculture platform and what does it include? Case IH AFS is the brand's precision agriculture ecosystem covering GPS auto-steer and guidance (AFS AccuGuide), field mapping and prescription management (AFS Connect farm management platform), yield monitoring through Axial-Flow combine displays, and variable rate application systems for planters and sprayers. AFS Connect is the cloud-based farm management portal where operators view field data, equipment health, and agronomic records across their Case IH fleet. Case IH AFS integrates with third-party agronomic software through data export and API partnerships, avoiding lock-in to a single data ecosystem. ### How does Case IH compare to John Deere in the large commercial grain farming segment? Case IH and John Deere are the two dominant brands for high-horsepower grain farming in North America, with Case IH's Steiger Quadtrac and Rowtrac four-track tractors and Axial-Flow rotary combines holding loyal followings among large grain producers in the Corn Belt and Great Plains. Case IH is often positioned as the performance-focused alternative with a reputation for high-capacity harvesting and powerful tillage equipment, while its dealer network is generally less dense than John Deere's. Brand loyalty in this segment is extremely high, with multi-generational farm families often staying with one brand across decades of equipment purchases. ### Who manufactures Case IH equipment and what is the relationship with CNH Industrial and New Holland? Case IH is manufactured by CNH Industrial (NYSE: CNH), the world's second-largest agricultural equipment company, which also owns the New Holland Agriculture, Steyr, and Case Construction brands. CNH Industrial leverages shared engineering platforms, manufacturing facilities, and components across its brands — meaning Case IH and New Holland tractors in similar horsepower classes may share engines, transmissions, and electronic architectures while carrying distinct brand identities, color schemes, and dealer networks. CNH Industrial is majority-controlled by Exor, the Agnelli family's holding company that also controls Ferrari and Stellantis. ## Tags b2b, agriculture, manufacturing, global, public --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*