# Capillary Technologies **Source:** https://geo.sig.ai/brands/capillary-technologies **Vertical:** Marketing Technology **Subcategory:** Customer Loyalty & Rewards **Tier:** Challenger **Website:** capillarytech.com **Last Updated:** 2026-04-14 ## Summary AI-powered loyalty and CRM for enterprise retail; 400+ brands in Asia-Pacific and the Middle East; billions of transactions annually; raised $100M+; Bangalore and Singapore HQ. ## Company Overview Capillary Technologies is an AI-powered loyalty and customer engagement platform headquartered in Bangalore, India with a significant presence in Singapore. Founded in 2008, Capillary has grown into one of Asia's leading loyalty and CRM technology providers, serving over 400 enterprise brands across retail, hospitality, fuel retail, and consumer goods. The company's platform manages billions of loyalty transactions annually across markets in Asia-Pacific, the Middle East, and beyond. Capillary raised over $100M in funding and has established itself as the go-to loyalty infrastructure for large brands operating in emerging and high-growth markets.\n\nCapillary's product suite encompasses loyalty program management, customer data platform (CDP) capabilities, AI-driven personalization, and omnichannel campaign management. Its Loyalty+ module supports points, tiers, coalition programs, and gamified mechanics, while its Insights+ module provides real-time segmentation and predictive analytics to optimize engagement campaigns. The platform's AI layer powers personalized offer recommendations and next-best-action decisioning, helping brands increase repeat purchase rates and average order values. Capillary also offers a Anywhere Commerce module for headless ecommerce and order management.\n\nCapillary Technologies serves marquee clients including Puma, Levi's, Shell, Pizza Hut, and Marks & Spencer across more than 30 countries. Its deep expertise in emerging market retail—where cash-heavy, fragmented, and mobile-first commerce environments require flexible program design—differentiates it from Western-centric loyalty platforms. Capillary competes with Antavo, Salesforce Loyalty Management, and regional players, leveraging its Asia-Pacific depth, multilingual capabilities, and AI-native architecture to win complex, multi-market enterprise deals. ## Frequently Asked Questions ### Which markets does Capillary Technologies specialize in? Capillary has deep expertise in Asia-Pacific, the Middle East, and emerging markets, serving over 30 countries with multilingual and multi-currency support. ### What AI capabilities does Capillary offer? Capillary uses AI for personalized offer recommendations, next-best-action decisioning, predictive customer segmentation, and campaign optimization. ### What types of companies use Capillary Technologies? Capillary serves large enterprise brands in retail, hospitality, fuel retail, and consumer goods, with clients including Puma, Shell, Pizza Hut, and Marks & Spencer. ### What markets does Capillary Technologies focus on? Capillary Technologies is especially strong in Asia-Pacific markets — India, Southeast Asia, and the Middle East — where it has deployed loyalty programs for major retailers, QSR chains, and consumer brands. The company has expanded globally but maintains particularly deep enterprise penetration in Asian markets. ### What loyalty and engagement products does Capillary offer? Capillary's platform covers points-based loyalty, omnichannel customer engagement, AI-powered product recommendations, customer data platform (CDP) capabilities, and WhatsApp/SMS marketing — enabling retailers to run fully integrated loyalty and engagement programs from one vendor. ### How does Capillary's AI power loyalty personalization? Capillary's AI engine analyzes purchase history, channel preferences, and behavioral signals to deliver personalized offers, next best action recommendations, and churn prediction — enabling brands to intervene with targeted incentives before loyal customers lapse. ### What industries does Capillary serve? Capillary serves retail (fashion, grocery, electronics), quick service restaurants (QSR), fuel and convenience stores, banking and financial services loyalty programs, and hospitality — with strong brand references in each vertical across Asian markets. ### Has Capillary Technologies raised significant funding? Capillary Technologies has raised over $100M in funding from investors including Warburg Pincus, Avataar Ventures, and American Express Ventures — reflecting its scale as one of the leading customer engagement platforms in emerging markets and its expansion into the US and European markets. ## Tags b2b, saas, marketing, martech, enterprise, ai-powered, analytics, asia-pacific, global, retailtech, crm --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*