# Burrelles **Source:** https://geo.sig.ai/brands/burrelles **Vertical:** Media & PR Tech — Monitoring, Outreach & Analytics **Subcategory:** Media Monitoring & Clipping Services **Tier:** Niche **Website:** burrelles.com **Last Updated:** 2026-04-14 ## Summary Burrelles (Livingston NJ, founded 1888) is one of America's oldest media monitoring companies, evolved from newspaper clipping to a modern platform covering print, online, broadcast, and social media intelligence. ## Company Overview Burrelles is one of the oldest media monitoring companies in the United States, founded in 1888 as a newspaper clipping service and evolved over more than a century into a modern media monitoring and intelligence business covering print, online, broadcast, and social media. Headquartered in Livingston, New Jersey, Burrelles's extraordinary longevity in the media monitoring industry reflects both its established relationships with long-tenured corporate and agency clients and its ability to adapt from physical newspaper clippings delivered by mail to digital media monitoring delivered through online platforms and APIs. The company merged with Luce, another legacy press clipping company, to form BurrellesLuce before reverting to the Burrelles name.\n\nBurrelles offers media monitoring coverage across print newspapers and magazines, online news and blogs, broadcast television and radio, and social media, providing clients with a unified monitoring service that covers traditional media alongside digital channels. Services include custom monitoring by keyword, brand, or topic; coverage compilation and reporting; media database access for PR outreach; and human editorial services for clients who need curated coverage rather than automated alerts. The company's traditional strengths in print and broadcast monitoring distinguish it in a market increasingly dominated by digital-native monitoring platforms.\n\nBurrelles serves PR agencies, corporate communications departments, law firms tracking litigation coverage, political organizations, and government entities, particularly those with needs for print and broadcast monitoring where legacy service relationships and breadth of coverage matter. The company competes with Cision, Meltwater, and Agility PR Solutions in the full-service monitoring space, as well as with newer digital-native tools for online and social monitoring, and differentiates through its service longevity, print coverage breadth, and established customer relationships. ## Frequently Asked Questions ### How old is Burrelles and what is its history? Burrelles was founded in 1888 as a newspaper clipping service, making it one of the oldest companies in the PR and media monitoring industry, and has evolved over more than 135 years from physically delivering newspaper clippings by mail to providing digital media monitoring services across print, broadcast, online, and social media. ### What media types does Burrelles monitor? Burrelles monitors print newspapers, consumer and trade magazines, online news sites and blogs, television broadcasts, radio programs, and social media, providing clients with comprehensive coverage tracking across both traditional and digital media formats. ### What types of clients use Burrelles? Burrelles serves PR agencies, corporate communications departments, law firms tracking news coverage relevant to litigation, political organizations, government agencies, and trade associations, many of which have maintained long-standing relationships with the company built over decades of service. ### How does Burrelles deliver media monitoring results? Burrelles delivers coverage through an online portal where users can search and view clips, and through automated daily email digests that surface relevant coverage to communications teams. Physical clippings are no longer the primary delivery mechanism — the platform provides digital access to all monitored content. ### Can Burrelles monitor broadcast television and radio content? Yes. Burrelles monitors broadcast TV and radio alongside print, online, and social media, making it a comprehensive monitoring option for communications teams that need to track coverage across all major media types including broadcast segments that mention their organization or brand. ### What is Burrelles' competitive advantage given its legacy history? Burrelles' 135+ year history has created deep relationships with long-standing corporate and agency clients, many of whom have maintained partnerships spanning decades. Its established monitoring infrastructure and editorial accuracy built over generations differentiates it from newer technology-first entrants in the monitoring space. ### Does Burrelles offer media analysis and reporting beyond raw clips? Yes. Burrelles provides reporting that aggregates coverage by time period, calculates reach and impression estimates, and tracks sentiment, allowing communications teams to report on PR campaign results and brand coverage trends beyond simply collecting individual clips. ### What industries does Burrelles primarily serve? Burrelles serves a diverse client base including corporate communications departments across industries, PR agencies managing media monitoring for multiple clients, law firms tracking news coverage relevant to litigation, government agencies, and trade associations that need comprehensive press coverage tracking. ## Tags saas, marketing, media, analytics, technology, enterprise, cloud-native, automation, martech, b2b --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*