# Buildout **Source:** https://geo.sig.ai/brands/buildout **Vertical:** PropTech **Subcategory:** CRE Brokerage Software **Tier:** Challenger **Website:** buildout.com **Last Updated:** 2026-04-14 ## Summary Chicago IL commercial real estate marketing and CRM platform for brokers and brokerage firms; raised $60M+; automates property marketing and client reporting for CRE professionals. ## Company Overview Buildout is a commercial real estate marketing and CRM platform headquartered in Chicago, Illinois. Founded in 2010, the company has raised over $60M in funding and serves thousands of CRE brokers and brokerage firms across the United States. Buildout automates the creation and distribution of commercial real estate marketing materials — including property flyers, offering memorandums, email campaigns, and property websites — enabling brokers to present listings professionally without spending hours on manual document production.\n\nBuildout's CRM module helps brokers manage their client relationships, track deal pipeline, and maintain contact databases. The platform integrates with CoStar and other CRE data sources to pull property information automatically, reducing manual data entry when creating marketing packages. Buildout's analytics tools track marketing performance, including document views, email open rates, and prospect engagement, giving brokers visibility into which deals and prospects are most active.\n\nBuildout competes with general-purpose CRM tools adapted for real estate and with CoStar's marketing features, differentiating through its deep focus on commercial real estate broker workflows and its ability to generate professional, brand-compliant marketing materials at scale. The platform serves boutique CRE brokerages, regional firms, and the investment sales and leasing divisions of large national brokerage companies. Buildout has expanded its platform through acquisitions, including purchasing Propertybase and Rethink CRM to deepen its CRM capabilities for the CRE brokerage market. ## Frequently Asked Questions ### What types of marketing materials can Buildout create? Buildout automates the production of property flyers, offering memorandums, email campaigns, property websites, and tour books, pulling property data from CoStar integrations to minimize manual data entry for CRE brokers. ### Does Buildout include a CRM? Yes. Buildout includes a CRM module for managing client relationships, tracking deal pipeline, and maintaining contact databases specifically designed for commercial real estate broker workflows. ### What types of CRE firms use Buildout? Buildout serves boutique commercial real estate brokerages, regional firms, and the leasing and investment sales divisions of large national brokerage companies including CBRE, JLL, and Cushman & Wakefield affiliates. ### What is Buildout and who uses it? Buildout is a commercial real estate marketing and deal management platform used by CRE brokers and brokerage firms. It automates the creation of property marketing materials—flyers, offering memoranda, email campaigns, and listing websites—so brokers spend less time on production and more time on client relationships. ### How does Buildout automate CRE marketing content? Buildout connects to a property database and automatically populates templates with property details, photos, maps, and financial data. Brokers update property information once in Buildout, and the platform regenerates all connected marketing materials—OMs, flyers, websites—instantly without manual reformatting. ### Does Buildout integrate with CoStar, LoopNet, or other CRE data sources? Yes. Buildout integrates with CoStar, LoopNet, and other listing platforms so brokers can push listings to multiple channels from a single interface. This reduces the manual effort of maintaining listings on multiple sites simultaneously. ### Does Buildout include CRM capabilities for brokers? Yes. Buildout CRM tracks prospect and client relationships, deal pipelines, and activity history. Brokers can manage their entire book of business alongside their listing and marketing workflows in one integrated platform. ### How is Buildout priced? Buildout is priced on a per-user or firm-level subscription basis. Pricing varies by firm size and the product modules selected (marketing, CRM, analytics). Contact Buildout's sales team for a custom quote based on your team size and brokerage needs. ## Tags saas, b2b, proptech, crm, platform, marketing, analytics, smb --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*