# Brite **Source:** https://geo.sig.ai/brands/brite **Vertical:** HR Tech **Subcategory:** HR Software **Tier:** Emerging **Website:** britebenefits.com **Last Updated:** 2026-04-14 ## Summary Benefits education platform helping 1M+ employees make better enrollment decisions; personalized interactive guides for 1,000+ employer groups competing with Businessolver for benefits communication. ## Company Overview Brite is a benefits education and communication platform that helps insurance carriers, benefits brokers, and HR teams deliver personalized, simplified guidance to employees during open enrollment and throughout the year — replacing complex benefits booklets and generic presentations with interactive, personalized digital experiences that help employees understand and select the right health, dental, vision, and retirement benefits. Founded in 2019 in Salt Lake City, Utah and a Y Combinator graduate, Brite raised $9.4 million in funding and achieved $3.8 million in revenue in 2024, serving over 1 million employees across 1,000+ employer groups.\n\nBrite's platform allows benefits administrators to build interactive benefits guides and decision support tools that present each employee's specific options with clear explanations, cost comparisons, and enrollment guidance. Rather than presenting raw plan documents that employees struggle to compare, Brite translates plan details into scenario-based decision tools ("if you have a family with young children, here's how each plan would work for you"). The platform integrates with major HRIS and benefits administration systems for data import and enrollment submission.\n\nIn 2025, Brite competes in the employee benefits communication and education market with Businessolver, Benefitfocus, and benefits administration platforms (Workday Benefits, ADP TotalSource) for benefits engagement tools. Employee benefits confusion is a significant and expensive problem — SHRM research shows that employees often make suboptimal benefits choices due to lack of understanding, leading to higher-than-necessary costs for both employees and employers. Brite's carrier and broker channel strategy (selling through insurers and brokers who implement Brite for their employer clients) provides scalable distribution beyond direct enterprise sales. The 2025 strategy focuses on deepening carrier partnerships, expanding the decision support tools, and growing the year-round benefits engagement capabilities beyond open enrollment. ## Frequently Asked Questions ### What is Brite? Brite is a Salt Lake City-based benefits education software company founded in 2019 that helps employees better understand and select their employee benefits packages. The company provides personalized benefits guidance to insurance carriers, brokers, benefit providers, and HR teams to improve benefits comprehension and enrollment rates. ### What products and services does Brite offer? Brite offers benefits education platforms, personalized employee guidance tools, insurance carrier integrations, broker solutions, and HR software integrations. These solutions help simplify benefits communication and improve employee satisfaction with their benefits packages. ### Who are Brite's target customers? Brite serves insurance carriers, brokers, benefit providers, HR teams, and employers seeking to improve benefits comprehension and enrollment rates. The platform has impacted over 1 million employees across 1,000+ employer groups. ### When was Brite founded? Brite was founded in 2019. ### Where is Brite located? Brite is based in Salt Lake City, Utah. ### How much funding has Brite raised? Brite has raised $9.4M in total funding, including a $7.8M Series A round in February 2023 led by Elevation Capital and a $1.5M seed round. The company is backed by Y Combinator. ### What are Brite's key achievements and metrics? Brite achieved $3.8M in revenue in 2024 and has impacted over 1 million employees across 1,000+ employer groups since its founding. The company currently operates with 28 employees. ### What is Brite's approach to benefits education? Brite provides personalized benefits guidance and simplified benefits communication to help employees better understand and select their employee benefits packages. The platform integrates with insurance carriers, brokers, and HR systems to deliver tailored education. ### How many employees does Brite have? Brite operates with 28 employees. ### What is Brite's most recent funding news? Brite raised a $7.8M Series A round in February 2023 led by Elevation Capital, bringing total funding to $9.4M. The company achieved $3.8M in revenue in 2024. ## Tags b2b, saas, hr-tech, smb --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*