# Brandfolder **Source:** https://geo.sig.ai/brands/brandfolder **Vertical:** Marketing Technology **Subcategory:** Digital Asset Management **Tier:** Established **Website:** brandfolder.com **Last Updated:** 2026-04-14 ## Summary Denver DAM acquired by Smartsheet in 2020; AI-powered asset search and brand portals with CDN delivery; serves enterprise marketing and creative teams; integrates with Smartsheet workflows. ## Company Overview Brandfolder is a Denver, Colorado-based digital asset management platform that was acquired by Smartsheet in 2020, integrating DAM capabilities into Smartsheet's broader work management portfolio. The platform serves marketing, creative, and brand teams with a comprehensive asset management solution featuring AI-powered search and metadata enrichment, customizable brand portals for asset distribution, version control, and a CDN-backed delivery network that ensures fast, reliable access to assets regardless of the requester's geographic location. Brandfolder's integration with Smartsheet's project management and workflow tools creates a connected environment where creative projects and asset management operate within a unified work management platform. The platform's Brandfolder Intelligence uses AI and computer vision to automatically analyze uploaded assets, suggest metadata tags, identify similar assets, and surface the right content in smart search results. Workspace features support collaborative review and approval workflows where creative teams, brand managers, and legal reviewers can comment on, annotate, and approve assets before they are published to the broader organization or external portals. Brandfolder's analytics track which assets are viewed, downloaded, and shared by whom—providing brand teams with visibility into which content is performing and which is underutilized. Brandfolder serves a diverse enterprise customer base including technology companies, consumer brands, sports organizations, and media companies that manage large-scale visual content libraries. Its Smartsheet parentage provides access to enterprise sales and support infrastructure that reaches large-enterprise accounts more effectively than Brandfolder could as a standalone company. The combination of robust DAM features, CDN performance, and work management integration positions Brandfolder strongly for marketing operations teams that work within larger project and campaign management workflows. ## Frequently Asked Questions ### Who owns Brandfolder? Brandfolder was acquired by Smartsheet in 2020 and is now part of Smartsheet's work management product portfolio. ### What is Brandfolder Intelligence? Brandfolder Intelligence is the platform's AI capability that automatically tags assets, identifies similar content, and improves search results using computer vision and metadata analysis. ### Does Brandfolder include analytics? Yes. Brandfolder tracks asset views, downloads, and shares, giving brand teams data on which assets are being used and by whom. ### What is Brandfolder and who does it serve? Brandfolder is a digital asset management (DAM) platform acquired by Smartsheet in 2020 — serving marketing teams at mid-market and enterprise brands who need a centralized repository for brand assets (logos, images, videos, documents) with brand portal capabilities and AI-powered asset organization. ### How does Brandfolder's AI enhance asset management? Brandfolder uses AI for automatic asset tagging (recognizing objects, colors, and content in images), smart search (finding assets by visual similarity or description), and duplicate detection — reducing the manual organization work that makes DAM adoption difficult for large asset libraries. ### What brand portal features does Brandfolder offer? Brandfolder creates public-facing brand portals that allow external agencies, press, and partners to access approved brand assets (press kits, logos, product images) without needing a Brandfolder account — while internal teams control which assets are approved for external distribution. ### Does Brandfolder integrate with creative and marketing tools? Brandfolder integrates with Adobe Creative Cloud, Canva, Figma, Salesforce, and HubSpot — allowing designers to access approved assets directly in their creative tools, and marketers to embed assets into campaigns without downloading and re-uploading files. ### How does Brandfolder's Smartsheet ownership affect its product direction? Since Smartsheet's 2020 acquisition, Brandfolder has been integrated into the Smartsheet ecosystem — offering connections between DAM workflows and project management, approval workflows, and content calendars for marketing teams that use Smartsheet for campaign planning. ## Tags martech, marketing, platform, enterprise, saas, b2b, scaleup, north-america, ai-powered, media, global, collaboration --- *Data from geo.sig.ai Brand Intelligence Database. Updated 2026-04-14.*